Inquiry Project: Analysis of Tesco's Retail Strategies and Trends

This report provides a comprehensive analysis of the retail industry, with a specific focus on Tesco. It begins with an introduction to the retail sector, discussing current trends and their impact on businesses. The main body of the report delves into an in-depth examination of Tesco, including an overview of its history, market position, and operational strategies. The report also includes a SWOT analysis of Tesco. Furthermore, the report examines the organization's financial positions. The report concludes with recommendations for Tesco to maintain its success in the dynamic retail environment, considering factors like online presence, customer engagement, and competitive pressures. The report is structured to provide a clear understanding of the challenges and opportunities within the retail sector, specifically related to the case of Tesco, and offers actionable insights for strategic decision-making. The report is based on primary and secondary research to provide a holistic view.

Inquiry based learning

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Trends in retail industry..............................................................................................................3
Analysis of the organisation........................................................................................................4
Aim of the report.........................................................................................................................5
Objectives of the project.............................................................................................................5
Primary investigation..................................................................................................................5
Secondary investigation:..................................................................................................................6
Recommendations.......................................................................................................................7
Action Plan..................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Retail industry has become and integrated part of society that makes people aware and
indulge by making different products with its different features. Retail industry provide
convenient product to the reach of customers which mainly consist household, consumer and
daily useful commodities. Here the company Tesco is chosen to evaluate about trends into retail
business by a leading supermarket. The primary objectives became carry out and performance of
organisation evaluated in this report. Also, major concerns regrading financial positions of
company has been taken out to put influence upon (Ernst, Hodge and Yoshinobu 2017).
MAIN BODY
Trends in retail industry
Retail inustry is the most fastest than any other industry sector. It has operated billions of
business into different retailing services. The more it being the fastest, the more it drives changes
as it is also say that retail sector is one of frequent change organisations. As per the data and
statistics of UK, $394 billion of sales has evaluated through retailers. The industry not only high
varieties of product but it is known for the large engagement of employees, resources and
financial resources. It has driven that, retailers are the money builder into the economy through
making product with innovative change which are mostly likes by customers and fulfil their
needs and wants from retail operations (Husni 2020). This industry not only performing and
delivering product but also taking growth into the market as into recent years percentage of
growth rapidly rising with 3.4%. every other business person only think of going into retail
industry as it generate high revenue and opportunities to expand into long run. There are number
of local general stores and supermarkets which has taken a rise in 3,06,650 to worldwide reach.
As this industry has less control in entry and exit into the market, require less investment ant
initial level and boost their operations by generating profit margins at good extent. In UK
economy, revenue and money flow rising with a positive impact of GDP of the country by 5the
contribution of retail sectors. Another success retail sector has been made was the influence of
online selling by the time of 2019 the data has shown up 324%. it is the only sector that could
take market opportunities of online selling as the products are preferred by people to get deliver
at their door step (Lazonder, and Harmsen 2016).

Retailer are not only who enjoy profit but are the most concerned risk takers into the
market. There have a lot risk contained with their products and operations as into growing
market opportunities customers have varieties of options to make their demand easily shift to
other products. Price is the major factor that make impact on decision of buyers in both positive
and negative aspect. Buyers are not ready to pay high prices for the products they could get into
lower prices. As far as rise in online sales, they prefer to check all the sources and opt the lest
price one. For that instance, retail sectors are on high influence to take appropriate decision
while making products and setting up their prices as it could lead them to the growth to heights
and to decline also (Duran and Dökme 2016). Through these changes, offline stores are
suffering from less tenure and totally winded up their organisation due to extensive influence of
online purchasing to customers. Also, retail industry is affected by currency fluctuations and
Brexit factor through which economy has suffered with the lowest sales growth in the year of
2019. retail industry has driven with the online transfer to modern times. The economy of UK
suffered with political imperfections that has affected into current market. It is reflected into
statical data the 2019 was the poor year into the history of retail turnover that has took decline
into offline sales t=due to various impacts and market challenges.
Analysis of the organisation
Tesco is the multinational retail firm, incorporated since 100 years ago into 1919. the
company had first started with a local general store merchandise in food items by the time
passes on, jack cohen, owner of Tesco analysis the market with appropriate standards to know
customers demands and market trends firstly in UK. They make proper identification of market
competition and factors that could effectively contribute to their growth. Started with small
varieties into food sector, Tesco has risen their products category with food, household, books,
clothing and other consumer goods. In the territory of England, the company has been facing
many challenges and key factors that being hurdles into their expansion, but with the
contribution of employees and mangers it has made possible to overcome all the crises by
making immense efforts. Tesco reached to the third largest position in terms of one of the most
popular supermarkets (Kaiser, Mayer and Malai 2018). Moreover, risk and competition has also
faced by Tesco in similarity of products category and growing number of supermarkets in UK
like Asda, walmart and many more.

Aim of the report
Analysing the financial positions of the company, A study on Tesco, UK.
Objectives of the project
To identify positive and negative impact of shareholders and investors to optimize
reliable contribution in companies risk and challenges.
Primary investigation
The primary informations collected from various sources which include organisations
visit, employees, shareholders and random customers who are regularly indulging with
organisational products and services. It has been evaluated that Tesco does not need to worry
about financial stability at it already blooming into better positions into market, but with the
effect of new technologies and strategies, the company would get prepare for future uncertainties
and enhance long term growth into market (Lehtinen and Viiri 2017).
Swot analysis
Strength Weaknesses
 The major strength of the Tesco are
their human resources and workforce
that has made reliable contribution in
taking the company to the sound
growth. Without their level of
motivation, company could not achieve
their targets and objectives.
 The company has the environment of
innovation and encouraging change
into operations. So that, market trends
and customer demands get easily fulfil.
 Consumers are deliberately loyal
towards organisation product due to
their high quality and affordable price
range (Arsal 2017).
 The employees of Tesco could not get
settled with other dimensions of
cultures which affects organisation in
taking partnership and cooperating with
other small businesses.
 Tesco has high cash outflow and inflow
system through which resources being
sufficient and up to the production. No
extra elements could get save to use in
other production unit.
 Due to reasonable pricing factor, the
company unable to enjoy high profit
margins into long run.
Opportunities Threats

 As the economy significantly rising
with the monetary terms into money
flows and increment into buying power
of consumers. Tesco coyuld make
make versatile move in building
attractive strategies to attract customers
towards online and offline selling.
 As Tesco significantly serving through
online sources that impacted on
positively into their sales and revenue,
there is need to make minor changes
into online strategies by upgrading
software and hiring efficient employees
(Voet and De Wever 2016).
 As far as concerned about Tesco
expansion, the organisation has to
integrate with different markets and
countries that impact on their decisions
for price and law obligations that
become hurdles in its commencement.
 Into the past years, Tesco has making
changes into product dive verification
to overcome competition that has
resulted into negative impact because
of unfair quality and quality that has
maintained in the initial products.
Secondary investigation:
Through the sources of secondary data investigation, it has evaluated the fact that Tesco
has fruitful strategic power and influence on market which make them, reliable and effective into
the market. Due the fact that, company has reputed brand image that not only attract employees
but corporates, shareholders and investors also as it has positive data of its growth into last years.
The investigation reported that by taking all the means of fulfilling objectives whether it is
customers or any person connected with organisation needs to be satisfied. Tesco make
appropriate research of pros and cons that make impact on strategical development of the
company (Gasque 2016).
Through proper research, it is approved that things needs systemic valuation into an
organisational context, business are the pool of uncertain environment that needs to be up to date
to be ready to face any crises in future. In this relation, Tesco needs to be prepare for customers
changing demands and make those changes and idea into organisational operations. This process
must be implement into specific time period (Kidman and Casinader 2017).

Tesco has corporate steering wheel which is helpful in defining their levels of
departments that are finance, customers, people, and operations. These are the doer of company
productivity and profitability (Belton 2016).
Recommendations
Through taking concerning about Tesco operations and their objectives, mission and
vision. There has generated high needs for better improvement into various factors in order to
remove uncertain obstacles from the success of organisation. In this modern digital world,
technological advancement is the keen aspect to look out with effective terms. Without
technology there is n0ot other factors an organisation could win among. Online platforms
provide infinite opportunities to meet with customers and global market with the closer
perspective. This is recommended that best use of online technological power could help Tesco
in taking leading not only at domestic level but on worldwide level also. Moreover, in order to
manage employees, stakeholders, shareholders and other individual concerned about

organisation existence needs to be updated about new shares and campaign to make their
engagement in promoting brand value. The recommended aspect is majorly focusing on making
appropriate strategies which in such a manner that are fruitful for work into dynamic nature of
environment. These strategies work as a base for Tesco standards and responsibility to work into
diversified operations. Employees and customers will be focused on their beliefs and culture that
are separated from their organisations. There will be high necessity to check on what factors
affecting Tesco and what could make them more influence into market. This could be done by
taking and overview on threats and opportunities hanging around the operation management of
Tesco. There are other recommended factors that needs to be taken into consideration so that
proper valuation of resources and eliminate wasteful substances into procurement production.
This conversion could lead to attractive outcome. Sometimes practical experiments would result
in an amazing output so that. research and development department must regulate regular
investigation of market opportunities that how they would use technologies for the favour of
Tesco expansion. R$D department must be funded regularly with sufficient amount of
investment through which the organisation would not lack with any innovative techniques and
implementing marketing strategies.
Action Plan
There should be choice of the best promotional tools and sources which is the initial part
of action plan. Effective production potential is depended on effective promotions. The plan
must include production, pricing, promotion and procedure strategies. In the context of Tesco,
the company must be maintain and analyse condition of buyers purchasing power an in influence
with this factor, price would not be so high nor so low, quality needs to be procure that does not
harm an y individual of community sentiments(Karamustafaoğlu and Havuz 2016).
CONCLUSION
The above report has contracting the significance of Retail sector into the country
formulation and GDP growth by showing data over past and recent years. Retail sectors are
significantly most demanded and risk taking industry that require more of analysis and market
trends into influence. Troogh understanding the plan and objectives of the company, there has
been evaluation of many advisory option. By opting them , the organisation could make feasible
changes into the market.

REFERENCES
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