Analysis of Tesco's New Products and Services: A Marketing Report

This report examines Tesco's new products and services, focusing on their marketing strategies. It analyzes the segmentation, targeting, and positioning of these products, specifically focusing on items for both men and women. The report details the product offerings, including scarfs, jackets, summer wear, t-shirts, and trousers, alongside their pricing, and distribution channels. The report also outlines the marketing mix, including the promotion strategies used. The document also includes references to relevant academic sources and provides a comprehensive overview of Tesco's approach to introducing and marketing new products. This is a comprehensive marketing analysis of Tesco's products.

TASK 2
Tesco

Introduction
 Tesco is the leading retail entity in UK and it delivers all types of
products to the customers.
 The present study has been made on Tesco's new products and
services.
Products
For women: Wollen Scarfs and Jackets
For men: Summer wear collections (t-shirts and trousers)

Segmentation, Targeting and Positioning
Segmentation Targeting Position
On the basis of
demographics for both
men and women
(Youngsters)
Middle class people
Differentiated targeting
strategy
Pricing strategies will
be used
Price Penetration

Features
For Women For Men
Silk material for scarfs Denim t- shirts
Light weight leather jackets Cotton and linen trousers especially for
summers
Trendy and fashionable designs Availability in wide range of color
Availability in wide range of color Slim and straight fit

Marketing mix
For women For men
Product Scarfs and
leather jackets
Summer
collection in t-
shirts and
trousers
Price Affordable price
150 pounds
Affordable price
200 pounds
Place Outlets of Tesco
And through
online websites
Outlets of Tesco
And through
online websites
Promotion Social media Social media

References
Mellahi, K., Jackson, P. and Sparks, L. 2002. An exploratory
study into failure in successful organizations: The case of
Marks and Spencer. British Journal of Management. 13.
pp 15-29.
Collins, J. and store near London, W., 2004. Marks & Spencer
Expands RFID Trial. RFID journal pp 791.
Blois, K., 2003. B2BRelationships'-A Social Construction of
Reality? A Study of Marks and Spencer and One of its
Major Suppliers. Marketing theory. 3(1). pp 79-95.
Marks and Spencer. 2015. [Online]. Available through:
<http://www.marksandspencer.com/>. [Accessed on 2 July
2015].
.