Tesco Product Purchasing: A Questionnaire on Consumer Preferences

This document presents a comprehensive questionnaire designed to gather information about consumer behavior and perceptions related to Tesco products. The questionnaire covers various aspects, including the frequency of Tesco product purchases, preferred purchasing locations, factors influencing buying decisions, and the impact of advertisements. It delves into the influence of promotional activities, awareness of promotional strategies, and satisfaction with Tesco products. Additional questions explore willingness to pay extra for natural ingredients, the effectiveness of promotional campaigns, and the influence of product information such as price, quality, and variety. The questionnaire also assesses whether Tesco products meet customer needs and fit lifestyle trends, along with the likelihood of recommending Tesco products. Finally, it examines the factors that influence recommendations, such as quality, price, and advertising. The provided questionnaire aims to provide valuable insights into consumer preferences and behaviors within the context of Tesco's marketing and product offerings.

Questionnaires

QUESTIONNAIRE
Name:
Gender:
Age:
Q:1 How many times do you go for buying TESCO products?
 Once in a week.
 Once in a month.
 Once in 3 months.
 Once in a year.
Q:2 Where do you purchase TESCO products?
 Mall.
 Super market.
 Online.
 Traditionally.
Q: 3 Which factors influence the most in purchasing a TESCO products?
 Family.
 Friends.
 Advertisements.
 Workplace.
Q:4 The quality of advertisements help in changing the perception of customers relaed to a
products.
 SA
 A
 N
 DA
 SDA
Q: 5 Do you purchase Tesco products after watching advertisements?
 Yes.
 No.
 Not Sure.
Q:6 Which advertisement source has influenced your buying decision?

 Social media.
 Television advertisement.
 Bill boards.
 Print media.
Q: 7- Which promotional activity influences you the most to buy a product?
 Advertisement.
 Low price.
 Attractive Packaging.
 Brand Image.
Q: 8- Which promotional activity motivates you the most in buying company's products?
 Need of product.
 Offers and discounts.
 Influential advertisement.
 All of them.
Q: 9- Information collected about the Tesco products
 Sometimes.
 Regularly.
 Rarely.
 Not at all.
Q:10- Are you aware of promotional strategies of Tesco?
 Yes.
 Not.
 May be.
Q: 11-Do you agree that Tesco has the best promotional strategies within the retailing industry.
 SA
 A
 N
 DA
 SDA.
Q: 12- Are you satisfied with the products of Tesco?
 Yes.

 No.
 Not Sure.
Q: 13- I am willing to pay extra for Tesco products if products are made of natural ingredients?
 Yes.
 No
 May Be.
Q: 14- Promotional campaigns of the company are promising.
 SA
 A
 N
 DA
 SDA.
Q:15- The promotional strategies of Tesco are innovative and influencing.
 SA
 A
 N
 DA
 SDA.
Q: 16- Which product information you gather the most before buying a product?
 Price
 Quality.
 Variety.
 All of them.
Q: 17-Tesco products meet the desirable needs of a customer as compared to its competitors.
 SA
 A
 N
 DA
 SDA.
Q: 18- Does Tesco products fits your habits and lifestyle trends?
 Yes.

 No.
 May Be.
Q: 19- Do you want to recommend Tesco products to others based on your product experience?
 Yes.
 No.
 May Be.
Q: 20- Which factor will you consider during recommending Tesco products to others?
 Quality.
 Price.
 Advertisement
 All of them
(Note: SA- Strongly Agree, A- Agree, N- Neutral, DA- Disagree, SDA- Strongly Disagree)

REFERENCES
Books and Journal