This report delves into Tesco's marketing mix, with a specific focus on its product and service offerings. The report begins by outlining the seven key elements of the marketing mix, and then applies these elements to the context of Tesco. The report highlights Tesco's diverse range of products, from groceries to clothing and electronics, emphasizing the variations in product availability across different store formats such as Express and Extra stores. Furthermore, the report examines Tesco's banking services and how they integrate with the retail offerings to provide a comprehensive customer experience. The report also touches on the importance of branding and the use of self-service checkouts to enhance the shopping process. This analysis aims to provide a comprehensive understanding of Tesco's marketing strategies.
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