Tesco: Examining the Role of Marketing and Promotional Strategies

This essay examines the role of Tesco's marketing department in managing and promoting the company's products and services. It highlights the department's responsibility for conducting market research to understand the target customer base and developing promotional strategies to create brand awareness. The essay discusses various offline promotional activities, such as print media, and online platforms, including social media channels, used by Tesco to engage with customers and gather feedback. It also mentions the use of contests, offers, and discounts to expand the customer base and the department's role in evaluating emerging marketing trends and maintaining a competitive advantage.

Marketing And Promotion
Role of Marketing
Marketing department of Tesco plays an important role in
managing and promoting the products and services of the
company. This department provides required research to
examine the targeted customer base so that company could
achieve maximum profit. This department is accountable for
making strategies which could grab the attention of
customers and should take actions upon market research. It is
also responsible for evaluating what new marketing trends
are emerging in the market and how customers' preferences
are changing with time. It is also responsible for evaluating
ways by which company could gain sustainable competitive
advantage over others.
Promotional strategies
Marketing department is accountable for making effective
promotional strategies which could gain the attention of
people and create brand awareness among them. In case of
Tesco, the marketing department apply various
promotional strategies such as it promote its products or
services on both offline and online platforms. The offline
promotional activities include print media which are
newspaper, hoardings, billboards, pamphlet and others.
These offline activities help the company in grabbing
attention of traditional customers who are not highly active
on online channels. The online platforms includes various
social media channels such as Facebook. Instagram,
Twitter and others. These online platforms helps marketing
department in evaluating the needs of customers through
taking constant feedbacks from their customers. For
promoting its products or services the department also
organise various activities such as contest or offers
discounts in order to expand its customer base.
REFERENCES
Books and Journals
Hult, G.T.M. and Ketchen, D.J., 2017. Disruptive marketing strategy. Ams Review, 7(1), pp.20-25.
Laksamana, P., 2020. I will always follow you: Exploring the role of customer relationship in social media marketing.
International Review of Management and Marketing, 10(3), p.22.