Tesco: SWOT Analysis of Business and Future Strategies

This report provides a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Tesco, a leading British supermarket chain. It begins by providing a brief overview of Tesco's business, including its global presence and market share. The report then delves into the SWOT analysis, identifying Tesco's strengths such as its large customer base and strong brand image. The weaknesses include accounting fraud and limited geographical presence. The opportunities section highlights the potential of Jack's business and expansion into emerging markets and online platforms. Finally, the report considers the threats, such as the COVID-19 pandemic and increasing competition. The analysis is supported by references to relevant sources.