This report provides a comprehensive analysis of Tesco's business strategy. It begins with an introduction defining business strategy and its importance. The report then delves into the macro environment, examining stakeholder analysis using stakeholder matrices and mapping, followed by a detailed PESTLE analysis, assessing political, economic, social, technological, legal, and environmental factors. The report further explores Tesco's internal environment and capabilities using SWOT and VRIO analyses, and the McKinsey 7S model to evaluate organizational design. Finally, it applies Porter's Five Forces model to analyze the competitive landscape within the retail industry. The conclusion summarizes the key findings and the report includes references to support the analysis.