Strategic Sales Planning and Operational Review of Tesco PLC

This report provides an overview of sales planning and operations at Tesco PLC, a leading retail organization in the UK. It covers the company's overview, product and service descriptions, and positioning strategies, highlighting Tesco's focus on high-quality products at reasonable prices. The report also discusses the main purpose of sales, including increasing production, revenues, and brand image, as well as providing value for customers. The promotional mix used by Tesco and the benefits it offers to customers, such as high-quality products at low costs, effective services, and great discounts, are also examined. The report references academic sources to support its analysis of Tesco's sales and operational planning strategies.

SALES PLANNING
AND OPERATION
TASK2

TABLE OF CONTENT
 INTRODUCTION
 COMPANY OVERVIEW
 PRODUCT AND SERVICES DESCRIPTION
 PRODUCT STRATEGIES
 PURPOSE OF SALES
 PRODUCT MIX
 CUSTOMERS BENEFITS
 REFERENCES

INTRODUCTION
The integrated business management process by which managers
of organisation continuously focus on all functions of sale is
known as sales and operations planning. The updated forecast
which leads to make plans based on sales, inventory, production,
product development and financial planning are included under
sales and operational planning. In today's business world, sales and
operational planning plays an important role for improving the
level of competition in business place.

TASK 2

COMPANY OVERVIEW
 The Tesco Plc is taken into consideration for this report.
It is an largest retail organisation operating in UK
 It have largest market share and earns high amount of
profits. Aldi, Asda and Sainsbury are the main
competitors of Tesco.

PRODUCT AND SERVICES DESCRIPTION
 Organisagtion provides different ranges of products to its
target customers.
 Tesco mainly deals in grocery, clothing, electronics,
digital products, petrol and clothing. It mainly deals in
grocery items, electronics and clothings. It also provides
food items.
 Financial, telecom and internet services are also provided
by organisation

POSITIONING STRATEGIES
The organisation position its products as an high quality with
reasonable price. They advertise their products with lowest
price guarantee

MAIN PURPOSE OF SALES
 Increase production.
 Increase revenues.
 Provide value for customers.
 Increase brand image.

PROMOTIONAL MIX
The promotional mix is referred to the tools use by organisation in
promoting products and services which supports in creating
awareness among customers.

BENEFITS FOR CUSTOMERS
 High quality products at lowest cost.
 Effective services.
 Offers great discounts.
 Easy to compare products of Tesco with its
competitors.

REFERENCES
Careri, F., and et. al., 2011. Generation expansion planning
in the age of green economy. IEEE Transactions on
Power Systems.26(4). pp.2214-2223.
da Silva, A.M.L., and et. al., 2012. Chronological power
flow for planning transmission systems considering
intermittent sources. IEEE Transactions on Power
Systems. 27(4). pp.2314-2322.