The Impact of Social Media on Business Growth and Career Planning

This essay delves into the crucial role of social media in fostering business growth and outlines effective career planning strategies within the context of business management. It examines how social media platforms serve as vital tools for marketing, brand awareness, and customer engagement, emphasizing their impact on increasing sales and expanding market reach. The essay also explores the influence of digital marketing and new technologies, such as Artificial Intelligence, on business operations and the development of strong customer relationships. Furthermore, it addresses the importance of career planning for store managers, highlighting the impact of both internal and external factors, such as digital marketing and progression prospects, on their professional advancement. The essay also discusses the roles of HR and legal departments in supporting store managers, ensuring compliance with regulations, and fostering a supportive work environment. By analyzing the interplay of these elements, the essay provides a comprehensive understanding of business operations and management within a competitive market environment.

ESSAY
[UNDERSTANDING BUSINESS]

Table of Contents
INTRODUCTION...........................................................................................................................1
QUESTION 3...................................................................................................................................1
Role of social media in business growth.....................................................................................1
QUESTION 4...................................................................................................................................3
Planning for career......................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Operating business management functions need a lot of understanding and knowledge of
businesses. It is very essential for the manger of organization to have the knowledge of retailer
market sector that impact on business activities (Basole and et.al., 2015). Tesco is a British
international grocery supplier industry that build its headquarters in UK. They settled their
business functions in retail sector. In this report present discussion about the role of social media
in the growth of financial business of organizations. It also defines the career planning that might
be effect by external and internal factors.
QUESTION 3
Role of social media in business growth
Social media play an effective role for increasing business functions and activities in
marketplace. It is a necessary part of business marketing strategies, social media is the best
platform to connect with consumers, raise awareness about the brand and help in increasing sales
and leads. It is the most effective marketing method used by organizations to increase its
business growth and success (Jin, Liu and Austin, 2014). Many industries apply this technique in
their business just to promote its products and services. Through marketing social media support
company and helps in raising its productivity and sales.
Teso need to expand their business in retail marketplace, where they want to used social
media platform for increasing its business growth and profitability more than its competitors.
Organization provide its grocery products and services to customers within using good quality
materials. They need to build their good image in retail business market area by using marketing
techniques. This technique will help Teco to give the information about its goods to people and
garb their attentions towards its business service or facilities.
Thus, in the present generation every people used social media function on mobile, public
use online shopping sites to save their time and buy good collection of clothes according to their
needs and requirements. Therefore, Tesco also want to take the advantage of marketing and
online shopping website for expand their business more than the other organizations. Through
social media sector company can get the knowledge of external factors that impact on its
operation management functions and decision making process.
Advantage of social media for business performance
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1. Increase brand awareness: Social media sector help Tesco to reach its targeted or new
customers in economy. People only need to connect with those companies who have their
sites on social media platform (Paniagua and Sapena, 2014). Instagram, Facebook, twitter
etc. are the tools of products marketing function. By using these tool company can
increase their brand awareness among the society. It will increase its productivity and
business growth. Social media is the most profitable and stress free digital selling
platform that increase firm visibility. By following this function company can raise their
brand recognition.
2. Cost effective: Social media is the most cost effective style. Through advertising activity
Tesco can create their account in this platform. Cost effective help to attain a high
investment and return or hold big budget for other business and marketing payments.
Company need to invest low cost and gain ultimate profit in their business by using social
media it is very beneficial for them.
3. Engage with customers: Social media is the most effective way for company to engage
with their consumers. Marketing is the best source to attract potential customers and
make new connection with the others. Tesco need to increase their business in retail
market and raise the higher position as better than its competitors. The best thing of social
platform is that they can easily make connection with between the organization and
people. Through this process users can take any information about the firm products and
services, which can make them closer and build a relationship among them by selling
goods.
4. Improve brand loyalty: Tesco have social media presence, that make easier for their
consumer to connect or find them and get the knowledge about its facilities of goods. By
using social media firm can connect with them that is more likely to upsurge consumer
loyalty and retention. The main goal of company is to developed a trust-able and loyal
clients on the bases of new technologies. They need to satisfied people by provide good
grocery products in low affordable prices which make brand loyalty.
5. Increase website traffic: The another benefit of social media is website traffic. Tesco
apply this function in its business to increase profitability and productivity, through this
tool they can share their goods facilities and detail that attract people towards them. The
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more they share information about products will generate more traffic and increase
conversion opportunity.
6. Marketplace awareness: Social media find the wants and needs of customers. Tesco can
communicate with people through this function. They can get all the market information
such as people preferences and competitive in international marketplace. Thus, by
observing the activity of other organizations Tesco get aware and make their different
plans and strategies of marketing. Using new techniques they can attract customers and
make their interest more towards their goods. Market research is the best way to know
about the competitive environment in business world.
Impact of new technology on Tesco business growth
Tesco need to used new technologies to run their business perfectly and make it
successful better than its business competitors. It will increase its products quality and brand
image in economy which garb the interest and attention of clients. Company use Artificial
Intelligence technology that impact on its business growth. It helps to develop strong relationship
between the Tesco and its clients (Makridakis, 2017). Thus, by using this technique firm can
improve personalized shopping experiences, interact with consumer automatically or create their
creative art web page. This process can expand their business in global marketplace.
QUESTION 4
Planning for career
Tesco is one of the biggest famous industry in the world. It provides good quality goods
and services to consumer according to their needs and demands. They can run this process by the
support or contribution of Store Managers. Manger play their role in operating each and every
management functions in supermarkets or grocery shop's. They inspire employees to give a good
shopping experience to customers when they are visiting in their shops. Their role is to motivate
team to present complex projects. They have the biggest responsibility of their job position
include: training, recruiting, maintaining staff members. They help firm in making new strategies
or plans to beat its business competitors in marketplace. Manger is responsible in work of whole
store functions. They give direction to every worker working in the store.
External and internal factors impact on manager
Digital marketing is the external factor that affect store manager career. Through social
media platform manager get the knowledge of people preference, the latest trends and customers
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needs and demands in products quality (Bryson, 2017). They can connect with them by using
Facebook or other social media tools. Digital marketing is the best way to promote business
function and communicate with people.
On the other side Progression prospects is the internal factor that might be affect store
manager position. It helps in making plans for future, manger need to progress in their profession
they want to be the senior manager of the Tesco company. So for that they make some plans
according to it and follow this at every stage of job role. It will be increase their salary scale
more than others. In this process manger collect clients positive feedback because they give them
good services in store. It impacts on store manager job position.
HR department role in store manager job
Human resource department play their role in Tesco by hiring, benefits and firing
employees (Halliday and Shaffer, eds., 2015). They have all the knowledge of law policies and
rules made by the government for employee as well as worker's. HR management give job safety
to its people who are working in the organizations. The role of this department in manager career
is paying salary and safety in work areas. They give salaries to each people according to their job
positions in company. They need to focused on manger or other people safety and health stage.
HR department is responsible for every worker's safety in company, they need to give direction
and safety training to all of them. They need to build strong relationship with the manger to get
all the information about daily activity and income margin of store. Both are connected with each
other for the purpose of achieving Tesco business goals and objective.
Role of legal department
Legal department refer to the law govern by the government. Store manager need to have
all the knowledge and understanding about employee policies and rule which might be impact on
business performance as well as their growth. Manager operate their daily task or work
according to the legal structure of Tesco. They need to manage all the functions by following
government rules and regulations. This will help company in to run its trading process smoothly
and perfectly. Manager also can developed their career by legal activity.
CONCLUSION
In this report it has been concluded that business understanding is very important to run
each and every function of organization perfectly. In the present study will define the role and
importance of social media in business growth and profitability. Further more it also explains the
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impact of new technologies in company success. It will conclude the external and internal
elements on manger post and the role of legal and HR department in it.
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REFERENCES
Book and Journals
Basole, R.C and et.al., 2015. Understanding business ecosystem dynamics: A data-driven
approach. ACM Transactions on Management Information Systems (TMIS). 6(2). p.6.
Bryson, J., 2017. Effective library and information centre management. Routledge.
Halliday, T.C. and Shaffer, G. eds., 2015. Transnational legal orders. Cambridge University
Press.
Huang, Q. and Gamble, J., 2015. Social expectations, gender and job satisfaction: Front‐line
employees in C hina's retail sector. Human Resource Management Journal. 25(3).
pp.331-347.
Jin, Y., Liu, B.F. and Austin, L.L., 2014. Examining the role of social media in effective crisis
management: The effects of crisis origin, information form, and source on publics’
crisis responses. Communication research. 41(1). pp.74-94.
Makridakis, S., 2017. The forthcoming Artificial Intelligence (AI) revolution: Its impact on
society and firms. Futures. 90. pp.46-60.
Paniagua, J. and Sapena, J., 2014. Business performance and social media: Love or
hate?. Business horizons. 57(6). pp.719-728.
Rayna, T. and Striukova, L., 2014. The impact of 3D printing technologies on business model
innovation. In Digital enterprise design & management (pp. 119-132). Springer, Cham.
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