Global Strategy Development and Implementation: A Tesco Case Study

This report provides an analysis of Tesco's global strategy development and implementation, focusing on its potential expansion into Congo Kinshasa. It examines the reasons for internationalization, including improving market share, efficiency, and strategic resource acquisition. The report utilizes Porter's Diamond to assess Tesco's competitive advantages, such as its strong financial foundation and market diversity. It also explores various strategies like transitional, multi-domestic, global, and international approaches, along with different modes of entry and potential managerial and organizational issues. The report aims to provide solutions for addressing these issues and concludes with a summary of the key findings and recommendations. Desklib provides similar solved assignments and past papers for students.

Global Strategy
Development and
Implementation

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Overview of the company......................................................................................................3
Reason for Internationalisation:.............................................................................................3
Porters Diamond:...................................................................................................................4
Explain the strategies that are below mentioned:...................................................................4
Conduct an Country environmental analysis and also determined from the analysis why the
country is attractive................................................................................................................5
Briefly explain the mode of entry..........................................................................................5
Explain different kind of problems and issues from managerial and organisational.............5
Explain the solution in order to address the issue..................................................................5
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................5
Books and Journal..................................................................................................................5

INTRODUCTION
Organizing subordinate operations across providing a variety is required to
accomplish a global strategy. It's a common belief that such cooperation should be handled at
the corporate level. The strategy formulation and implementation process assists leaders in
seeing the big picture and discovering new approaches for their organization to provide
optimum value in the future by working from a more strategic perspective while still meeting
today's expectations. This is the report that is going to focusing on the Tesco company in
order to implement global strategy development and implement them into the Congo
kinshasa. A part from does this report also going to focusing on the different kind of strategy
in order to implement different kind of strategies so that the company can effectively
implement the strategy into the another location.
MAIN BODY
Overview of the company
The TESCO organisation is founded by Jack Cohen in 1919 , in United Kingdom. The
company is operating at the multinational level in providing variety of the products and
services. Apart from this, the organisation is the third largest retail company in the world that
is measured by the grocery venues. Apart from this the organisation operating at Ring kind of
locations and the number of locations are 4,673 and number of employees that are working in
the company is 367,321.
Reason for Internationalisation:
There are different kind of reasons for the Tesco Company in order to engage in
foreign direct investment or into the process of internationalisation. The organisation wants to
improve their market share, efficiency and some strategic resources so that they can achieve
their goals and objectives and improve the brand image and create more customer base for
the organisation. Apart from this the organisation also wants to enhance their presence of
economies of the skill and also improve the presence of government policies.
Internationalisation process also supports the organisation to improve a general organisation
image and also improve the productive capacity in order to achieve their goals and objectives.
This is the reason the Tesco organisation wants to engage in foreign direct investment and
would like to bring their services in Congo Kinshasa.

Porters Diamond:
Tesco has a strong financial foundation, which has aided its expansion into overseas
markets such as Hungary, Ireland, and other countries. Tesco was able to purchase minor
retail stores including Catrtreaus in France, Savia SA in Poland, Kmart in the Czech
Republic, ABF in Ireland, and Lotus in Thailand owing to its banking department. Tesco has
also been able to more effectively develop collaborative alliances with worldwide companies
such as Samsung in South Korea and Sime Darby Behad in Malaysia, because to its financial
health. Tesco has earned a competitive edge via market diversity as a consequence of
effectively development abilities and approach as a consequence of becoming a worldwide
brand . Tesco has also prospered from the geographical target segment because it is the kind
of tool for collecting small scale chances in a variety of marketplaces, which are then
transformed into large-scale and successful commercial facilities around the world. Tesco has
been able to maintain its market monetary easing tactics in Europe and Asia and due to their
wide portfolio and mastery of acquisition and joint venture negotiation skills. Many
individuals appear to consume the majority of Tesco's items on a regular basis. As a result,
popularity and services in the UK, Ireland, as well as other regions has remained strong.
Tesco has steadily entered the business business segment in the United Kingdom, Europe,
and Asia as a global powerhouse known for the variety of brands and facilities it offers.
Tesco chose a joint venture method in Korea and Malaysia as parts of its internalisation
strategy to make sure that the product it sells are accessible in these countries. esco is well-
known for its collaborations with a number of start-ups and other important players in the
retail areas it has penetrated. The joint venture method has allowed Tesco to form long-term
and advantageous relationships that are crucial in controlling supply chain, distribution
channels, and market presence, even now in traditional fields, as part of its expansion
strategy.
Explain the strategies that are below mentioned:
Transitional:
Multi-domestic strategy:
Global and international strategy:

Conduct an Country environmental analysis and also determined from the analysis why the
country is attractive
Briefly explain the mode of entry
Explain different kind of problems and issues from managerial and organisational
Explain the solution in order to address the issue
CONCLUSION
REFERENCES
Books and Journal