Evaluating Social Media's Impact on Tesco: A Case Study Analysis

This report examines the impact of social media on Tesco, focusing on its influence on organizational performance and customer engagement. The study begins with an overview of the research aims and objectives, which include evaluating the positive impacts of social media on business performance and identifying associated negative impacts. The report uses the CRAAP test to assess the reliability of sources, including articles from the BBC and academic journals. The main arguments presented support the idea that social media enhances connectivity and communication, thereby improving productivity. However, the report also acknowledges potential negative impacts, such as the unintentional disclosure of confidential information. The analysis considers perspectives from various sources, including Hjorth & Hinton (2019), Blevins & Ragozzino (2019), and Jen Gordon (2018), to provide a comprehensive understanding of the topic.

Chosen Topic:
Impact of social media on
progress of an organisation.
A case study on TESCO.

Aim and objective for chosen topic
Aim of research
Aim of current essay and research is, “To evaluate about the
impact of social media on progress of an organisation.” A case study
on TESCO.
Objective of research
•To evaluate the positive impact of social media on performance of an
organisation.

Rationale for topic
The main reason for selecting current research topic as the use of
social method is increasing by all organisation to have better
communication and marketing strategy. But it is a controversial topic
that whether the use of social media lead only positive impact on
performance of organisation or any negative impact is also associated
with use of social media.

Three key sources
To evaluate the positive impact of social media on performance of
an organisation
As per the opinion of Hitesh Bhasin, 2018, many positive
impact are lead by social media on organisation that consist of
Enhance the Connectivity with customers, Ensures better
Engagement and lead to more effective and continuous
communication with consumers that ensures better productivity and
performance of an organisation.

Continue….
To identify the negative impacts and issues associated with use of
social media by Tesco organisation
As per the opinion of Jessica Bown, 2020, many negative
impacts are also lead by social media on an organisation like Tesco
that consists of Unintentional Disclosure of Confidential Information
that can hamper and negatively influence reputation of an
organisation.

Source evaluation through CRAAP test
Use of CRAAP test evaluation bacilli provides a set criteria that can
be applied to websites, articles, and other information sources to
evaluate and determine that the information collected is reliable or
not. The use of article written by Jessica Bown and taken from <
https://www.bbc.com/news/business-48871456 > online website is
accurate as per CRAAP test as it fulfil all criteria which are discussed
as below:

Position statement
This essay would argue that social media is having an positive impact
on performance of an organisation as it enhance Connectivity level with
customers and also ensures better Engagement and effective continuous
communication with consumers that ensures better productivity and
performance of an organisation.

Main arguments
Main arguments supporting opinion of positive impact of social
media
As per the opinion of Hjorth, L. and Hinton, S., 2019, social media is
having a positive impact on business performance as lead to better
connection and communication with customers that enhance
productivity and performance of organisation.

Continue….
Main arguments that are against the opinion of positive impact of
social media
According to the view point of Jen Gordon, 2018, Social media not
only lead to positive impact on performance of organisation but also
lead to some negative impact that consist of unintentional leakage and
hacking of crucial and personal information.

 Hjorth, L. and Hinton, S., 2019. Understanding social media.
SAGE Publications Limited.
 Blevins, D. P. and Ragozzino, R., 2019. On social media and
the formation of organizational reputation: How social media
are increasing cohesion between organizational reputation and
traditional media for stakeholders. Academy of Management
Review. 44(1). pp.219-222.
REFERENCES

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