Declining Sales in UK Supermarkets: A Tesco Woolwich Area Research

This research project investigates the declining sales in Tesco supermarkets within the Woolwich area of London, UK, against the backdrop of a changing retail industry landscape. It identifies current trends in the UK retail sector, assesses the reasons for sales reduction in Tesco supermarkets in Woolwich, and explores the impact of this decline on Tesco's strategic decisions. The study uses a qualitative approach with descriptive research design, employing interpretivism philosophy and random sampling. Data is collected through primary and secondary sources and analyzed thematically. The findings indicate that factors such as financial crises, increased competition, the rise of online retail, and changing consumer spending habits have significantly contributed to the sales decline. In response, Tesco has implemented strategic decisions like price reductions and store closures to manage losses. The report concludes that Tesco faces challenges due to reduced sales and must adapt to evolving economic and competitive conditions.

Research Project

Back ground of study
 Retail industry in UK has faced significant up and downs due to change
in market conditions along with economy growth of country.
 These elements are having direct impact on sales, spending, market
competition.
 The emergence of new retail firm along with growth of online retail
market has created negative impact on the sales and performance of
retail firms and conventional supermarkets.

Aims and Objectives
Aim of the study :
“Examining Declining Sales In The Uk Super Markets Retailers: Focus On
Tesco Branches Within Woolwich Area Of [GREENWISH Borough Of
London].”
Objectives of research:
 To examine current trends of retail industry in UK.
 To assess the reasons of sales reduction in the supermarkets of Tesco within
Woolwich Area.
 To identify impacts of decline in sales on the strategic decisions of the Tesco
 To recommend improvement strategies to increase sales of Tesco'
supermarkets.

Reserch Questions
 What are the current trends of retail industry in UK?
 What are the important reasons of sales reduction in the super markets of
Tesco within Woolwich Area?
 How does decline in sales of supermarkets within Woolwich Area
influence business decisions of Tesco?

Research Methodology
Particular Details
Research Approach Qualitative
Research Design Descriptive
Reserch Philosophy Interpretivision
Sampling Random sampling
Data collection method Primary and Secondary
Data analysis Thematic analysis

Data Analysis
16 - 20 years 21 - 25 years 26 - 30 years 31 - 35 years Above 35 years
0
1
2
3
4
5
6
7
8
9
10
Age
Column B

Contd..
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
0 2 4 6 8 10 12
Do you agree that, condition of retail industry is not good
Column B

Contd..
28%
16%
24%
32%
What is the most important factor that can be considered as important
cause of sales reduction in the supermarkets of Tesco within
Woolwich Area
Emergence of new companies
Reduction in the price of food
products
Change in interest of consumers
Price wars

Contd..
24%
44%
16%
12%
4%
Do you think that financial crisis have influenced negative impact on the
sales of traditional supermarkets of Tesco in negative way
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree

Contd..
High discount
Attractive offers
Easy return policies
Door step services
0 1 2 3 4 5 6 7 8
How online shopping sites are attracting consumers from traditional
purchasing process through super markets and retail outlets of Tesco
Column B

Contd..
72%
28%
Do you think that decline in sales of supermarkets influences
strategic decisions of firm
Yes
No

Contd..
Offering attractive discounts
Creative services
Changing staff of stores
Shut down the supermarket
0
1
2
3
4
5
6
7
8 7
8
4
6
What kinds of strategic decision are taken by management of Tesco to
avoid losses due to reduction in sales of supermarket in particular area
Column B