Analyzing Tesco's Marketing Mix: A Report using PESTEL, SWOT & 7P's

This report provides a comprehensive analysis of Tesco's marketing strategies, utilizing the PESTEL, SWOT, and 7P's frameworks. It begins with an introduction to marketing and Tesco, followed by a detailed PESTEL analysis covering political, economic, social, technological, environmental, and legal factors impacting the company. The SWOT analysis identifies Tesco's strengths, weaknesses, opportunities, and threats. The report further explains the 7P's of marketing—product, price, place, promotion, people, processes, and physical evidence—and their application to Tesco. A reflection on sales and negotiation skills learned, including communication, analysis, teamwork, and leadership, is also included, emphasizing their importance in enhancing Tesco's sales performance. The report concludes with recommendations for improving sales revenues and gaining a competitive edge.

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION AND RECOMMENDATIONS............................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing refers to the different types of activities which are quite necessary for an
organization so that it is able to make sure that it can easily make sure that its products and
services can reach the different types of customers in the market (Bleier, Goldfarb and Tucker,
2020). For this report, Tesco has been chosen. It is a British Company which provides a wide
variety of products and services to the customers in the market. In this report, a detailed and
specific detailed discussion will be made on the way in which different types of factors create an
impact on the organization and affect its various types of activities.
MAIN BODY
PESTEL and SWOT analysis-
PESTEL analysis-
PESTEL Analysis
Factor Impact
Political These factors impact an
organization because the
political situations keep on
changing and therefore this
leads towards an impact on
the overall efficiency and
effectiveness of the
organization. Government
policy, Political stability or
instability overseas, Foreign
trade policy, Tax policy are
the factors which create an
impact on Tesco.
It is important to consider them
because due to a change in the
political conditions the level of
profitability of the organization is
impacted.
Economic It is quite important that the
impact of these factors is
considered because they
affect the overall
It is necessary to consider them
because this will be highly helpful
in taking the right course of action.
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profitability of the
organization by affecting it.
Economic Growth, Interest
Rates, Exchange Rates,
Disposable Income of
Consumers are some of the
factors which create an
impact on Tesco's
operations.
Social It is necessary that the
assessment of these factors is
done because the social
conditions keep on changing
quite quickly. Population
growth, Age distribution,
Health consciousness and
Career attitudes are the
important factors which are
required to be considered
here as they create a
particular level of impact on
Tesco's operations.
It is quite important that the impact
of these factors can be considered
so that the social needs and
requirements are managed well.
Technological It is important that the
change in technology is
considered as a factor
because in this way the right
course of action can be taken
for ensuring adaptation to
the new technology.
Producing goods and
services, Emerging
It is necessary that the impact of
these factors is considered so that
the proper adjustments can be made
according to the new technology.
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technologies, Technological
maturity and Distributing
goods and services are some
of the factors which can
create an impact here.
Environmental It is important that the
products and services of the
organization are made
according to the
environmental rules and
regulations which will be
quite helpful in facilitating
adjustments. The decline of
raw materials, Pollution and
green house gas, Promoting
positive business ethics and
sustainability and Reduction
of their carbon foot print are
the important factors which
should be considered here.
It is quite important that the impact
of these particular factors is
considered which will therefore
help in ensuring that the products
and services are provided
accordingly.
Legal It is necessary that the legal
rules and regulations are
considered for the purpose of
providing of the products
and services in quite a proper
manner to the customers.
Health & Safety, Equal
opportunities, Advertising
Standards and Consumer
Rights and laws are the
factors which are required to
It is absolutely important that the
impact of these factors is
considered so that he appropriate
actions can be taken and the
profitability level can be enhanced.
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be considered here as they
will create an impact on
Tesco.
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SWOT analysis-
Strengths
 It is a famous brand which has a
substantial base of customers in the
market which allows it to make sure
that it can easily meet out their
particular needs and requirements in
a proper way.
 It provides quality products and
services to the customers which will
help a lot in ensuring that the
satisfaction level of the customers
can be enhanced.
Weaknesses
 It is weak in the application of its
marketing strategies which is creating an
overall level of impact on it.
 It is not able to make a proper use of
innovation nowadays which is making it
behind its competitors in the market.
Opportunities
 It has an opportunity to make sure
that it makes the use of innovation
in a proper manner for the purpose
of attracting the new customers in
the market.
 It has an opportunity of identifying
the new segments in the market
where it can launch new products
and thus ensure that the goals and
objectives are attained.
Threats
 It faces a threat from the different types
of new players in the market which are
offering products at cheaper rates and
therefore in this way are able to attract
the customers.
 It also faces a threat from the rise in the
tax rates which is creating an impact on
its revenues and is affecting the overall
profitability level.
The 7P's of Marketing are quite important to be considered by an organization. It is
necessary that their impact can be considered by the organization for formulating future
strategies (Herhausen and et.al., 2020). Therefore, it is necessary that their analysis can be done.
Their explanation can be made as follows-
Product- These are the goods which are provided by an organization to its different types
of customers in the market (Kayumovich and et.al., 2020). Tesco is a retailer and therefore
provides the various types of retail products to the customers in the market.
Price- This refers to the pricing strategy which is used by the organization for the
purpose of targeting the customers in the market (Kotler and et.al., 2021). Tesco can make the
use of Competitive Pricing Strategy in which the focus is made on the prices set by the
competition in the market so that the prices are set accordingly and therefore this will thus be
quite helpful in enhancing the overall level of profits.
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Place- This refers to the location where the various types of Business activities can take
place so that the customers can be attracted in a proper way (Ma and Sun, 2020). Tesco operates
in different types of places all over the world and therefore it can be stated that the company is
able to make sure that it can attain higher-level of profits by providing different products to the
customers.
Promotion- This refers to the promotional strategies and techniques through which the
organizations can make sure that they are able to manage their various types of needs and
requirements related to the products and services. In the context of Tesco, it is quite important
that the use of these strategies and techniques can be made so that the enhancement in the profits
can be carried out.
People- This refers to the people in the organization (Musarra and Morgan, 2020).
Therefore, Tesco needs to ensure that they are given an appropriate level of priority so that they
can put forward their ideas in a right way so that the attainment of the goals and objectives can
take place in a right way.
Processes- This refers to the methods and techniques which are used within a particular
organization. In the context of Tesco, it is necessary that the identification of these processes is
done so that the necessary actions can be taken for the purpose of ensuring that the improvement
in these processes is made which will thus help in making the marketing activities better.
Physical Evidence- This refers to the ensuring that the component involved in the
product adheres to the same brand values as the product itself. Therefore, Tesco needs to make
sure that the products have it so that the customers are attracted towards it which therefore can be
helpful in enhancing the overall profitability level.
Reflection refers to the use of certain types of methods and techniques through which the
details of the past can be recounted in a right way. This can be useful in ensuring that the
appropriate rectification of the mistakes can be made which can be highly helpful in taking a
corrective action in the future.
As a student, I have attended various sessions on the Sales and Negotiation skills. The
use of these type of skills is quite helpful for the purpose of convincing the customers for the
purpose of purchasing a particular product which will therefore be useful in the attainment of the
goals and objectives in the future. The application of these type of skills can be made so that it
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can be stated that the increase in the revenues can be made which will thus be quite helpful in
attaining the goals and objectives in the future. The skills which I learnt in these sessions are-
 Communication skills- The application of these skills can be done for the purpose of
enhancing the overall level of communication in a better way. Therefore, in this way it
can be stated that these skills should be used in such a way so that the identification of
better opportunities can be done which will therefore help in increasing the sales in a
proper manner.
 Analysis and Interpretation skills- The use of these particular skills is required to be
made so that the overall Analysis and Interpretation can be done in a proper manner.
Thus, in this way it can be stated that through making a proper use of these particular
skills the overall management of the needs and requirements can be done.
 Teamwork skills- These skills are quite helpful in ensuring that the teamwork can be
displayed so that team goals and objectives related with sales can be attained in a proper
manner. Therefore, it is necessary that the application of these skills can be carried out
for the particular purpose of identifying the sectors where the sales can be increased .
 Leadership skills- These skills are also important because through making their use the
leaders can make sure that they are able to motivate the people in the sales team in such a
manner so that they are able to perform to the best of their potential which will thus help
them a lot in performing to the best of their capability for attaining the sales goals and
objectives (Quach and et.al., 2020).
The people in the Sales Team in Tesco can make the use of Sales and Negotiation skills
so that the enhancement in the level of revenues can be made and therefore the sales can be
increased. The evaluation of the performance states that Tesco has performed quite well by
increasing its sales. Therefore, in this way the attainment of the goals and objectives can be done
by the company in a right way.
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CONCLUSION AND RECOMMENDATIONS
From the above report, it can be concluded that Marketing refers to the different types of
activities which are quite important and essential. Therefore, it is important that the focus is
made on the use of appropriate techniques and methods through which the sales revenues of the
organization can be enhanced. Also, it is recommended to the managers of the organization that
they are able to ensure that the identification of the relevant opportunities can be made which
will therefore help a lot in ensuring that the profitability level can be increased. Through its use,
the different types of customers can be targeted which will therefore help a lot in ensuring that
the products and services of the organization can reach them which will thus lead towards
attainment of a strategic and competitive edge can be made over the different types of
competitors in the market.
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REFERENCES
Books and Journals:
Bleier, A., Goldfarb, A. and Tucker, C., 2020. Consumer privacy and the future of data-based
innovation and marketing. International Journal of Research in marketing. 37(3).
pp.466-480.
Herhausen, D. and et.al., 2020. The digital marketing capabilities gap. Industrial Marketing
Management. 90. pp.276-290.
Kayumovich, K. O. and et.al., 2020. Opportunities of mobile marketing in tourism. Journal of
Critical Reviews. 7(12). pp.94-98.
Kotler, P. and et.al., 2021. Marketing management: an Asian perspective.
Ma, L. and Sun, B., 2020. Machine learning and AI in marketing–Connecting computing power
to human insights. International Journal of Research in Marketing. 37(3). pp.481-504.
Musarra, G. and Morgan, N. A., 2020. Outside-in marketing: Renaissance and future. Industrial
Marketing Management. 89. pp.98-101.
Quach, S. and et.al., 2020. Toward a theory of outside-in marketing: Past, present, and future.
Industrial Marketing Management. 89. pp.107-128.
Wang, C. L., 2021. New frontiers and future directions in interactive marketing: inaugural
Editorial. Journal of Research in Interactive Marketing.
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