Research Project: Tesco's Growth via Social Media Tools

This research project evaluates the appropriateness of social media tools in creating growth opportunities for organizations, using Tesco Plc as a case study. The introduction provides an overview of the research, emphasizing the importance of social media in the modern digital era for connecting with customers and driving sales. The project aims to analyze the benefits of social media, identify opportunities for Tesco, and determine the specific social media tools used to enhance profitability and sales. A comprehensive literature review explores the benefits of social media, including its ability to transcend geographical boundaries, drive sales, and adapt to current global trends. The project also investigates the opportunities available for Tesco, such as expanding its online operations and increasing its market share in the grocery and general merchandise sectors. The research employs a detailed methodology, including research design, data collection methods, and ethical considerations, to provide a thorough analysis of social media's impact on Tesco's growth and profitability. The project concludes with a time scale and references, offering a complete overview of the research process.

RESEARCH
PROJECT
(To evaluate the appropriateness of social media tools in
creation of growth opportunities for organisations in terms of
sales and profitability. A case study on Tesco Plc. )

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
Overview of the Research .....................................................................................................1
Significance of the Research .................................................................................................2
Research Aim ........................................................................................................................2
Research Questions ...............................................................................................................3
LITERATURE REVIEW ..............................................................................................................4
The major benefits of social media tools in modern business era. ........................................4
The opportunities which are available for Tesco in the market place. .................................5
RESEARCH METHODOLOGY ....................................................................................................7
Type of Investigation..............................................................................................................7
Research Design ....................................................................................................................7
Research Approach ................................................................................................................7
Data Collection Methods........................................................................................................8
Ethical Consideration ............................................................................................................8
TIME SCALE .................................................................................................................................9
REFERENCES .............................................................................................................................11

TITLE:
To evaluate the appropriateness of social media tools in creation of growth opportunities
for organisations in terms of sales and profitability. A case study on Tesco Plc.
INTRODUCTION
Overview of the Research
In the modern world people are very much concern on adopting digitalisations as to
making their living more effective and comfortable. Now a day's social media is considered as
the most essential tool which helps in implementing effective connection among people at wide
range. In the modern era the the major focused area of firm is to attaining higher growth and
success through providing effective products and services at market place. It is also essential for
an organisation to implement various tools as to gaining attention of buyers towards the firm or
its offered products and services at market place (Benitez-Amado and Walczuch, 2012).
Customers are considered to be the major element of market on which the whole activities of
firm are based on the satisfaction of the people. Social media tools are effective in creating
awareness among people about the goods and services of firm at market area. Social media is the
most entertaining tools which is significantly used by people of various age group as their
entertainment sources. This also create value in establishing effective connection among people
and organisation which are focused on providing beneficial products and services of people at
market area. Tesco Plc is the selected organisation for this particular research work, it is the
famous American retailer company. The company is widely concern on fulfilling the basic
desires of people at market place through offering them easy and effective services. The essential
purpose of firm is to gaining attention of people towards the firm or its offered products and
services in respect to generating high range of growth and profitability.
Background of the Research
Social media and other digital technologies allows business firm to connect,
communicate and collaborate with other people and this also create value in establishing global
relationship with people at large area in respect to enhancing organisational performance and
productivity (Chen and Tsou, 2012). Tesco Plc British multinational retailer company, it mainly
deals in grocery, general merchandise retailer. It is a public limited company which is
headquartered is in England, United Kingdom. Tesco.com is an electronic commerce website
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which is operated by Tesco since 1994. The major focused area of Tesco is to providing high
quality products and services to their potential buyers in respect to satisfying their needs and
wants at market place. In the modern business era people are very much concern about fashion
and having appropriate knowledge about the products and services of various industries. Brand is
consist to be the essential element which has a huge influence on the choice and preference of
buyers. As a large business enterprises it is effective for Tesco to maintain their brand image in
the mind set of customers in order to attaining competitive edge at market place.
Significance of the Research
The present research project is based on the importance of social media tool and it’s
influence on developing organisational performance. Social media is considered as the most
effective tool which is widely used by each small and large business organisations as to gaining
attention of large number of buyers through promoting their brand and products at market place.
In the modern business era youth is very much concerned about their fashion and dressing as
people wants to be presentable in front of public and makes them outstanding within the
population (Fawcett and et. al., 2011). Different people have different choice and preference so
it is the prior responsibility of an organization to analyze in needs and wants of people in order to
satisfy them by providing appropriate products and services. Purpose of conducting research
project is to overcoming the issues of previous research which is related with the similar area of
study and effective research project have allotted to enhancing their skills and utilizing them in
an appropriate manner as to drawing a valid outcome.
Research Aim
This is a basic part of research since whole working is done based on same. This part of
research helps the researcher in conducting the research activities in well planned and
appropriate manner. It gives rules to the scientist so he can without much of a stretch do work of
research by following a correct way and accomplish achievement in investigating critical things
in connection to think about. The major aim of research is “To evaluate the appropriateness of
social media tools in creation of growth opportunities for organisations in terms of sales and
profitability”. A case study on Tesco .
Research Objectives
This area of research is interlinked with look into points as it helps in building up the
whole task right way as to coming to at conclusive outcome and result. Research targets are dealt
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with as imperative and fundamental parts of concentrate as it helps specialist in creating
proposals or suggestions on the grounds of data that have been gathered from their exploration
exercises. Some essential objectives of the research are described as below:
 To analyse the major benefits of social media tools in modern business era.
 To determine the opportunities which are available for Tesco in the market place.
 To identify various tools of social media which are used by Tesco as to developing their
profitability and sales.
Research Questions
This is also an another essential part of research work which is significantly based on
objectives of the research. This is additionally an another segment of research on which the piece
of writing survey is based (Ifinedo, 2011). As these inquiries are compelling in amassing fitting
data about the predetermined region of study and give a noteworthy method to coming to at
definite outcome and result. This part is active in conducting the section of literature review
through the implementation of research questions which are connected with the objectives in
which the research issues is explained. Some essential questions of research are described as
below:
 What are the major benefits of social media tools in modern business era?
 What are the opportunities which are available for Tesco in the market place?
 What are the essential tools of social media which are used by Tesco as to developing
their profitability and sales?
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LITERATURE REVIEW
This is likewise a successful piece of research project which comes after the segment of
presentation. This area of research depends on look into questions that are made in the piece of
presentation. Literary works audit helps in directing a top to bottom research through breaking
down the assessment of different composes and creators. In this information must be assembled
through optional sources, for example, books, diaries and online locales. Writing audit can be
considered as a standout amongst the most imperative part of an examination and is worried
about helping the specialist and helping him to accomplish the coveted business destinations and
in the meantime meeting the last targets in the wet huge way conceivable. This part helps the
researcher in conducting an in-depth research project through analysing the opinion of various
authors and writers in effective manner. This is a standout amongst the most famous areas of
research function as it gives top to bottom data and learning about destinations of examination.
Writing survey is that piece of research that comprises of data gathered by means of auxiliary
sources like books, diaries, sites or web, and so forth.
The major benefits of social media tools in modern business era.
As per the views expressed by Igor Ovsyannykov, 2018, in this modern era competition
is so high at market place and organisations are widely concern on implementing innovative
tools and technologies as to developing their performance and productivity at market place.
Social media is the key element of business growth as it is the best tools which helps the firm in
gaining attention of buyers towards the firm or its products as to making effective purchase.
There are major kind of benefits which the social media mainly provides and they are mainly
described below: No Geographical Boundaries: Social media can mainly not be limited within
geographical boundaries and from reaching people, prospects and the customers as per
the globe. Person who has online presence can be easily targetted. Larger Sales, Fatter Profits: Focusing on clients from everywhere throughout the world
expands deals and makes it more probable that the more eager deals targets will be met.
Administration arranged organizations can particularly exploit the almost cost free
condition of web-based social networking that can give a worldwide nearness.
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 Current Global Trends: Most likely,all the competitors that TESCO has will already have
the presence or the plan to have incorporating the social media marketing strategies
within the business. There are high level of competitors which are not mainly applying
the strategy of social media, this is mainly likely for the competitors which will start it
very soon.
 Marketing Budget: if there is a new business which is being started in the form of coffee
shop, laundry, moving company, regardless of the company. Online marketing team of
TESCO are much more less expensive in which print media can typically incorporate the
display advertising within the local newspapers. Another major kind of advantage of the
online campaigns which has over the print media which has the time sensitivity where
advertisement purchased within newspapers along with magazines which has the limited
effect on exposure tenure. Online advertisements are much more effective in nature and
they are ease to reach to the customers as long as the business will be with them along
with lasting days from days to years or decades.
The opportunities which are available for Tesco in the market place.
As per the opinion of Andres Chehtman, 2017, in today's competitive business era the
major purpose of each business enterprises is to attaining sustainable growth at market place
through satisfying the needs and wants of people. Social media tools are considered as the most
effective element of digital world s it is widely applied method of each business enterprises as to
creating various opportunities for the firm. Tesco Plc is a large retailer company which is widely
concern on applying social media tools as to creating various opportunities for business or its
growth. There are various opportunities for Tesco that are available at market place in which
some are described as under:
Tesco to Expand Online Operation: IN the modern market people are very much aware about
the online services and and widely concern on taking benefits of companies services through
online sites which create value for firm as well as customers as to making effective transaction.
Tesco is mainly planning for expansion of its online general and grocery market as to developing
its business opportunities at market place.
Increasing general and Grocery market share: Tesco Plc is famous for its general and grocery
merchandising and company is focused on developing its market share through offering variety
of products and services at market place. The sale of firm by rose by 1.3 percent in the three
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months. The market share of Tesco grew from 28.1 percent to 28.2 percent which high as
compared to its rivals. Company is widely concern on applying social media tools as to
promoting their online retail store in respect to capturing a wide area of market. With the help of
effective digital tools organisation can easily attaining a higher amount of profits and revenue
through increasing their sales at market place.
The essential tools of social media which are used by Tesco as to developing their profitability
and sales.
In the modern business era the major motive of each business enterprises is to attaining
high growth through sustaining people for long run of business activities. Social media is
significant tools which is simple and effective in nature and plays vast role in developing
organisational sales through gaining attention of people towards the firm or its offered products
and services (Inauen and Schenker-Wicki, 2011). There are various tool of social media which
are widely used by Tesco as to enhancing the profitability of firm in which some are described as
under:
Management Information System: This is the most effective tool which is consistently used by
each small as well as large business enterprises as to managing their data and information inn
appropriate manner. This helps the firm in maintaining the appropriate flow of information
within the work place which helps the higher authority and employees in making effective
transaction.
Facebook: This consist to be the major aspect of social media which is consistently applied by
people form different age group. It is also described as the most effective source of entertainment
which is used by people as to making connection with others who are living far from them. This
source helps in making good relation ship through online chatting processes. Tesco is focused on
applying Facebook as its major tools in respect to gaining attention of buyers form different age
group through providing proper details about the products and services of firm.
Website: Tesco deals online through its Website Tesco.com which provides detail of each
product in detailed manner and helps the firm in attaining growth through grabbing more
customers with organisational operations. This helps the firm in capturing a wide area through
fulfilling the needs of people through delivering products on desired period of time.
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RESEARCH METHODOLOGY
This can be considered as the most fundamental piece of research as it helps in rendering a
critical bearing for the researcher to moving forward towards right course so as to finishing of
entire work in limited period of time. This piece of research has different application which is
particularly critical for leading research exercises in all around arranged way. The application is
solid for producing legitimate result and conclusion for inquire about work (Lin and Lu, 2011).
Specialist assumes tremendous part in choosing suitable apparatuses and strategies which helps
giving right way to the exploration work, so entire exercises should be possible in very much
organized way.
Type of Investigation
It is the most fundamental duty of researcher to assess the kind of research since it is more
powerful in advancing towards right way. A research can be aggregated as Qualitative or
quantitative in nature. Quantitative research depends on amount of information and on the
opposite side qualitative research information depends on nature of information which is
assembled by researcher from different sources. The present depends on qualitative strategy as it
is more reasonable for assessing the accumulated information and data with the assistance of
appropriate devices and procedures.
Research Design
This can be considered as the blue print of research and aides giving noteworthy way to
researcher to do the entire work right way. This area of research is ordered among different
segments such as descriptive, exploratory and experimental research design. In this area
investigator has best impact in choosing right plan for consummation of work (Makkonen and et.
al., 2014). The complete the present research work right way researcher embrace graphic
research outline in light of the fact that the entire work depends on qualitative nature and
especially successful in social occasion legitimate and exact information and data for the project.
In the present research project descriptive research design has to be taken into appropriate action
as it is effective in analysing the data with various facts and figures.
Research Approach
This can be estimated as the fundamental element of research procedure and this segment of
research is arranged among two distinct components, for example, inductive and deductive
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approach. On account of inductive approach inquire about work can be advancing through
watching existing statistical data points which are amassed by researcher. On the opposite side
deductive approach is rely upon new speculations which depend on making theory. For this
situation results are settled by watching accessible statistical data points. In this momentum
investigate inductive research approach must be made into appropriate move as the entire
research work depends on subjective means (Mills and Smith, 2011).
Data Collection Methods
This area of research depicted as the most pivotal piece of the research approach. It is the
real duty of investigator is to gather data and information from essential or optional sources. In
this piece of research project researcher is having the decision to collect information and data
from both the sources according to their own reasonableness. In this flow investigate report both
essential and optional technique must be utilized by specialist. The piece of writing audit must be
done through auxiliary assets and based on essential strategy poll must be set up by analyst.
Primary source is effective in conducting survey as to accumulating real data for the purpose of
completion of research work in effective manner (Prajogo and Olhager, 2012). On the other side
secondary source is effective in conducting the part of literature review in effective manner
through analysing the opinion of various authors and writers.
Ethical Consideration
This can be considered as the most fundamental piece of research work, which helps in
settling the issues and issues which are, emerges at the season of directing examination venture
that are connected with some particular theme. Scientist should be cantered around overseeing
time for all examination exercises so work should be possible in very much arranged and
methodical way. Time and cash is the significant issue which is predominantly looked by
specialist at the season of leading examination exercises in legitimate activity. The given time for
explore work isn't proper, such a significant number of successful segments are not ready to
quantify in less time length, so analyst need to oversee time for every movement with the goal
that result can be accomplished in proficient and effective way. Analyst needs to keep up
appropriate stream of cash and capital so as to playing out all exploration exercises in huge way.
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TIME SCALE
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