Tesco Marketing: Analyzing Social Media Impact on Consumer Behavior

This report provides a quantitative analysis of how social media affects consumer behavior for Tesco. The study examines various aspects, including the positive impact of social media, its role in future generations, its contribution to market growth, its effectiveness in attracting new consumers, and its influence on Tesco's reputation. The findings, derived from a survey of participants, indicate that social media significantly enhances brand reputation, facilitates informed product choices, and fosters stronger consumer relationships. The report recommends that Tesco leverages social media for improved consumer engagement and to stay attuned to evolving consumer needs. The data suggests that social media serves as a valuable platform for understanding consumer behavior and implementing necessary changes to products and services. Desklib offers similar solved assignments and past papers for students.

CONSUMER
BEHAVIOR
Does social media affect consumer
choices under company TESCO

TASK 4

4.1 QUANTITATIVE DATA
ANALYSIS AND FINDINGS

Q 1: HOW FAR THE SOCIAL MEDIA
CAN BRING POSITIVE IMPACT TO
THE CONSUMER BEHAVIOR?
Options Participants Respondents Percentage
Strongly agree 20 15 75%
Agree 20 2 10%
Neutral 20 1 5%
Disagree 20 1 5%
Strongly Disagree 20 1 5%
Strongly
agree
Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
20 20 20 20 20
15
2 1 1 175% 10% 5% 5% 5%
Participants
Respondents
Percentage

Q 2: CAN THE SOCIAL MEDIA WILL
ABLE TO PLAY A GREAT ROLE IN
FUTURE GENERATION FOR TESCO?
Options Participants Respondents Percentage
Yes 20 17 85%
Maybe 20 2 10%
No 20 1 5%
Yes Maybe No
0
5
10
15
20
25
20
17
2 185% 10% 5%
Participants
Respondents
Percentage

CAN THE USE OF SOCIAL MEDIA
HELP IN GROWTH OF THE MARKET
FOR TESCO?
Options Participants Respondents Percentage
Yes 20 19 95%
Maybe 20 1 5%
No 20 0 0%
Yes Maybe No
0
5
10
15
20
25
20 20 20
19
1 0
95% 5% 0%
Participants
Respondents
Percentage

Q 4: HOW FAR TESCO CAN USE
SOCIAL MEDIA TO ATTRACT MORE
NEW CONSUMERS?
Options Participants Respondents Percentage
Strongly agree 20 10 50%
Agree 20 5 25%
Neutral 20 2 10%
Disagree 20 2 10%
Strongly Disagree 20 1 5%
Strongly
agree
Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
20 20 20 20 20
10
5
2 2 150% 25% 10% 10% 5%
Participants
Respondents
Percentage

Q 5: HOW FAR CAN SOCIAL MEDIA CAN
ABLE TO BRING POSITIVE REPUTATION TO
THE COMPANY TESCO?
Options Participants Respondents Percentage
In huge extent 20 16 80%
In medium extent 20 2 10%
In very small extent 20 2 10%
In huge extent In medium extent In very small extent
0
5
10
15
20
25
20 20 20
16
2 2
80% 10% 10%
Participants
Respondents
Percentage

THE CONSUMER IN SOCIAL MEDIA WILL
ABLE TO AFFECT THE REPUTATION OF
COMPANY TESCO?
Options Participants Respondents Percentage
Yes 20 11 55%
Maybe 20 7 35%
No 20 2 10%
Yes Maybe No
0
5
10
15
20
25
20 20 20
11
7
2
55% 35% 10%
Participants
Respondents
Percentage

Q 7: HOW FAR TESCO CAN ABLE TO GAIN STRONG
RELATIONSHIP WITH CONSUMER USING SOCIAL MEDIA?
Options Participants Respondents Percentage
In satisfactory level 20 17 85%
Neutral 20 2 10%
In non satisfactory
level
20 1 5%
In satisfactory level Neutral In non satisfactory
level
0
5
10
15
20
25
20 20 20
17
2 185% 10% 5%
Participants
Respondents
Percentage

Q 8: CAN USE OF SOCIAL MEDIA WILL ABLE TO BRING
MORE AWARENESS OF THE SERVICES AND PRODUCTS OF
TESCO TO THE CONSUMERS?
Options Participants Respondents Percentage
Yes 20 18 90%
Maybe 20 1 5%
No 20 1 5%
Yes Maybe No
0
5
10
15
20
25
20 20 20
18
1 190% 5% 5%
Participants
Respondents
Percentage

Q 9: CAN SOCIAL MEDIA WILL ABLE TO
ACT AS A PERFECT PLATFORM TO CHECK
THE BEHAVIOR OF THE CONSUMER
AGAINST THE COMPANY TESCO?
Options Participants Respondents Percentage
Yes 20 19 95%
Maybe 20 0 0%
No 20 1 5%
Yes Maybe No
0
5
10
15
20
25
20 20 20
19
0 195% 0% 5%
Participants
Respondents
Percentage