BTEC - Unit 22 Product and Service Development: Tesco Presentation

This presentation focuses on Tesco's new product development, starting with idea generation centered around healthy and tasty food products to meet consumer needs. The presentation covers idea screening, emphasizing Tesco's commitment to quality and sustainability. Creative methods, including leveraging AI and CRM for understanding consumer preferences, are discussed. Market testing strategies are outlined, followed by a business analysis highlighting Tesco's strengths, weaknesses, opportunities, and threats. The justification for the chosen approach emphasizes health benefits and cost-efficiency. The reflective statement highlights the presenter's increased understanding of product development decisions and marketing segments. The presentation concludes by reiterating the potential for growth and success through the implementation of these strategies. Desklib is a great platform to find similar solved assignments and past papers.

Product and service development

Table of content
 Introduction
 Idea generation
 Idea screening
 Creative methods:
 Market testing

Continue.
Business analysis:
Justification of idea and approach
 Conclusion
 References

Introduction
 The following presentation will focus on a new
developed product by taking the idea of distribution,
launch and testing.
 It will be completed by making up page in the market
that all the targeted consumers and the ideas of
screening will be attained for introducing the new
product of Tesco.

Idea generation
The concept for the Tesco product is introducing food
products that are good for health with having better taste.
The following idea comes from the actual requirement of
consuming healthy diet in the risky area in which people are
having issues from several disease.
The thought of providing more vegan goods that will be
kept there and appropriate consumption of protein.

Idea screening
Tesco concentrates on the need of making the quality as well as sustainable
community. The concept of introducing food products that are good for health which
will be more suitable and organisation has the possibility to attain its reachof the
market.
Tesco will pursue out the most belief from their workers and leaders as they are one
that are in immediate contact with the consumers and their need. Fiscal decisions are
also need to be taken.

Creative methods
The Tesco has artificial intelligence technology and CRM
methods by which they can look for consumers need and their
activities.
 Providing design which is unique and amazing taste by
utilising low added preservative but it gives a different taste.
 Thinking and managing processes that can be utilised for
different top ways for the development of product.
 Recognising the idea of the product to attain the best
strategies.

Market testing
The new product orientation of Tesco is going to test out in
market in market area.
First require to ready a list responders and who can advised
the goods products of Tesco.
The taste and quality will be tested and significant as per to
their aptness.

Business analysis
Strength: Tesco strong leadership.
Organisation have amazing goodwill.
Weakness: The firm faced various allegations due to the unhealthy
food products.
Opportunity: Online presence and social media marketing.
Opportunity to get the trust of consumers at the time of pandemic.
Threat: High competition in the retail industry in the market area.

Justification of idea and approach.
The concept of Tesco for offering healthy food products that is more healthy with having
good taste.
The thought is needed to make a healthy community and supports responsibility towards
society.
The whole quality department method will be utilised for gaining top quality which will
give outcome in minimising the issues related to health. It is the cost efficient method or
manufacturing with better use of the resources.

Reflective statement
It is a better opportunity to be member of this assignment. It has helped in increasing my
understanding as well as knowledge regarding several decisions regarding development of
product and marketing segments.
By making this PPT, Me and my group gained several skills in respect to make a creative
presentation, researching data, systematic presentation.

Conclusion
 The presentation has concluded the thought of the development of the new
product for the respective firm. The following idea and thought will be referred
with the top methods and will majorly lead to attain the growth as well as success
in the market area.