CW2 Strategy Report: Implementing Objectives for Tesco Success

This report provides a comprehensive analysis of Tesco's strategic implementation, focusing on key strategic objectives, marketing communication mix, the RACE model, and the SOSTAC framework. It examines market opportunities through innovative products and services, emphasizing marketing communication across various channels to reach target audiences. The report details the implementation of strategies using tools like the Gantt chart and KPI, alongside a breakdown of budgeting expenses. It also covers advertising, sales promotion, personal selling, public relations, and direct marketing as part of the marketing communication mix. The RACE model (Reach, Act, Convert, Engage) is discussed in detail, highlighting its importance in achieving organizational goals. The SOSTAC framework is used to analyze Tesco's situation, objectives, strategy, tactics, actions, and control mechanisms. The report concludes with recommendations aimed at enhancing Tesco's productivity and sustainability.

STRATEGY TO
IMPLEMENT YOUR
OBJECTIVE CW2 SM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Key strategic objectives..............................................................................................................3
Strategy Implementation............................................................................................................4
Marketing Communication Mix.................................................................................................4
Race model.................................................................................................................................6
SOSTAC framework..................................................................................................................8
Gantt Chart.................................................................................................................................9
Breakdown budgeting expense.................................................................................................10
KPI............................................................................................................................................10
Recommendation......................................................................................................................10
CONCLUSION.............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategy is refers to as method that helps in conducting growth of business by
implementation into plan that boost organization productivity and efficiency in desired manner
(Oberthür and Dupont, 2021). The report is based on Tesco, it is located in UK and provide
varieties of services and products to consumer, as it facilitates as British multinational grocery
organization. In this determine about market assessment of organization by examine macro and
micro economic forces. Also, discuss strategic objectives, marketing communication mix, race
model, SOSTAC approaches, Gantt chart and KPI. Further, study about model to determine
strategic function of management to achieve growth and objective of business in desired manner.
MAIN BODY
Key strategic objectives
In accordance to organization, through facilitating innovative and creative products to
customer helps in achieving desires goals and objectives of business in desired manner. The
market opportunity is derived by innovating products and services of business through
performing work in systematic manner (Bushman, 2021). This facilitates by promoting products,
on different channels of medium that raises organization productivity and efficiency in desired
manner. As target audience for organization is customer of adults, women, men that helps in
raising organization performance by working functions of management in respective manner. By
this attracts more and more customer towards business by conducting positive approach for
organization in effective manner. Through this general campaign messaging by conducting
various programme and activity through which interacting with more peoples that raises
organization performance. It conducts growth and development of business by increasing
productivity and efficiency in desired manner. As it derives as beneficial feature of organization
that comes under PR campaign. This raises organization effectiveness in productive manner by
conducting growth of business. By targeting audience and brand positioning increases
organization performance and boost productivity of organization in effective manner. It helps in
attaining key objectives by innovating products and services of organization through making
corrective strategy that increases production and operation of business by performing functions
of management in respective manner. In order to this grow business as their main objective is to
boost organization performance and productivity by smooth functioning of business in

respective manner. Through emphasizing strategic objectives that increases production and
operation of business in perspective manner.
Strategy Implementation
In order to this, by implementing effective techniques and tools helps in raising
organization productivity by strategy implementation. As this boost organization efficiency in
desired manner by smooth functioning of organization function in respectively form. By
performing work in systematic manner that raises organization productiveness. Through
emphasize marketing communication mix and race approaches helps in raising organization
productivity by approaching framework that raises organization performance in effective manner
(Massicotte and Henri, 2021). By this organization achieves their desired target and goals
effectively by smooth functioning through implementation of planning that boost organization
performance in desired manner. As this emphasize development of business by conducting
productive approach for business through strategy implementation that conducts sustainability
growth of business in desired manner.
Marketing Communication Mix
In regard to organization, the different factors helps business by communicating with
peoples in effective manner. Through emphasizing different approaches in consideration that
raises organization productivity in desired manner. The different elements that comes under, this
are;
Advertising- In accordance to organization, through advertising products and services of
business boost organization productivity and raises organization performance in effective
manner. As this helps in raising organization performance and boost productivity of business in
desired manner (Suharko and Melinda, 2021). It helps business for smooth functioning of
organization work by advertisement for products on different platforms such as magazines, TV
etc. that helps in building reputation and boost organization role in effective manner. This
increases organization productivity and efficiency in desired manner by smooth functioning of
organization.
Sales Promotion- In responds to organization, the sales promotion derives by engaging
consumers for purchasing products and services of business (Kurniawan, Shall and Meidian,
2021). Through promoting from different mediums such as offering discounts, various schemes
to consumer by which they attract towards organization and increases sustainability growth of

organization in systematic manner. This implies as strategy of techniques that helps in raising
sales of business by emphasizing development of organization through boosting organization
productivity and efficiency in desired manner.
Personal selling- In terms of organization, by selling products and services directly by going on
their place and promoting. This helps in raising organization performance and increases
production of business. By this communication takes place with consumers in effective manner
that grows business productivity by conducting positive approach for business. The personal
selling helps in raising organization performance through promoting personal selling. As this
leads effective communication and boost organization productivity in desired manner (Hartoyo
and Sitorus, 2021). Through facilitating growth and development of organization by
communicating directly with customers. It boosts organization performance and increases
productivity of business in respective manner.
Public relation- In order to this, by performing function through maintaining better relationships
with public. It helps in raising organization per formation and boost organization productivity in
desired manner. Through maintaining and conducting better relationship by communicating with
people on different channels of medium. Such as social media that helps in building productive
communicating that raises organization sustainability growth by working effective function of
organization in perspective manner. This boost organization productivity and makes public
relation that builds effective approach through attracting more public towards organization by
conducting smooth functioning of organization. As this increases organization productivity and
efficiency in desired manner. By emphasizing public relation that boost performance and
profitability of business in systematic manner.
Direct marketing- In context to organization, through marketing of products and services on
direct manner. Through emphasizing technology develops organization productivity by
promoting products and services on platform by using technology tools that helps in raising
organization performance and increases business productivity in desired manner. By direct
marketing increases organization performance and boost productivity in effective manner. This
boost organization performance and raising productivity by marketing of products and services
of Tesco (Vernuccio and et.al, 2021). This derives positive approach of organization by
promoting products in effective manner.

Race model
In respond to this, it helps business to perform work by managing practices and exercises
through performing work in respective manner. This derives strategy growth plan that raises
organization productivity by emphasizing various elements that comes under this. It facilitates
by reaching to their desires, perform act in systematic manner, convert products and services in
definite manner by engaging more peoples (Miller and Schwarz, 2021). By this emphasize
growth of organization by performing work and conducts sustainability of organization in
desired manner. It raises organization performance and increases productivity of business in
effective manner. Through this achieves goals and objectives of business by performing work in
systematic manner through raising organization productiveness. The different elements that
comes in these approaches are defined below;
Reach- In terms of organization, it consists of leading awareness of brand to achieved desired
objectives of organization. Through emphasizing various number of interaction that maximize
reach by performing tasks or activity in flexible time. By using different mediums such as paid,
gained media and other factors that helps in raising organization productivity and increases
production of business in desired manner (Valentino and Nicholson, 2021). This helps in
reaching target of organization by performing work in systematic manner that emphasize
sustainability growth of business. By reaching approach raises organization productivity and
efficiency in desired manner through attaining objectives of business in respective manner.
Act- In responds to organization, this is signifies as short of interaction that helps in facilitating
productive act by performing work in systematic manner that raises production and operation of
business in respective manner. Through act as definite manner by overcoming challenges and
issues in effective manner by reducing challenges of competitors through innovating products
and services. This helps in raising organization performance and boost productivity of
organization in perspective manner. By engaging with customer and increases production of
organization by facilitating growth of organization. The organization achieves their desired goals
by emphasize act in effective manner. As this boost organization productivity and efficiency in
desired manner. Through facilitating growth by attracting more and more customers towards
business by leading big issue for online marketing. By overcome issue through innovating
products and services boost organization productivity and increases production of business in
effective manner.

Convert- In accordance to this, by converting sales medium through exchanging by offline
method to online. It helps in raising organization productivity and efficiency in desired manner
through providing customer better services for paying their purchasing products amount on
online mode. This develops productive approach by raising organization productivity and
efficiency in desired manner. Through this attracting more and more customers towards
organization by performing smooth functioning of business in effective manner. By changing
method of payment helps customer as they can easily pay products price without facing any
inconvenience. To boost organization productivity and efficiency in desired manner through
facilitates customers good approach increases business productivity. In order to this they feel
satisfied and the converting approach helps business to grow by emphasizing positive approach
for business (Bustard and Kitchin, 2021). The organization achieved their aims and objectives
by performing smooth functioning in organization that raises productivity in effective manner.
As this derives productive approach by providing customer better facilities that increase
organization production and conducts sustainability growth of organization in desired manner.
Through conducting productive approach for business by increasing profitability.
Engage- In context to organization, by engaging long term relationship leads towards customer
loyalty. By making connectivity with customers on long basis this build organization reputation
among customers in respective manner. This raises organization productivity and performance
by working functions of management in effective manner. As it derives consumer value time by
emphasizing lifetime relationship with them through maintaining better relationship. It raises
organization performance by conducting productive approach for business. Through
emphasizing better relationship with engaging customer on long time basis. By this leads
business by smooth functioning of organization function in systematic manner. In order to this
raises organization productivity by enhancing more customers towards organization through
performing work in respective manner. This increases production and operation of business in
effective way by engaging customer through facilitate development of organization. The
business performs functions by building long term relationship that maintains good relationship.
By this increases organization productivity and efficiency in desired manner through performing
and maintains better relationship with consumer increases production in effective manner.

SOSTAC framework
The model helps business to perform functions and raises organization productivity by
broadening approaches of marketing and organization strategy. Through facilitating effective
approach for business by emphasizing this approach boost organization productivity and
efficiency in desired manner. In accordance to organization, in this several factors occurred that
facilitate by implementing strategy and framework boost organization productivity in respective
manner. This is determined below;
Situation- In accordance to this, organization emphasize their situation by considering various
elements to examine this are consumer, product, competitor etc. Through this situation examine
that helps in getting knows about consumer requirement and needs that what type of product
they want (Putera, 2021). Also, by innovating products in order to construct them in innovative
form that builds organization productivity and efficiency in desired manner.
Objectives- In order to this, the business goals are emphasized that is to grow organization
productivity and facilitate growth by attaining more and more customers towards business. This
helps in achieving desired goals and objectives of organization respectively by performing
functions of management.
Strategy- By implies productive strategy in organization for raising organization productivity
and this emphasizes by applying effective strategy into consideration for business. In this
includes innovation of products and services, derives schemes for customer for attracting more
consumer towards business. As this helps in raising organization productivity and efficiency in
desired manner by performing functions of management effectively.
Tactics- In responds to organization, by emphasizing corrective measure helps in attaining
organization objectives and goals in respective manner. By promoting organization products o
different platform such as on social media, magazines and many other channels. This helps in
raising organization productivity and profitability by smooth functioning of organization
function in effective manner.
Action- In regard to organization, by implementing plan into action increases organization
productivity and conducts sustainability growth of organization. It enhances skills and
knowledge by implementation of action that boost organization productivity and efficiency in
desired manner.

Control- The business controls function of management by monitoring each and every employee
performance. As this helps in raising organization productivity and efficiency by smooth
functioning of organization function that boost organization performance (Sharma and Bumb,
2021). By controlling derives sustainability growth of business.
In accordance to this it helps in raising organization performance and emphasize growth
by taking corrective measure that increases organization productivity. Through proper
functioning of organization function by emphasizing distinctive elements that develops growth
of organization in respective manner. It helps in raising organization productivity and raising
organization function by implementation of effective strategy into organization that boost
organization productivity and efficiency.
Gantt Chart
The chart helps in emphasizing approaches of business, as it is used for assessing
equipments through proper planning and scheduling of activity that taken place in organization.
By this derives productive approach for business to show functions of practices that take place to
emphasize growth and development of business in effective manner (Astafeva and Gazizulina,
2021). This boost organization performance and raises organization productivity by smooth
functioning of organization function in effective manner.

Breakdown budgeting expense
In order to organization, budget breakdown is estimated by break down value,
establishing fee cost and many other factors that helps in emphasizing breakdown structure of
business (Wang, Hagedorn and Chi, 2021). By estimation of expenses derives budgeting of
organization as helps in facilitating corrective measure that maintains sustainability growth of
organization in respective manner.
KPI
The organization facilitates key performance indicators by various elements that comes under
business of Tesco, that are sales, profit, consumers, etc. (Navinchandran, M. and et.al, 2021) As
this helps in emphasizing various factors that helps in making sustainability growth of business.
Through measures performance and overcome issues and challenges by taking corrective
measure that boost organization productivity and efficiency in desired manner.
Recommendation
In terms of organization, for raising organization productivity and efficiency through
recommending effective strategy helps in gaining sustainability growth of organization. By
innovating products and services, gains customers through promoting products on different
channels of medium that helps in increasing productivity of business by conducting productive
approach for business. To boost organization performance and increases profitability by smooth
functioning of organization function in desired manner (Ji and Jin, 2021). Through implying
effective strategy raises organization production and increases business productivity by working
functions of management in systematic manner.
CONCLUSION
The report has been concluded about marketing assessment of business by deriving
strategic objectives that helps in achieving aims and objectives of organization. It summarizes of
market benefits, target audience that has been helps business to grow and development by
strategy implementation. In this has been determined about marketing communication mix, race
model and SOSTAC approaches that helps business by emphasizing various elements that has
been enhanced organization productivity and efficiency. Furthermore, also has been emphasized

Gantt chart, breakdown budgeting expense and key performance indicator that has taken into
consideration business that has been examined in the report.

REFERENCES
Books and Journals
Astafeva, A. and Gazizulina, L., 2021. PROJECT MANAGEMENT TOOLS IN THE
ORGANIZATION OF LANGUAGE TRAINING OF STUDENTS IN THE
TECHNOLOGICAL UNIVERSITY. In INTED2021 Proceedings (pp. 10659-10665).
IATED.
Bushman, R., 2021. Cash-based bonus plans as a strategic communication, coordination and
commitment mechanism. Journal of Accounting and Economics. p.101447.
Bustard, J.R. and Kitchin, P.J., 2021. 5 MARKETING EVENTS: AN ECOSYSTEM
PERSPECTIVE. Events Management: An International Approach, p.117.
Hartoyo, Y.R. and Sitorus, O.F., 2021, May. Utilization Instagram as a Marketing
Communication Media in the Covid-19 Pandemic. In 1st Annual International
Conference on Natural and Social Science Education (ICNSSE 2020) (pp. 194-198).
Atlantis Press.
Ji, Q. and Jin, J., 2021, September. Strategic Traffic Management and Operation based on Deep
Recommendation Agent. In 2021 IEEE International Intelligent Transportation Systems
Conference (ITSC) (pp. 1199-1204). IEEE.
Kurniawan, R., Shall, R. and Meidian, W.T., 2021. The Effect of Communication Mix on
Customer Purchase Decision (Survey on Ajimaru Ramen Bandung). Psychology and
Education Journal. 58(1). pp.6108-6118.
Massicotte, S. and Henri, J.F., 2021. The use of management accounting information by boards
of directors to oversee strategy implementation. The British Accounting Review. 53(3).
p.100953.
Miller, J. and Schwarz, W., 2021. Delta plots for conflict tasks: An activation-suppression race
model. Psychonomic Bulletin & Review, pp.1-20.
Navinchandran, M. and et.al, 2021. Discovering critical KPI factors from natural language in
maintenance work orders. Journal of Intelligent Manufacturing. pp.1-19.
Oberthür, S. and Dupont, C., 2021. The European Union’s international climate leadership:
towards a grand climate strategy?. Journal of European Public Policy. pp.1-20.