Tesco's Expansion: Organizational Structure & Digital Technologies

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This presentation provides a detailed overview of Tesco's organizational structure and its impact on international expansion. It highlights Tesco's hierarchical organizational structure, where top-level management makes crucial decisions and lower levels follow instructions. The presentation also identifies core functional areas such as finance, production, human resources, marketing, and administration. Key factors influencing international expansion, including culture, legal and governmental regulations, economic factors, and financial considerations, are discussed. Furthermore, the presentation emphasizes the significant impact of digital technologies on Tesco's expansion strategy, improving communication, transportation, and shipment of goods. The study references several academic papers, concluding that Tesco aims to achieve profits by reducing prices and increasing revenues for better growth.
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ORGANISATIONAL STRUCTURES AND
INTERNATIONAL EXPANSION
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TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
Explaining organizational structure its functional and key factors affecting international expansion
Explaining impact of digital technologies on international expansion strategy of the company.
CONCLUSION
REFERENCES
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INTRODUCTION
Organizational structures are being defined as the system of processes outlining certain activities of
companies for achieving goals and objectives.
For expanding business internationally organizational structure of a company play important roles as it helps
in meeting needs by interacting between various operating units of company.
Tesco recognized as the multinational retailer operating business online and offline stores.
This presentation provides details relating to organizational structures and functions of Tesco company. also,
key factor affecting international expansion.
Further provide details about the impact of digital technologies on the international expansion strategy.
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EXPLAINING ORGANISATIONAL STRUCTURE
Tesco is following hierarchical organizational structures. This structure consists of chain of common from top level
management to lower-level management following all the instructions.
At the top-level regional manager or executive board president is the head of company takes all the critical or major
decision.
These are external face of company as representing company in front of all consumers and all around the world.
At the medium level of second level the managers and other assistants will perform all functions as for marketing,
advertising and funding company.
At third level the store manager ensures for operating all Tesco stores personals operating in right direction. Furthermore,
at three different level have their different managers namely the food and non-food trading manager and HR manager.
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ORGANISATIONAL FUNCTIONS
Finance
Human resources
Marketing
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CONTINUED..
Production
Administration and departments
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KEY FACTORS AFFECTING
INTERNATIONAL EXPANSION
Culture
Legal and regulatory barriers
International governmental considerations for operating business
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CONTINUED..
Economic factors
Business license and tax compliance
Marketing strategies
Financial consideration and workforce
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IMPACT OF DIGITAL TECHNOLOGIES ON
INTERNATIONAL EXPANSION STRATEGY OF
THE COMPANY
Digital technologies’ helps business for improving communicating process between
management and staff personnel’s .
By using various analytical tools and networking sites helps in marketing and managing
companies’ operation systems effectively.
Tesco company is using joint ventures expansions strategy for expanding business into
international markets.
By venturing business into other countries helps Tesco for achieving strong potential growth in
market.
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CONTD..
Global communication capability.
Producing and manufacturing with latest technology .
Shipping and transportation
Artificial intelligence and augmented reality
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CONCLUSION
From the above presentation it can be concluded that, Tesco established as the third supermarkets
with large chain of stores serving consumer’s at large level.
The company aims for achieving profits by reducing prices and increasing its revenues for better
growth and earning wide range of profits.
Tesco is following hierarchical organizational structures where all the top level of management
take crucial decisions and lower level follows instructions.
Main core functional areas of company includes finance, production, human resource, marketing,
administrations and other departments.
The main key factors which influence the internalization and expansion of business globally are
culture, legal and governmental regulations, economic factors, also financial considerations for
operating business into other counties.
Furthermore the digital technologies shas greatly impacted the expansion stagey of company as it
provides better capability for communicating also easy transportations and shipments of goods.
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REFERENCES
Coskun-Setirek, A. and Tanrikulu, Z., 2021. Digital innovations-driven business model regeneration: A process
model. Technology in Society. 64. p.101461.
Pereira, C.S., Durão, N., Moreira, F. and Veloso, B., 2022. The Importance of Digital Transformation in
International Business. Sustainability. 14(2). p.834.
Dana, L.P., Salamzadeh, A., Mortazavi, S. and Hadizadeh, M., 2022. Investigating the Impact of International
Markets and New Digital Technologies on Business Innovation in Emerging Markets. Sustainability. 14(2).
p.983.
Kuster, H. and Rezende, O., 2022. Accelerating start-ups' internationalisation through networks: a comparative
study. International Journal of Strategic Business Alliances. 7(1). pp.1-22.
Krummel, D., 2022. Expansion in the Retail Sector—Market Entry Strategies in Consideration of Formal and
Informal Institutions: A Tesco Case Study. Open Access Library Journal. 9(2). pp.1-19.
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