MKT3031 Entrepreneurial Strategy: Tesco PLC Report - Northampton Uni

This report provides an in-depth analysis of Tesco PLC's entrepreneurial strategy, covering various aspects such as the company's overview, PESTLE analysis, global market situation, and SWOT analysis. It identifies key strategic objectives, explores strategic choices, and discusses the implementation of strategies. The report also includes recommendations for improving Tesco's market position and achieving its goals, such as enhancing marketing strategies, introducing loyalty programs, and improving employee motivation. The analysis leverages frameworks like the Ansoff matrix to provide actionable insights for Tesco PLC to maintain its competitive edge in the retail industry.

Entrepreneurial Strategy

TABLE OF CONTENTS
 INTRODUCTION
 Overview of the organization
 Pestle analysis of the company
 Global market situation of the Organization
 SWOT Analysis
 The key strategic objectives
 Strategic choices
 Implementing strategies
 Recommendations
 CONCLUSION
 REFERENCES

EXECUTIVE SUMMARY
 Entrepreneurial strategy is a method used by company in order to identify their unique
approach and techniques to meet the objectives effectively.
 By using business strategy the Tesco plc has successfully achieved its goals and reach its
customer base.
 With the help of strategies, company can help guide the decision making process for
resource allocation and improve productivity as well.

Introduction
 Entrepreneurial strategy is the systematic means through which a company establish and
manage its fundamental collection of relationships with its business environment.
 Every organization has its own strategy which includes, few of them identify a problem
that needs proper solution and others.
 With the help of entrepreneurial strategy company will be able to identify their unique and
different approach.
 By using effective strategy, the firm will be able to position themselves in the market.
 The presentation will be based on Tesco plc, situated in the UK providing various types of
product or services to customers.

Overview of the organization
Tesco plc, situated
in UK
Provide varieties
of products or
services to
customers
Second largest
retail company
Strong brand
equity in the
world
Advanced digital
strategy

Pestle analysis of the company

Global market situation of the Organization
 Tesco plc has achieved good market position in
the retail company because of its marketing
strategies and growth methods.
 As of 2016, Tesco plc is the fifteenth most
valuable retail industry providing varieties of
goods.
 The company is leading grocery retailer with a
market share of over 25% which is quite high as
compared to others.
 Tesco has numbers of stores worldwide where
more than 400000 employees are working. As per
latest report, the market share is 28% which is
quite good among all the retail company in the
UK.

CONTINUED.....
 Due to rapid changing in the political,
economic and technological factors the
company has to face a lot of challenges.
 This has created pressure on managers of the
firm to deal with changing tax rates,
legislation and economic condition (Guo and
Wang, 2019).

SWOT Analysis
 Strengths- one of the popular groceries and retail
organization, company follows new advanced packaging
method
 Weaknesses- limited presence in emerging countries ,
sufficient ground research
 Opportunities- changing customer and market trend,
expand its business
 Threats-heavy competition in the retail industry, Brexit

The key strategic objectives
 There are different types of strategic objective Tesco plc needs to focus on:
 To increase profitability throughout the year
 To increase internal revenue over the upcoming years
 To decrease unnecessary expenditure
 To develop new product line
 Maintain budget for marketing initiatives to avoid any uncertainty in the future
 Reduce wastage in order to maintain sustainability in the world
 Create proper feedback strategy for Employees
 Develop innovation and technology
 Initiate satisfaction of customers

Strategic choices
 For every business industry, it is necessary to focus on
developing strategies with the help of effective growth
techniques.
 An effective leader understand that if their company is
to grow in the upcoming year which is long-term
success, they can't stick with one model or mindset even
when business operation are going well.

Implementing strategies
 With the help of Ansoff matrix, Tesco plc will be able to achieve goals and meet its
strategic objectives as mentioned above.
 In order to implement this strategy, Tesco plc needs to adopt some major steps:
 By using swot and pestle analysis, the firm can easily identify opportunities and threat in
this different market and understand the factors that may impact its business operations.
 To implement this strategy in the company, Tesco needs to analyse Ansoff matrix
approach.