Relationship Marketing Analysis: Tesco's Sylhet, Bangladesh Expansion

This report provides a comprehensive analysis of Tesco's potential market entry into Sylhet, Bangladesh. It begins with an overview of Tesco, including its vision, mission, and objectives, followed by a market evaluation of Sylhet, Bangladesh, considering its population and economic growth. The report delves into customer context analysis, including target segmentation, demographic and behavioral analysis, and psychographic profiles. It then examines the internal context, including organizational strengths, weaknesses, opportunities, and threats, as well as brand identity and image analysis. The external context is assessed through macro and micro analyses, including competitor analysis. The report concludes with a discussion of issues, needs, and opportunities, and proposes a marketing communication plan, including objectives and strategies. The report aims to provide a strategic roadmap for Tesco's expansion into the Sylhet market, focusing on relationship marketing principles.