FY021 Introduction to Business Studies: Tesco Promotion Report

This report provides an analysis of Tesco's promotional strategies, examining both internal and external approaches. It delves into the role of promotion in enhancing product popularity and creating customer interest through effective techniques. The report highlights how Tesco utilizes various promotional tools, including advertisements, social media, newspapers, and digital apps, to reach a wide customer base. It further explores the impact of the marketing mix on sales and profitability, emphasizing the importance of identifying market trends and customer segments. The report details Tesco's strategies for customer convenience, such as online platforms and a wide distribution network, and how these strategies have contributed to its brand image and market share. It also discusses internal promotional strategies like discount offers and reward points and their influence on customer behavior. The conclusion emphasizes the importance of promotional criteria in maintaining product demand, revenue retention, and building long-term trust with customers.

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Promotion play an internal and external role in
making organisation product popular through its
effective techniques which creates a customer to
think of buying the product by acknowledging its
attractive features. Promotion techniques work as a
mediator in between buyer and seller. As it enables
the communication criteria amongst them which
make the customer up to date about new and
existing changes into goods and services.
Every company use promotional techniques and
many ways to reach large number of customer, they
opt different aspects in their promotions, there are
several tools in market like advertisement, social
media marketing, Organisation make use of
newspaper, radio and television to enable these
sources. So that products could reach to more
customers at the same time.
This has led to positive response from the customer and
Tesco has been successfully admired in increment of
their sales and revenue. Tesco has focused on serving
through online and offline sources for customer
convenience. In order with this, it has maintained wide
distribution networks across the world by opening
number of Tesco stores at every street. Through the
assistance of online platform, Tesco successfully
render their products through their own websites and
apps which also create a unique brand image for
customers. In order to survive into competitive market,
retail industry cover a wide area into this field which
require some extra and extraordinary influence of
strategies like Tesco did, it focus on being active into
the market through these kinds of promotions strategies
at very short lapse of time.
CONCLUSION
Tesco has set its brand image and attain market share
by focusing on promotional criteria whether it consist
large or small aspect. Promotional strategies help in
maintaining product demand which automatically
retention the percentage of revenue. This helps in
making long term growth and build trust among
industry and customers, these internal and external
factors of promoting enhance reliability of organisation
objectives.
Analysing the right element of promotional tools leads
the company to positive growth in terms of their sales and
profitability which requires identification of market
trends and customer’s segments. This will assure the
company to attract more customers towards buying and
making the product their first preferences. This will
enhance the competitive edge of the company into the
market as like Tesco, has their high market branding with
the use of right promotional tool like newspaper,
magazines and digital apps.
The company has established unique exposure of
branding and marketing of their product. Tesco mainly
use internal promotional strategies which benefit the
organisation as well as the customer by providing them
with discount offers and free products on purchasing one
product. These strategies influence on minds of customer
to grab them as much as they can. Their promotional
strategies also involve credit card scores and reward
points which customers could make use on future
shopping at the store, this enables them to make shop of
principle amount and get discount on their next
purchasing.
Marketing Mix
INTRODUCTION Promotion