Analyzing Tesco's Marketing Techniques and Promotional Efforts

This report analyzes Tesco's marketing strategies, focusing on how the company promotes its brand and engages with customers. It examines various promotional methods, including television advertising, which emphasizes low prices and attractive offers. The report also highlights Tesco's use of social media, such as Facebook, WhatsApp, YouTube, and Twitter, to increase online traffic and customer engagement through targeted advertising and content. Furthermore, it discusses Tesco's Clubcard services, which offer additional discounts, and the importance of collecting customer data for personalized messaging. The report also mentions the use of personal selling and sales promotion techniques to enhance the presence within retail stores. Overall, the analysis provides insights into Tesco's approach to building a strong brand image and attracting consumers through diverse marketing channels.

PROMOTION OF THE TESCO
The major objective of the Tesco is to enhance its brand
image and for that firm have to reduces the cost as well as
maximize the profit. Low prices of the Tesco used to
increase its brand image. Firm uses the television
advertisement, sponsors events that are charitable,
provides the promotional discounts The TV advertisement
highlighted one thing that is its low prices as it gives a lot
of the attractive offers to the consumers. It is quite
beneficial for the firm as they have the ability to attract
the consumers. It is quite easy for the costumers to roam
within the store and finds half price of the product or buy
one get one free. It creates the good image Infront of the
costumers as everyone seeks for the discount and Tesco
plays very well in this field. As per the Tesco they though
that costumers purchase more and feeling that they are
saving too much. Also, Tesco also focuses on the
Clubcard services as it additional discounts to the
consumers. Firms also undergoes various digital
marketing techniques that able to increase the online
traffic as it involves the search engine optimization,
banner advertisement so that they creating their own blog.
They also use social media posts that are more relevant at
to the consumers.
Tesco also must start their collection of data as well as
start sending the messages by SMS and Email.
Tesco also uses social media advertising as it is
quite cheaper as compare to the other ways. Day
by day increasing uses of the internet leads to
attract the consumers as most people spent their
time on social platform by using Facebook,
WhatsApp, YouTube, Twitter and many more.
Tesco also uses these social sites as various
customer follows these pages as they undergo
the various sales promotion. They also go
personal selling so that they can easily enhance
the presence within retail stores as Firms uses a
percentage regarding sales method so that they
can easily determine the Promotion budget.
REFERENCES
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Delaney, L., 2020. Exercise promotion in primary
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By this service Tesco easily study the demands pattens of the customers and assist them to do well
within the market. Easily availability and accessibility has assisted the firm to acquire more loyal
consumers. Tesco's online services appreciated a lot as well as have the excellent responses. The
procedure of payment is quite simple both in offline and online forums. The online buying is
cheaper as compare to the offline ones. But this also decreases their sales as customers get offline
more option as compare to online.