Business Strategy: A SWOT Analysis Report on the Tesco Corporation

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Tesco, a prominent international retail company. The analysis begins with an introduction to Tesco, detailing its history, global presence, and diverse product and service offerings. The SWOT framework is then applied to assess Tesco's internal and external environments. Strengths include its awards for customer service and its status as a leading supermarket, while weaknesses involve competitive pressures and financial impacts from subsidiary performance and global credit crises. Opportunities are identified in strategic alliances, private label markets, and online shopping expansion. Threats include rising food prices, government regulations, and political instability. Recommendations include employee training and adopting innovative technologies for enhanced customer service. The conclusion emphasizes the importance of the SWOT analysis for strategic planning and suggests further actions for Tesco's future success, supported by references to relevant academic sources.

Speaking Project

INTRODUCTION
The organisation focuses on performing different functions and activity in
such a manner that helps in gaining favourable outcomes. TESCO is the
British international company which is situated in UK. It is considered as a
third biggest retailing company across globe that is measured by gross
income. This organisation was founded in the year of 1919 by Jack Cohen.
They offer wide variety of products as well as services such as supermarket,
convenience shop to its user for satisfying them. In context of groceries,
TESCO has explore the business across the world with operating its business
in 11 other countries. The company bring their business in US in the year of
2013 and also diversified business into areas like clothing, furniture, financial
services as well as internet facility and many more. They launch new store
named as Jack Store. The primal purpose of organisation is to target customer
for earning more and more profit margin in upcoming time period.

SWOT Analysis
 SWOT Analysis is the framework that is
adopted for assessing strengths,
opportunities, threats and weaknesses. It is
used for analysing internal and external
environmental factor for make appropriate
strategy for achieving favourable outcomes.
The SWOT analysis in relation to TESCO
that is given below:

STRENGTHS
 The main strength of Tesco is that they achieved various awards for
its customer service and whole experience in relation to shopping
as well as retail excellence.
 It is determined as the biggest as well as well known Supermarket
across world.
 In addition to this the other is strength for Tesco is to explore the
various store by satisfying the local as well as cultural need of an
individual person by providing the experience in relation to
personalized services. Also focuses on adopting innovative
technology for increasing cost efficiency as well as experience of
customer.

WEAKNESSES
 The main weakness for Tesco is that there are various competitive
firm that provide similar kind of product therefore it is not possible
for Tesco to cope up with the change in need of customer.
 The subsidiary company of Tesco is not operating their business in
good way and also the financial profit in relation to Tesco imposes
negative impact on the company because of present credit crisis
across the world.

Opportunities
 There are different opportunities related to strategic
Alliance as well as other brand that influence the
organisation to attract more and more customer for
providing products as per need.
 The other opportunities in relation to private label
market.
 In addition to this there are important opportunity to
explore their online shopping and also provide home
delivery services to its customer for achieving profit
margin.

Threat
 Due to increase in the price of food across the
globe and similarly also reduces the level of
income of an individual person is considered as a
main weakness for company.
 In addition to this there are various government
regulation as well as instability in political
condition keep pressure on the Tesco to obey
innovative rules as well as regulation that add
additional cost for company.

Recommendations
 It is necessary for Tesco to provide appropriate training session
for its employees for increasing their knowledge for performing
their work in better manner.
 The Other recommendation is to adopt innovative technology
for providing innovative and unique services to its customers it
also helped them in providing online services and home
delivery services to its customer during the particular phase of
time period.
 It is the responsibility of manager to provide unique and
specific product to its customer in order to gain competitive
edge of over rival firm at Marketplace.

CONCLUSION
On the basis of above report it has been analysed that every
business organisation focuses on gaining more and more
profit in future period of time. Tesco is well known
company their main purpose is to provide unique as well as
specific product to its customers for achieving favourable
outcomes. SWOT analysis help in assessing internal as
well as external environment that is helpful for making
appropriate strategy for Organisation. In addition to this
there are some recommendation that must be implemented
by organisation for future success and growth.

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