TESCO's Quality Systems: Internal and External Factor Analysis Report

This report aims to identify the internal and external factors that impact the quality systems and controls for consumers within TESCO. It highlights TESCO's efforts to enhance customer satisfaction and maintain competitiveness in the retail market. The report outlines TESCO's objectives, including becoming a leading retail brand, enhancing customer satisfaction, and gaining a competitive edge. It also mentions the company's global presence and various initiatives like the club card reward system. Key marketing theories such as SWOT analysis, PESTEL analysis, and Porter's five forces model are introduced as frameworks used to analyze the business environment and inform strategic decision-making. The report concludes with a list of references.

Overview
The aim of this study is to determine the internal and external factors that influence quality
systems and controls for consumers in the context of TESCO.
Overview of chosen company
Tesco is one of those organizations that managing and operating its business functions in
retail market successfully by making right decisions according to situations. With more than
360,000 workers, it effort to enhance customer’s satisfaction and provide unforgettable experience
to them. As multinational retailer, organization conduct so many activities and practices to be
competitive and productive in retail industry (How Tesco Became The UK’s Biggest Retailer (Word-
of-Mouth), 2021). From the beginning of its venture to recent time, it faces several challenges and
regarding each develop effective plans as well as approaches that may provide desire outcomes.
Aim-
To be the best place for everyone for purpose of shopping and getting better experience
during this procedure.
Objectives-
 TESCO objective is to become leading retail brand in the world and cater quality products
and services at affordable cost.
 Its goal is to enhance satisfaction of target market by 50% within 1 year.
 Its objective is to gain competitive edge and generate revenue more than key rivals within 2
years by 40%.
Number of brand existence-
TESCO may have 7,005 outlets in the world of retail where skilled and talented workers
may perform in effective and appropriate way to achieve set goal and key objectives of their
venture. It operates in more than 11 well-developed nations where business growth and success
chances accessible in bulk.
Furthermore, to reach at expected outcomes, firm may take varied initiatives such as it may
develop plan to provide reward system to customers in term of club card that keeps each shopper
coming back to supermarket and drive their attention towards conducting word of mouth promotion
(Aiello and et.al., 2020), which in return provide a lot of advantages to brand. In order to retain
potential and profitable customers, management also effort to understand and determine target
market needs.
Briefly introducing key marketing theories that will be underpinned in study
SWOT analysis-
It is one of the most commonly utilized marketing theory in the business world in the

context of several companies, which may contribute to determine key strengths, weaknesses, threats
and opportunities of a brand (MARKETING THEORIES, 2020). This concept encompasses these
four terms that help determining all of external and internal factors that may affect current and in
the future activities of organizations that operate under specific sector. SWOT analysis as marketing
model may do not develop or assist towards developing realistic and reachable aims and objectives
is useless. It organizes organizational top ability, weak point, growth chance and threat into a
systematic list. This framework may usually present each element in simple way by dividing it into
two sections in which first section may define strengths and weaknesses of a firm and second one
describe opportunities and threats. It utilizes in form of technique that help assess four aspects of
ventures that discuss above. It made firms able to identify external factors as well as internal,
regarding which they may take action by considering to what extent each impact on businesses
operations.
PESTEL analysis-
Just like above, current one is also included in category of marketing theory that utilized by
marketers to examine and monitor macro-environmental factors that may put direct impact on a
company and activities that it may effort to conduct to achieve strategic aims (AKMAN, 2020).
PESTLE analysis may provide useful outcomes to a marketer that they may use to determine
weakness and a threat of their organization. This model contributes to analyze some external factors
such as political, economic, social, technological, legal and environmental that influence a firm
from outside and inside as well, in negative or positive manner.
Porter’s five forces model-
This marketing concept also assist a company in effective and useful way in term of driving
attention of management towards considering those forces that may influence business
environment, current planning and strategy formation procedure as well as further initiatives
(Mugo, 2020). It consists of key five elements that affect productivity, performance and profitability
of organizations, as it depends on circumstance that at what extent and how it put impact on
everything.

REFERENCES
Aiello, L.M. and et.al., 2020. Tesco Grocery 1.0, a large-scale dataset of grocery purchases in
London. Scientific data. 7(1). pp.1-11.
AKMAN, M.K., 2020. DEFENCE MANAGEMENT AND PESTLE ANALYSIS. ANTE PORTAS.
p.93.
Online
How Tesco Became The UK’s Biggest Retailer (Word-of-Mouth). 2021. [Online]. Available
Through: https://www.referralcandy.com/blog/tesco-marketing-strategy/
MARKETING THEORIES. 2020. [Online]. Available Through:
https://www.professionalacademy.com/cim-marketing-courses/marketing-theories