External Environment Research and Analysis: Tesco PESTLE Report
VerifiedAdded on  2023/01/05
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AI Summary
This report presents a PESTLE analysis of Tesco, a UK-based multinational retail company. The analysis examines the political, economic, social, technological, environmental, and legal factors impacting Tesco's operations. It explores the political stability in the UK and the uncertainties caused by Brexit, as well as the economic impacts of COVID-19, including declining consumer spending and rising labor costs. Social factors such as Tesco's initiatives for diverse customer needs and the growing demand for vegetarian and vegan products are also considered. The report further investigates Tesco's technological advancements, environmental initiatives, and the impact of various legislations and policies. The conclusion emphasizes the importance of continuous analysis of external factors and highlights opportunities for Tesco to enhance its revenues and brand value within its target market. The report is supported by references to relevant academic sources.
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