TESCO: SWOT Analysis and Operational Impact in Global Business

This report presents an analysis of TESCO within the global business environment, focusing on two key papers. The first paper conducts a SWOT analysis, identifying TESCO's strengths (e.g., size, suppliers), weaknesses (e.g., low profit, club card issues), opportunities (e.g., online expansion), and threats (e.g., competitors, fake farms). The second paper examines the operational impact, particularly through the marketing mix (product, price, place, promotion), and assesses how the HR and finance departments are affected by the identified SWOT factors. The report concludes that the SWOT analysis is a crucial tool for organizations to understand their internal and external environments, improve performance, and achieve their goals.

Global Business
Environment

Table of Contents
PAPER-2 SWOT Analysis..............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis...........................................................................................................................3
CONCLUSION................................................................................................................................4
PAPER-3 Operational Impact Analysis...........................................................................................5
INTRODUCTION ..........................................................................................................................5
MAIN BODY...................................................................................................................................5
Operational Impact Analysis: marketing-mix.............................................................................5
Examine organisation operational functions. ..............................................................................7
CONCLUSION................................................................................................................................8
REFRENCES ..................................................................................................................................9

PAPER-2 SWOT Analysis
INTRODUCTION
Global business environment can be referred as the different countries in which the
decision regarding the use of the resources and the capabilities which help the organisation to
take the decision. The global business are divided into two factors internal factors and the
external factors (Barac,2016). TESCO is the British multinational company and was founded in
the year 1919 and had its headquarters in England. TESCO company is the groceries and the
general merchandise retailer in the UK. The topic covered under this report is the SWOT
analysis in order to employees performing business.
MAIN BODY
SWOT Analysis
SWOT analysis is done by the company to identify its strength, weakness, opportunities
and threat so that the decision regarding the company can be taken in a proper way to check the
efficiency of the company. TESCO swot analysis is done to identify its overall efficiency so that
no problem will arise in the future and business environment will affect the business. Most of
organisation using SWOT analysis in order to know about their strength, weaknesses,

opportunities, threats due to accordingly formulating strategies which result as achieving
organisation goal and objectives.
Strength Weaknesses
 The TESCO is the biggest grocery store
in the Britain which is the biggest
strength of the TESCO for selling the
products in the market.
 The TESCO has the efficient suppliers
in the overall market. It helps in selling
the goods overall in the market which
help in increasing the revenue of the
company.
 TESCO is the diversified company and
held its supermarket in the different
countries which help in earning the
revenue of the company.
 TESCO suddenly switched to the club
card without informing about this to
the customer which is the biggest theft
of the company.
 TESCO profit is low because of the
high use of the credit and the debit
cards and the companies uses the debt
to increase the profit which indicates
that there is no right use of profit in the
organisation (Kotabe and Helsen,
2020).
 TESCO is the low cost strategy which
offer low price to the product and the
services by which the company earns
the low profit (TLi, 2020).
Opportunities Threats
 TESCO had its expansion already in
the different market but TESCO has
decided to make expansion in the
countries like Turkey, Indonesia and
South Korea.
 TESCO will gain the advantage by
having its online store as the buyers can
easily purchase the product online and
can make the payment online on the
TESCO app (Bedianashvili, 2016).
 TESCO is partnering with the other
 TESCO start providing the goods with
the name of the Wood side Farm but in
actual there was no farm was found in
the assets lists which is the threat of the
company.
 TESCO has the large number of
competitors like Aldi, Walmart which
is the biggest threat of the company.
 TESCO has its various threats in the
company like taxation, rules and
regulations which affect the company

brands which help in providing the
goods and services for their proper
growth.
growth.
Therefore, it involves each and every organisation using this tools in order to analysing
environment in order to focusing employees performance. It is also helpful in order to gaining
competitive advantages which result as explore new market opportunities.
CONCLUSION
From the above report, it has been concluded that SWOT analysis is utilised each and
every organisation in order to know about their internal strength and weaknesses which result as
gaining competitive advantages. It involves TESCO used this model in order to analysis the
micro environment because helps to improving performance of organisation as well as easily
achieving organisation goal and objectives.
PAPER-3 Operational Impact Analysis
INTRODUCTION
Global business environment is important concept in order to including various factors
which help to achieving organisation goal and objectives. It involves organisation using various
model and framework in order to gaining competitive advantages as well as explore new market
opportunities (Shi, 2016). The report is about TESCO which are situated in UK and it is one of
leading organisation in order to providing wide range of products and services. The paper consist
is operational impact analysis in order to involving various element of marketing-mix.
MAIN BODY
Operational Impact Analysis: marketing-mix
Operational Impact of the TESCO in the HR department and finance department helps in
encouraging the workforce and making the individual to work in an positive environment. It
includes organisation using marketing-mix which refers to various marketing-mix element in

order to gaining competitive advantages and explore new market opportunities. There are ample
numbers of marketing-mix element which are discussed below.
Product
 Product is the first component of
marketing-mix in order to
organisation offering various
products and services in order to
satisfying needs and demands of
customers (Vlados, 2019). In
context of organisation, it is one of
leading company which are
providing wide range of products
and services such as clothing, food
and grocery item.
Price
 Price is the value for products and
services which are paid by customers. In
relevance of TESCO, it utilising various
pricing strategy in order to attracting
large numbers of customers. It involves
organisation providing ample numbers
of discounts, rebate and many others on
festival season.
Place
 Place refers to products and
services easily reached to
customer in order to organisation
utilised various tools and
techniques. In context of
organisation, it includes ample
numbers of retail outlets so
customers easily buying products
and services (Zharan and et. al.,
2017).
Promotion
 It is effective tool and techniques which
are used by organisation in order to
promoting products and services. In
reference of TESCO, it involves they
are used various digital platform in
order to promoting products and
services as well as attracting large
numbers of customers.
Deep Market Research
 Organisation conducting market
research in order to know about
Distribution Channels
 Most of organisation utilising effective
distribution channel in order to products

the market situation and condition.
TESCO manager conducting
market research in order to know
about the customers taste,
preference and market trends in
order to improving products and
services.
and services easily reached for
customers. In context of organisation, it
is process which refers to using online
services for customer in order to product
and services easily reached them
Hence, it includes organisation using marketing-mix in order to promoting products and
services which refers to attracting large numbers of customers (Ajmera, 2017). It is process
which refers to using various forms of promoting products and services in order to targeting new
customer base.
Examine organisation operational functions.
HR department
Operation impact on the TESCO company's HR department can be easily identified by
doing the SWOT analysis in which the company strength, weaknesses, opportunities and the
threats have the impact on the TESCO. Strength of the TESCO company is the large groceries
stores , large suppliers which have the impact on the HR department it helps in collecting the raw
materials so that there can be easy supply of the goods in the organisation(Hamilton and
Webster, 2018). Club Card switching , low cost technique is the weakness of the TESCO and
have impact in HR department as because of the low cost of the technique the consumer shift to
the other brand which creates the loss and the wastage of the products. Online stores and the
emerging markets of the TESCO is the opportunities and had its impact on HR department as
they have to collect the funds according to the online stores also so that product will be safe and
do not affect the funding. Fake farm of the TESCO company is the biggest theft as they have
collected the revenue and start selling the product in the name of that.
Finance department:

Operational impact of the TESCO company is also on the Finance department as this
department is very important in ever organization and always get directly or indirectly affected.
By doing the SWOT analysis operational impact is analysed. The Strength of the companies are
the big groceries stores, suppliers which have an impact on the finance department as they can
raise the funds as revenue get increased as the supply increases(Chasdi, 2017). Financial errors,
low cost technique is the area in which the financial department suffer from the loss because of
the poor techniques preference of the consumer is shifted to the other brand. Online stores and
the new emerging markets are the opportunities of the TESCO company and the supply made on
the online stores help in increasing the profits and the delivery charges of the products are also
charged by the company which help in generating revenue. Fake Farm and competitors of the
TESCO company has its impact on the finance department as because of the fake farm the
customers have high trust issues and their preference shift to the other brand by which the
company suffers from loss.
CONCLUSION
From the above report it has been concluded that the global business environment defines
the various factors of the organization so that the decision become easy and help in using the
resources in an easy way. Operation impact analysis of the TESCO company is done on the basis
using marketing-mix tools and techniques because it helps to promoting products and services as
well as attracting large numbers of customers. It is process which refers to various organisation
using this in order to developing brand image in the mind of customers.

REFRENCES
Books and Journals
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Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
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