TESCO SWOT Analysis Report - Module Name: Business Strategy

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of TESCO, a multinational retail company. The report begins with an introduction explaining the purpose of the analysis and the methodology used. The main body of the report includes an overview of TESCO's business, highlighting its position in the retail industry. The strengths of TESCO, such as its high-quality products and global presence with numerous stores, are discussed. The report also mentions TESCO's diversified store formats like One Stop and TESCO Metro, which help in targeting different customer segments. The conclusion summarizes the value of SWOT analysis in helping firms understand their internal and external environments to make strategic decisions. The report concludes with a list of references, including books, journals, and online resources used for the analysis.

Essay
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of firm....................................................................................................................3
Strength of TESCO.................................................................................................................3
CONCLUSION................................................................................................................................3
REFRENCES...................................................................................................................................4
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INTRODUCTION
SWOT analysis is considered as tool which is used by an organization in order to
understand their internal strengths and weaknesses so that they can identify their external
opportunities and threats (Fatricia, 2017). Organization selected for this report is TESCO which
is public limited company operating in retail industry. It is founded by Jack Cohen in year 1919
and head office is located at England, United Kingdom. The aim of conducting this report is to
evaluate SWOT of respective company.
MAIN BODY
Overview of firm
TESCO is a British multinational retail store which offer groceries and general
merchandise (Irsan and Budiman, 2018). It is considered as third largest retail store which offer
their products as well as services through supermarket, hypermarket, convenience shop and
superstore.
Strength of TESCO
 TESCO is one of the biggest retail store at United Kingdom who offer grocery of high
quality which help them in attracting more and more customers as well as retain them for
the long time duration.
 Respective company have global presence by more than 6800 stores around 16 nations
which show they have huge number of potential customers that help them in gaining high
profitability ratio and market shares (TESCO SWOT Analysis 2019 | SWOT analysis of
TESCO, 2019).
 They offer their products through diversified stores such as One Stop, TESCO Metro etc.
which aid in targeting all sector and every customers ratio in successfully manner.
CONCLUSION
By above mentioned point it can be conclude that through SWOT analysis a firm can
understand their internal strengths and weaknesses which help them in developing decision for
grabbing external opportunities as well as facing threat successfully and effectively.
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REFRENCES
Books and Journals
Fatricia, R. S., 2017. STRATEGIC ANALYSIS OF TESCO SUPERMARKET. Jurnal
Manajemen Terapan dan Keuangan. 6(02). pp.69-86.
Irsan, M. and Budiman, J., 2018. Analisis SWOT Pada Disain Prototype Sistem Informasi e-
Recruitment. JURNAL TEKNIK INFORMATIKA UNIS. 6(1). pp.1-7.
Online
TESCO SWOT Analysis 2019 | SWOT analysis of TESCO. 2019. [Online]. Available through:
<https://bstrategyhub.com/tesco-swot-analysis-2019swot-analysis-of-tesco/>.
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