An Evaluation of Business Trends for Tesco: A Strategic Analysis

This report examines the business trends adopted by Tesco to enhance its operations and maintain a competitive edge. The report begins by outlining key trends, including sustainable and resilient operations, the balance between human and artificial intelligence, the adoption of agile organizational structures, the implementation of e-commerce strategies, and the increased use of social media platforms. Each trend is analyzed to understand its impact on Tesco's strategic planning and overall business model. The report highlights how Tesco aims to meet customer expectations and adapt to the evolving market landscape. It emphasizes the importance of these trends for future growth and expansion, concluding with a summary of the key findings and their implications for the company's success. The report also includes references to relevant academic sources supporting the analysis.

Management

Table of content
• Introduction
• Top five business trends
• Conclusion
• References

INTRODUCTION
•Management of every business aims to have general changes in
their operations so that they can meet the current trends of the
market.
•It involves a strategic planning and decision making in context to
shift in values, attitudes, economic landscape and technologies (Reis
and et.al., 2021).

Top five business trends
• Business Trends are important for Tesco so that they can match the
Expectations of the society and customers with the help of their
products and services by implementing new events, new tools and
technologies. .
• Sustainable and resilient operations: Tesco focus on reduction and
elimination of environmental cost during their operations which is
the most important factor of forward thinking. This will help them in
making their business more sustainable for longer time period which
is positive aspect of this business trend (de Jong and et.al., 2021).

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•Maintain balance between intelligent robots and human workers: Nowadays
every organisation adopts technical changes such as Artificial Intelligence and use
robots for various day to day operations.
•These technologies are handled by human beings but organisation have to
maintain a balance between the usage of technology and number of recruitments
for the operations.
•Tesco aims and plans strategically that what roles and operations have to be
carried out with the help of human Intelligence and what roles are carried with the
help of intelligent machines.

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• More Agile and flatter organisations: Organisations need to change
their rigid and strict hierarchical structure for their operations. Due to
the large structure and larger number of departments, Tesco also
follows hierarchical structure for the flow of responsibilities and
authorities.
• Tesco is planning to change their organisational structure because
long hierarchy can results delay in operations.

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• Adopting E-Commerce strategy: After the covid-19 pandemic the it
has seen that behaviour of customers are changed completely towards
shopping. Most of the customers prefer online shopping rather than shop
traditionally from the market because it save lot of time.
• Tesco is also planning to adopt e commerce strategies that will help them
in engaging customers in large number (Aguero and Khodaei, 2018).

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• Increased use of social media: Initially Tesco uses various traditional
and offline methods of marketing which results in huge cost and takes
lot of time in attracting people.
• But gradually Tesco adopting various social media platforms for
marketing purposes which is highly economical and beneficial for them.
• Tesco is using various platforms like Instagram, Facebook, Twitter and
YouTube for promoting their products in effective and fast manner.

CONCLUSION
•From the above report it can be concluded that adopting business trends help organisations in
increasing their profitability. Businesses should regularly change and alter their operations so that they
can match the current market trends. It is necessary to adopt policies and procedures which are highly
economical and easily adoptable by the organisation in order to satisfy the demands of society. This
report includes five business trends which are adopted by organisation so that they can grow and
expand their business in future.

References
• Aguero, J.R. and Khodaei, A., 2018. Grid modernization, DER integration & utility business
models-trends & challenges. IEEE Power and Energy Magazine, 16(2), pp.112-121.
• de Jong and et.al., 2021. Key trends in business-to-business services marketing strategies:
Developing a practice-based research agenda. Industrial Marketing Management, 93, pp.1-9.
• Di Vaio and et.al., 2021. Understanding knowledge hiding in business organizations: a bibliometric
analysis of research trends, 1988–2020. Journal of Business Research, 134, pp.560-573.

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