This report provides an in-depth analysis of digital marketing strategies, with a specific focus on Tesco PLC. It begins by defining key marketing concepts, including the marketing mix and communication mix, and then delves into the importance of digital and social media marketing. The report explores the effectiveness of digital marketing, highlighting its growth potential and high conversion rates. It also offers examples of effective social media content, along with justifications and screenshots of successful marketing campaigns. The conclusion emphasizes the vital role of digital marketing in enhancing corporate productivity, offering cost-effective promotional alternatives and wider reach, and provides references to relevant sources.
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