This report provides a comprehensive analysis of Tesco's business strategy, utilizing frameworks such as PESTLE, SWOT, VRIO, and Porter's Five Forces. It examines the impact of the macro environment, including political, economic, social, technological, legal, and environmental factors, on Tesco's operations. The report further analyzes Tesco's internal capabilities and environment, identifying strengths, weaknesses, opportunities, and threats. It evaluates the competitive forces within the supermarket industry, including competitive rivalry, the threat of substitutes, the threat of new entrants, the bargaining power of buyers, and the bargaining power of suppliers. Finally, the report applies the SOSTAC model to devise strategic planning for Tesco, covering situation analysis, objectives, strategy, tactics, action, and control. The analysis aims to provide insights into Tesco's competitive advantage and strategic positioning in the market.