Strategic Evaluation of Tesco: Vision, Mission, and Competitive Edge

This report provides a comprehensive strategic evaluation of Tesco, a British multinational merchandise and grocery retailer. It critically evaluates the value of a clear purpose, vision, mission, and objectives in setting the strategic direction of the organization. The report assesses Tesco's competitive advantage using VRIO analysis, examining the value, rareness, imitability, and organization of its resources. It analyzes the external environment of the business using PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. The report also applies Porter's Five Forces model to assess the competitive intensity of the industry and reviews the organization's overall strategy. The analysis aims to provide insights into Tesco's strategic positioning and potential for sustained success. Desklib offers similar solved assignments and past papers for students.

Strategy Evaluation

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically evaluate the value of clear Purpose, Vision, Mission and Objectives in setting the
strategic direction of organisations.........................................................................................1
Assess the competitive advantage of the company................................................................2
Analyse the external environment of the business.................................................................4
Apply the Porter’s Five Forces Model for the organisation...................................................6
Review the organisation’s strategy.........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategy is the combination of different task and activities that has been processed within
an organisation so as to advance the proficiency and productivity in balanced manner. The plan
is being used to make effectual planning about to develop and design long term sustainability as
with maintenance of certainty (A Rashid and et. al., 2020). The strategy evaluation is dependent
over the collection of required information so that strategic planning is induced in progressive
mode. It is a process that is used to determine working effectiveness that is used to achieve
organisational objective and sustained action as per requirement. The report below is based on
Tesco that is a British multinational organisation and dealt with merchandise and groceries. The
report below comprises of strategic plan with clear vision, mission, objective, purpose as for
strategic direction, competitive advantage, Pestle framework and assess of competitiveness.
MAIN BODY
Critically evaluate the value of clear Purpose, Vision, Mission and Objectives in setting the
strategic direction of organisations
The strategic direction provides a sustained pathway through which working possibility
and ability to perceived standardised outcome is attained in successful manner. The working
tendency and its acceptance are processed as per combination of strategic actions and tactics so
that productive working standards are perceived with adequateness.
The purpose of Tesco is to “Serving shoppers a little better every day”. In this business
assure to provide a better and effective working place to the customers as it assists to make a
better and quality working through which easier living standards is processed with effectiveness.
The customer choice and market offering both get controlled and managed as per advancement
of strong values under which suitable delivery is provided to the marketplace with perfection.
Tesco always believe to fulfil the market requirement and to satisfy them with offering of diverse
range of benefit in certain mode. In this employee at stores also play an essential role as they get
control the working tendency of others through which supportive change is introduced
systematically (Aleksandrova, Aleksandrov and Vasiliev, 2018). The customer experience and
its expectedness is required to fulfil under which working tendency and its possibility get
fulfilled as by serving effectual services so that customer base get stronger and wider
perpetually.
1

The vision statement of Tesco is to advance the higher values with this customer serve
better working and delivery on repetitive basis as with this loyal and trustworthy relation get
developed in sustained manner. The working operation and function used to enhance wider
commitment with this sustained course of working advance as per basis of customer satisfaction
and its enlargement.
The mission statement of Tesco is to define sustained under which adequate objective get
develop and design with this future competency and its capability is advanced in sustained
manner (Caliskan, Özen and Ozturkoglu, 2020). The accurate vision of the business is usually
dependent over future position with this combined form of statement is processed with
systemically. The management of Tesco assure to make a combined form of outcome with this
possibility to achieve standardised range of benefit is attained with regularity.
The Tesco get worked with the Objectives to maximise sales and profit credibility with
this profit ratio and its attentiveness get increases with regularity. The company assure to provide
the diverse range of product and services with affordable prices in this market reach and its
attentiveness advanced in repetitive manner. In addition, Tesco provide the services as both
online and offline mode and provide groceries, clothing and electronics goods get provided to the
numerous number of customers in timely constrained.
Assess the competitive advantage of the company
The competitive advantage assist the business to advance its working standards as per
strengthen its strength and working towards the weaken aspects so that working value and its
competency both get enhanced in repetitive manner. It provide clear evidence about the strategic
management as with this possibility to make advance benefits and long term sustainability is
perceived with regularity (Leischnig, Ivens and Kammerlander, 2017). The strategic decision
making assist the business to make sustained range of benefits as with this working competency
and its computability processed in beneficial manner. The sustainable competitive advantage is
attained to manage the sustained resources and its competency with this possible range of
benefits is achieved with perfection.
VRIO analysis: It is an analysis that is used to make collective range of benefits as with
concern to resource, Rareness of the resource, Imitation Risk, and Organizational Competence. It
is used to make resource based orientation under which detailed analysis is processed as by
building relative advantage in this verified range of benefit is processed in collective manner. It
2

is a strategic tool that facilitates the identification of a long term competitive advantage for the
Tesco as it assists the business to identify its core competency that is used to maintain clear
evaluation in between resources and competency.
Valuable Rare Imitable Organised
Yes No No No Competitive advantage
Yes Yes No No Customer base
Yes Yes Yes No Human resource
Yes Yes Yes Yes Financial stability
Yes Yes Yes Yes Sustainable competitive advantage
Valuable: It is a basis that is being used to make valuable range of benefits and advance
the working possibility in clear manner. In this competitive advantage is a basis that is valuable
for Tesco and with this wide range of benefits is altered in all possible manners. The working
tendency and its relatedness are completely dependent over the internal strength as with this
wider susceptibility is perceived with balanced mode (Rahimin and et. al., 2020). The customer
base is also being quite valuable for this Tesco assure to make productive range of benefit is
attained in clear manner. Moreover the human resource of Tesco is valuable and with this
management assures to achieve standardised outcome in relative manner. In addition the
financial basis of the business also be more attentive as with this management make assure about
to manage and control the asset and liability with this wider sustainability is attained in all
possible way.
Rare: It is a factor that is unique in Tesco and with this it is sustained for the business to
make possible range of benefits in definite manner. The customer base and the human resource
management is being rare as management provide accurate training and development to its
employee with this probability to attain wider acceptability is advanced in systematic manner
(Zhang, Yang and Shi, 2016). The sustainable competitive advantage is also be more wide for
the business as with this long term benefits and advancement is perceived with regularity.
Imitable: There are different sources that are being used within an organisation to
strengthen its working possibility in repetitive basis. These sources make advancement in the
working value and its attribute with this capability to make long term profit and attainment of
wider sales is processed with perfection. The human resource is imitable as management provide
3

wider facility to its employees so that they could have retained within the organisation fir longer
period of time. In addition financial basis is also being more attractive and with this ability to
make clear investment as per requirement is processed in successful mode.
Organised: It is a factor that is more organised as it assist the business to make productive
amount of changes within the working through which wider range and sustained acceptance is
developed in better manner (Hänninen, Mitronen and Kwan, 2019). The financial resource is
more organised and with this working tendency and its competency both get surpassed in
balanced way. The resource assists to make productive changes under which relative investment
is induced so that balanced profit is achieved in progressive manner. In addition, the sustainable
competitive advantage assist the business to make better compatibility in relation to its
competitor so that working tendency and probability to make productive amount of changes is
achieved in related way.
Analyse the external environment of the business
The external business environment comprised of those factors that has wide impact over
the business and its working. These factors develop and generate from outer side of business and
affect the working probability and its possibility in related manner.
PESTLE analysis: It is an analysis that is being used by the business to analyse and
implement favoured actions and tactics and act as an extrinsic basis that has direct impact of
Tesco. It is imperative ways that assist to examine the market dynamic with this working
credibility get advanced in improvised manner (Tesco PESTLE Analysis, 2021). The pestle
analysis of Tesco is as briefly explained below as:
Political: The Tesco is a British retailer that operates in a number of countries such as
Malaysia, China, Ireland, Hungary, Poland, Slovakia, Czech Republic and many others as well.
It is one largest retailer that assures to follow varied range of rules and regulations with this safer
delivery of products and services is developed in relative manner (Nandamuri, Rao and Mishra,
2020). There is multiple range of operations that are required to perform under which Tesco
followed all the different policy of all the country. The UK is much stable country thus it develop
more opportunity for Tesco to increase the sale and profit under which intense market
advancement is perceived with regularity.
Economic: It is a basis that is being used by the Tesco as by following all the different
rules and regulations that is standardised by the business so that working tendency and its
4

competency get enhanced in regular manner. Tesco encompasses a variety of goods and services
as with concern of economic factors and it play a key role in the utilization of this wide array of
products. It comprise of different factors such as revenue, sales, distribution, profit (Rashid,
2016). The Tesco assure to aware about taxation policy and to leverage the sale and profit as per
its own sort of benefits. The market share and its capability is required for the business as with
this Tesco uses delivery model that is associated with the additional cost to induce massive
change in working. The economic recession is usually being induced negative impact and due to
COVID 19 pandemic the business working of many of organisation is affected on direct manner.
In regardless of this retailing business as Tesco make productive change with this possible range
of benefit is attained as they have delivered required groceries and merchandise to its customer
with perfection.
Social: It is a factor that is dependent over the wider acceptability of public as with this
more of the customers get in contact with the business on regular basis. In this preferred range of
trends is arranged in bulk through which successful endeavour is attained with perfection. Tesco
has planned out its stores to facilitate these needs and also switched the food to cum non-food
model. The product that is dependent as by a variety of customers, depend on social influence, or
the societal influence. The attitude of customers is shifted towards organic product as with this
accurate market is capturing the consumer base that promotes effectual satisfaction of customers.
Technological: It is a technological advancement that is make selective range of benefits
as with this wider profit is attained in regular manner. It is essential that changing technology is
used to experiment long term success and that is more endeavours (Fauzel and Keesoonah,
2017). The online shopping and offline shopping is processed as by attaining favoured social
media promotion. It induced technological change and benefits with this market reach and its
attentiveness get advanced with regular period of instance. In this Tesco get paired with Amazon
with this cashier less billing get update that will transform the method of retail shopping.
Legal: It is dependent over the change in government policy and its framework with this
operational and functional basis is completed in balanced manner. The company operate its
working at both local and global level in which international market laws is comprised as per to
continue the operational basis. For instance, Tesco followed the Food Retailing Commission laid
down certain with support of rules and regulations with this customer segment and its
attentiveness is controlled in systematic manner. There is different allegation that usually
5

imposed with regard to prevail and control working culture with attentiveness. The legal
formalities usually assist to maintain business reputation in controlled manner.
Environmental: It is an aspect that is being used to make balanced change and
interpretation that assist to improvise the sustainable creativity and innovation (Banerjee, and
Mishra, 2017). Tesco recently launch a plan of reduce, reuse and recycle as it undertake to
remove and reduce the non-recyclable plastic to minimal level plus discover novel opportunities
to use residual plastic. It maintains lead towards saving of environment basis that assist to reduce
and control wastage of 4000 tons of plastic waste that is tough to recycle.
Apply the Porter’s Five Forces Model for the organisation
Porter’s Five Forces is used to maintain a strategic framework that is used to examine the
impact so as to operate the working operation and function in systematic manner. Tesco is a form
of supermarket, hypermarket and superstores that has worked to control the different areas of the
business. There are different basis of porters five force that is as explained below as:
Bargaining power of the buyers: The Tesco has served with the millions of customers as
through its online and offline stores. In this UK has induced a favoured amount of change with
this organised form of operation is performed in clear basis. The customers have a lot of option
in the marketplace and having a wide range of competition such as ASDA, Morrison, Sainsburry
etc. Thus it induce higher influence over the working under which Tesco assure to provide a
better range of benefits to its customer in progressive manner.
Bargaining power of the suppliers: The Tesco has 2500 of suppliers within UK and many
others in international basis as well. The suppliers induced significant impact over the Tesco and
with this management has an ability to negotiate to increase the profit margin and acceptance on
clear basis. In addition it is also analysed that Tesco accused of bullying suppliers over price cuts
and it is a tactic to squeeze the suppliers with wider level.
Threat of new entrants: It is a factor that has lesser impact over the working of the
business as Tesco having a wider market acceptance in both national and international
marketplace so that working proficiency and its attentiveness both get controlled in clear manner
(Du and et. al., 2018). In this Tesco assure to take better enjoy the better economy of scale in this
core competency and its acceptance both get balanced in repetitive manner. In addition there are
different channel that is used by Tesco to distribute its working and under this wider competition
is achieved with successful manner.
6

Threat of substitute: The Tesco is having a diverse range of product and services with this
the impact of substitute is inducing lesser impact and with this wider acceptance and its
competence is perceived with effective manner. The substitute is having lesser impact as Tesco
always assure to make productive amount of changes as by inducing innovation and creation
with this possibility to make productive changes is attained with relevancy.
Rivalry amongst existing competitors: Tesco is the most impactful business and have a
lavish and balanced life under which marketing and promotional technique used by the business
is being processed as per consideration of long term sustainability (Agwu, 2018). In addition,
Tesco also act as the market leader and with this ability to manage and control the intense
competition as by exploring sustained solution is addressed in timely constrained.
In support of this ability and competency of Tesco is controlled in favoured manner as with
this effective and efficient amount of changes get induced with this probability to make
adjectives amount of changes is altered in progressive manner.
Review the organisation’s strategy
The marketing strategies are used by the Tesco to make productive amount of changes
within which profitable outcome is achieved with regular period of instance. Tesco is one of the
most successful business that has worked relentlessly as per compared to its market competitors
so that sustained lead is attained with regularity. In addition, Tesco continoulsy worked to
advance long term success that is related to reassessing and formulating clear business strategies.
In this direct and sustained target is maintained towards the attainment of customer loyalty and
satisfaction so that long term progress and higher lead is experience with respect to customer
viability. In this Tesco uses the pricing strategy as with resemblance of cost leadership through
which direct aim and objective is concerned about to reduce the purchase cost and as by
managing and controlling the operational cost with repetitive manner. In this the major concern
is processed as with consideration of economy of scale through which higher competitive
advantage as from niche market is pertained with repetitive basis. In addition, the customer basis
and its customer base both get worked on to advance the brain value and higher competitive
advancement with this possibility to survive in the market as for long term and to attain
beneficial range of benefit is attained in progressive manner. Furthermore, Tesco maintain clear
target about to Customer Benefit, Customer Cost, Customer Communication and Convenience
7

under which sustained relation is maintained with the customer and marketplace with this direct
focus is attained to meet customer need and want in progressive manner.
CONCLUSION
It has been conclude from the above report that strategic evaluation is an essential aspect
that is used to assess performance and productivity of the business with this attainment of goal
and objectives is clear in adequate manner. The achievement and shortcoming assist the business
to attain standardised goals and objective as per stipulated period of instance. In this competitive
advantage and it’s analyse assist the business to make balanced perfection in between the
strategies that are used by others thus management make adequate interpretation in own
strategies with this long term sustainability is attained in systematic manner.
8

REFERENCES
Books and Journals
A Rashid, H.Z and et. al., 2020. Principles of Entrepreneurship (ENT530): Business Model
Canvas: Chopd’Slice. co/Hani Zhafarina A. Rashid…[et al.].
Agwu, M.E., 2018. Analysis of the impact of strategic management on the business performance
of SMEs in Nigeria. Academy of Strategic Management Journal, 17(1), pp.1-20.
Aleksandrova, S.V., Aleksandrov, M.N. and Vasiliev, V.A., 2018, September. Business
continuity management system. In 2018 IEEE International Conference" Quality
Management, Transport and Information Security, Information
Technologies"(IT&QM&IS) (pp. 14-17). IEEE.
Banerjee, M. and Mishra, M., 2017. Retail supply chain management practices in India: A
business intelligence perspective. Journal of Retailing and Consumer Services, 34,
pp.248-259.
Caliskan, A., Özen, Y.D.Ö. and Ozturkoglu, Y., 2020. Digital transformation of traditional
marketing business model in new industry era. Journal of Enterprise Information
Management.
Du, L and et. al., 2018. System dynamic modeling of urban carbon emissions based on the
regional National Economy and Social Development Plan: A case study of Shanghai
city. Journal of Cleaner Production, 172, pp.1501-1513.
Fauzel, S. and Keesoonah, L., 2017. A dynamic investigation of foreign direct investment and
sectoral growth in Mauritius. African Journal of Economic and Sustainable
Development, 6(1), pp.32-51.
Hänninen, M., Mitronen, L. and Kwan, S.K., 2019. Multi-sided marketplaces and the
transformation of retail: A service systems perspective. Journal of Retailing and
Consumer Services, 49, pp.380-388.
Leischnig, A., Ivens, B.S. and Kammerlander, N., 2017. A new conceptual lens for marketing: A
configurational perspective based on the business model concept. AMS Review, 7(3),
pp.138-153.
Nandamuri, P.P., Rao, K.V.G. and Mishra, M.K., 2020. Sustainable Competitive Advantage
Through Business Model Innovation: The Indian Perspective. In Disruptive
Technology: Concepts, Methodologies, Tools, and Applications (pp. 191-213). IGI
Global.
Rahimin, S and et. al., 2020. Principles of Entrepreneurship (ENT530): Business Model Canvas:
The Happy Bakers.
Rashid, A.T., 2016. Digital inclusion and social inequality: Gender differences in ICT access and
use in five developing countries. Gender, Technology and Development, 20(3), pp.306-
332.
Zhang, Z., Yang, H. and Shi, M., 2016. Spatial and sectoral characteristics of China’s
international and interregional virtual water flows–based on multi-regional input–output
model. Economic Systems Research, 28(3), pp.362-382.
ONLINE
Tesco PESTLE Analysis, 2021. [Online] Available through: < https://www.mbaskool.com/pestle-
analysis/companies/18023-tesco.html>.
9