This presentation provides an analysis of Tesco's business environment using the PEST (Political, Economic, Social, and Technological) framework to assess the macro environment and Porter's Five Forces model to evaluate the micro environment. The PEST analysis covers factors such as tax rates, terrorist attacks, inflation, recession, COVID-19, public perception, market needs, technological advancements, online shopping trends, and social media influence. The Porter's Five Forces analysis examines the power of suppliers, competitive rivalry, and other key elements affecting Tesco's competitive advantage. The presentation concludes that both PEST and Porter's Five Forces models are crucial for Tesco to monitor its environment, develop growth strategies, and maintain a competitive edge. Desklib provides access to similar solved assignments and study tools for students.
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