Tesco's Marketing Mix: Product Analysis and Strategic Report

This report examines Tesco's product marketing mix, focusing on its extensive product offerings and strategic approach. Tesco's product range includes food, beverages, and various other categories, catering to diverse customer needs. The report highlights the company's own brands, financial services, and its strategies to maintain a competitive edge in the market. The analysis considers the 7 Ps of the marketing mix, emphasizing the importance of product in achieving business objectives. The report references key sources to provide a comprehensive understanding of Tesco's marketing strategies and their impact on its overall success. The report also highlights the importance of product strategy and its role in extending product lines, meeting consumer needs, and competing effectively in the market.

PRODUCTS OF TESCO
INTRODUCTION
Marketing mix basically deals in set of actions and
the tactics which are used by the company to
promote its brand or product in the dynamic
market. There are mainly 7 Ps which constitute
together to form marketing mix i.e., Product, Price,
Place, Promotion, Process, Physical Evidence and
People which helps in analysing the business of the
company and its marketing strategies (Dudovskiy,
2016). This section will evaluate the products of
Tesco which helps in gaining competitive
advantage.
PRODUCT
Tesco provides wide range of products at its stores and
online in order to cater to the needs and preferences of the
customers. They include Food, Beverages, Bakery
products, Frozen food, Pet care products, Home electrical
products, Technology and gaming products, Toys, Garden
and Home products, leisure and Sports products, DIY
(Do-it-Yourself) and car products, toddler and baby
products, beauty and health products, jewellery and
clothing, gift and party products, books and entertainment
(Rahman, 2017). The company also owns its brand
including Everyday Value, Finest, Tesco, Tesco Lotus,
Tesco Bank, Tesco loves baby, Tesco kipa, Tesco value,
F&F clothing and the choice. It also helps the people by
providing financial services like saving accounts, loans,
mortgages, credit cards and insurance (Tesco Marketing
Mix (4Ps) Strategy, 2020).
CONCLUSION
The above section evaluates one of the most
important element of Marketing mix i.e., Product.
The company chosen for this topic is Tesco whose
products are highlighted which helps in extending
the company’s product lines. It offers a wider
range of products to the customers for fulfilling
their needs and also helps in competing with the
competitors.
REFERENCES
Dudovskiy, J., 2016. Tesco Marketing Mix. [ONLINE]
Available through :< https://research-
methodology.net/tesco-marketing-mix/>
Rahman, M., 2017. Marketing Mix of Tesco. [ONLINE]
Available through :<
https://howandwhat.net/marketing-mix-tesco-tesco-
marketing-mix/>
Tesco Marketing Mix (4Ps) Strategy, 2020. [ONLINE]
Available through :<
https://www.mbaskool.com/marketing-mix/services/
16731-tesco.html>