This presentation provides an analysis of Tesco's performance within the supermarket industry, examining current market trends and the company's financial standing. It includes an overview of Tesco's performance since 2015, highlighting key strategies and growth. The report also presents the financial performance of competitors Aldi and Lidl, offering a comparative perspective. A SWOT analysis of Tesco is conducted, identifying strengths, weaknesses, opportunities, and threats. Based on the findings, the presentation offers recommendations for Tesco to regain market share, emphasizing the need for innovative strategies, technological advancements, and improved e-commerce facilities. The presentation draws on various academic sources to support its findings.
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