Communication for Professionals S2: A Tesco Memo and Email Analysis

This report examines Tesco's professional communication strategies, focusing on a memo and an email. The memo, addressed to all employees, announces a Christmas party, detailing the theme, activities, and charitable component. The email, directed to Hosters Pvt Ltd, outlines Tesco's product offerings, promotional discounts, and strategic alliance opportunities, emphasizing customer satisfaction and e-commerce presence. The analysis concludes that effective communication is essential for convincing stakeholders and highlights the importance of both internal (memo) and external (email) communication in promoting Tesco's brand and values. Desklib provides students access to similar solved assignments and study resources.

COMMUNICATION FOR
PROFESSIONALS S2 A
WRITING COLLAGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...........................................................................................................................................3
Task 2...........................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Professional communication refers to the human activity that include skills such as
written, oral, visual and digital communication at the workplace or within the organisation. The
present report will examine communication by framing the memo and the email to promote the
Tesco organization which is leading the market of UK.
MAIN BODY
Task 1
Company Tesco plc. Ltd.
From : human resources department
To: All the employees
date: 23rd December 2021
Re: Christmas party
Merry Christmas dear colleges. It is herby inform you that on the joy full occasion of the
Christmas the Tesco organisation is organizing the wonderful Christmas party for the family
members of the company in order to maker this festival more memorable and special. Along
with that the company's aim to decrease the stress of the workers and satisfied all the Tesco
family members. The higher authority of the company has decided red and white theme for the
respected guest. In the red and white theme every member of the organisation suppose to wear
the red and white attires along with different accessories that goes with the occasion of the
Christmas. Beside this the secrete Santa will lighten up your mood with the amazing gift and
joyful laughter and make the evening merrier (Casasco and et.al., 2021).
Along with that every member are allowed to exchange the gift with the other workers
in order to spread and share love with the colleagues. Spread the kindness and joy among the
people so come on come all, far and near at the DICKENS INN Marble Quay, St Katharine's
Way, London on December 23rd starting from 7: 00 till 11: 00 P.M. Enjoy the dinner and
drinks with your colleges and make the movement more enjoyable with the various Christmas
activity. Everyone has great opportunity to show the skills and talent by performing the activity
in front of everyone and enjoy the evening (Colley, Monday and Maldonado, 2021). The
organisation provides the prizes to each and every employee of the administration for delivering
the best services as all contributed with the organisation in accomplishing the values in the
marketplace. In the grateful evening there is no restriction and any sort of limitation every

member are free to enjoy the evening in their own ways. Moreover, the organization aim to do
charity on the beautiful occasion of love and happiness so it is mandatory to submit the amount
as per the individuals preferences.
Task 2
From: Tesco Plc
To: Hosters Pvt Ltd
Sub: Prospect of products
Respected sir/ mam
Tesco Plc is one of the leading brand in the retail sector globally. Company offer a wide
range of products such as clothing line, food products and other home products that can meet all
different needs and requirements of the target customers. Company offer its product line for all
types of target customer base that include children, man, women and all other gender and age
group. The product portfolio of the company cope up with the need and requirements of all
types of target customer associated with the retail sector.
This is to inform that company is offering a premium services to new alliances in which
the organisation is planning to offer quality discounts of 20% additional discount on every 1000
item purchase of every product by the buyer. The pricing practice adopted by the Tesco
Company is already competitive in nature which will further be expanded by the business with
this additional discount offer by the company (Domański, 2018). Tesco Plc is planning to
establish the long term strategic alliance with the vendors and the suppliers as well to expand
the product line of the company. Innovation in the product and services offer by the company is
a main aim of the organisation that can strengthen the professional relationship between
organisation and its target customer base.
Customer satisfaction is among the key aim of the Tesco Plc business model. The aim is
to delegate the most suitable services to the end customer that can ensure the best suitable
service expectations of the customers. The 24 hours customer support will always help the
traders and the businesses dealing with the company to overcome any challenge or issue such
traders face. This practice is unique and make company different in comparison to its
competitors in market. The aim of the business is to delegate the best level of customer
satisfaction which can cope up with the best brand proposition in market. The future of retail

sector is totally going forward to the e-commerce segment (Evans and Mason, 2018). Tesco Plc
is also active over e-commerce platform that will also allow the buyer of company to anytime
place the order online ad further to make payment online as well. Operations of company are
customer oriented and service oriented.
Along with the regular discounts company also offer occasional discounts as well to its
customers. Tesco loyalty card is also issued to the loyal customer of company that will further
create a difference for the company in pricing. Customer loyalty and satisfaction is the key aim
behind the business operation's Tesco Plc deliver in the market. We, at a Tesco Plc would like
you to join the organisation and become a part of the Tesco family in order to expand the
success and growth of company. Culture of company is all about meeting the requirements of
customer in best way possible. Individual interest of Tesco Plc is secondary and the interest of
the customer of company is always primary for the management.
CONCLUSION
From the above report it will be concluded that communication skills essential element for
convincing the people in effective as well as efficient manner. The present report highlight the
memo of the organisation n which the message of the Christmas party has been delivered.
Furthermore, the report mention the gmail in context of the organisation.

REFERENCES
Books and journals
Domański, T., 2018. Sustainable Development in the Internet Corporate Communications of
Leading Retailers in Poland. In Food Retailing and Sustainable Development. Emerald
Publishing Limited.
Evans, B. and Mason, R., 2018. The lean supply chain: managing the challenge at Tesco. Kogan
Page Publishers.
Casasco, M. and et.al., 2021. Medical-health recommendations for the Serie A League. Medicina
dello Sport. 74(1). pp.1-21.
Colley, B. B., Monday, J. C. and Maldonado, B., 2021. Appendix B: Individuals Referenced.
In The Master Showmen of King Ranch (pp. 189-199). University of Texas Press.
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