TESCO Customer Satisfaction: Research Project on Product Analysis

This research project analyzes customer responses regarding TESCO's products and services, revealing key themes related to customer satisfaction. The study indicates that customers are generally satisfied with the product quality and pricing, but there's room for improvement in marketing efforts and customer support services. Social media plays a crucial role in product awareness, and customers desire more product innovation. The report suggests that TESCO should focus on maintaining product quality while enhancing marketing strategies and customer relations to attract more consumers and increase sales. The research concludes that TESCO has succeeded in maintaining effective pricing and product quality but needs to focus more on its marketing efforts to cover a wider area.

Research Project
(4.1)

INTRODUCTION
Given presentation will give the analysis of
different response from clients regarding product
and services of TESCO.

Theme 1- Customer feel satisfied with
the product quality
Analysis – When the questionnaire was
conducted it was observed that most
of the clients were satisfied with the
standards of the product which shows
that company is not doing any
compromise with product quality.
16
4
Yes
No

Theme 2- Clients get to know about
product through social media
Interpretation – With the help of the
results of the above questionnaire the
company is recommended to increase
its efforts so that mouth publicity of it
can be increased as it is more
effective than any other source of
advertisement. People believe more
on what they hear from others and
respond accordingly.
16
4
Yes
No

Themes 3- Most of the customers find
price of products justified
Analysis - Company should try to bring
control on the production process so
that the total cost remain controlled
as it is added to the price of the
product in last. If the price will keep
on fluctuating than it will bring loss
of customer to the products. As most
of the respondents are satisfied with
the price this quality shroud be
maintained. Agree
Disagree
Strongly Agree
Strongly Disagree
0
2
4
6
8
10
12
12
2
6
0
Column B

Themes 4- Customers are satisfied with
the customer support services
Findings – With this the company
should also work on improving its
customer support services as this
develops a good relation between the
management and the customer.
Although most of the clients are
already satisfied company should
continue to maintain this facility. .
14
6
Yes
No

Theme 5- Clients wants company to
work on product innovation
Analysis - If the company work on bringing
innovations in the existing product than
it will attract more consumers as people
like trying what is new and different
from the other existing products. Hence
in order to increase sales company needs
to work on its research so that best
quality products can be offered.
16
4
Yes
No

Conclusion
From given study it can be summarised that
Tesco is successful in maintaining its product
quality and effective price. Company neds to
work more on its marketing so that more area
can be covered by same.

REFERENCES
Fenton, N., 2010. New media, old news: Journalism and democracy in the digital age.
Sage Publications.
Mouton, J., 2011. How to succeed in your master’s and doctoral studies: A South African
(p. 280). Van Schaik Publishers.

THANK YOU