This report offers a comprehensive strategic management analysis of two prominent companies: Tesco and Samsung. The report begins with an overview of Tesco, detailing its financial performance, business model, and portfolio analysis, including market segmentation. It explores the issues and challenges faced by Tesco, utilizes the BCG matrix to evaluate its business units, and applies the PESTEL framework to analyze the competitive environment. The report then shifts its focus to Samsung, providing a similar in-depth examination of its financial performance, business model, and portfolio analysis. It highlights the issues and challenges specific to Samsung, uses the BCG matrix to assess its strategic position, and applies SWOT analysis to evaluate its competitive environment. The report incorporates data from various sources, including Morningstar, Nasdaq, and Euromonitor, to support its findings and concludes with a detailed reference list.
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