This report provides a comprehensive strategic management plan for Tesco Plc, beginning with an analysis of macro environmental factors using PESTLE and STEEPLE frameworks, which covers political, economic, social, technological, environmental, ethical, and legal aspects impacting Tesco's operations. The internal environment is evaluated through SWOT and VRIO models to identify strengths, weaknesses, opportunities, threats, and sustainable competitive advantages. Porter's Five Forces model assesses the competitive landscape of the retail industry, highlighting the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry. The strategic management plan is structured using the SOSTAC model, encompassing situational analysis, SMART objectives, strategies including STP analysis and value proposition, tactics using the 4Ps marketing mix, actions for implementation, and monitoring and control mechanisms through key performance indicators to enhance Tesco's digital customer base and overall business performance. Desklib offers similar solved assignments and past papers for students.