Impact of Social Media Content on Tesco Plc Communication Strategy

This report reviews Tesco Plc's social media content strategy, focusing on the contribution of live videos, articles, and blog posts to its overall communication efforts. It highlights how Tesco utilized these tools to manage its brand image following the Horse Meat scandal, build trust with customers, engage with a younger audience, and promote products. The analysis emphasizes the role of live videos in reaching new audiences and fostering customer engagement, while blog posts and articles contribute to establishing brand expertise, creating value for customers, and boosting search engine optimization. The report concludes that social media content is a vital communication strategy for Tesco, enabling them to connect with a broad audience and build strong customer relationships.