Tesco SWOT Analysis Report - Business Development Module - Semester 1

This report presents a SWOT analysis of Tesco, a leading retail firm operating in over 12 countries. The analysis examines Tesco's strengths, such as its value for money and strong online presence, and weaknesses, including poor financial performance and a negative brand image. Opportunities for expansion and innovative marketing strategies are also discussed. The report also considers threats like currency fluctuations and the challenge of adapting to changing consumer behaviors. The essay concludes that focusing on Tesco's strengths is crucial for enhancing profitability and financial revenues. References from books and journals are included to support the analysis.

ENGLISH

TABLE OF CONTENTS
essay ................................................................................................................................................3
REFERENCES ...............................................................................................................................5
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TESCO SWOT ANALYSIS ESSAY
ESSAY
Tesco is a leading retail firm that offers superior quality products to the consumers at reasonable
price rates. Operations of the organizations were started in the year 1919 and presently it is
serving the customers through 6062 stores. It is fifth largest retailer firm of the world it is
operating in more than 12 countries. It offers electronics, furniture, clothing, food, internet
services, telecom and financial services. International operations of the venture has been spread
in large market areas and it is providing a medium for enhancing the profitability and financial
revenues of the business.
SWOT analysis is defined as instruments which is used for assessing the current performance of
the organization in context of external and internal business environment. According to Gupta,
and Mishra, (2016) SWOT analysis renders an effective medium for evaluating the weak
performing areas of the business. On the basis of identified internal strengths and weaknesses
measures can be taken for making improvements in existing performance of business by
adopting strategic approach. Four key areas under this method includes Strength, Weakness,
Threats and Opportunity.
Tesco is fifth largest retail firm of the world and operations of the enterprise are carried out in 12
countries. Company is known for providing value of money to the consumers by offering
reasonable price products with superior quality. Bryman and Bell, (2015) has mentioned that
loyalty of consumers can be gained by delivering products as per their needs and preferences.
Online operations of the entity are effective and strong property ratio held be the company
which is the biggest strength for it.
Even though Tesco offers wide variety of goods at affordable price range, it has some
weaknesses. Currently company is facing poor financial performance and profitability of the firm
is reducing. Commercial scandal that occurred in the company in the year 2015 has created
negative brand image of the company. In addition to that employee turnover rate is high in the
organization.
Moreover, the company has opportunity to expand its existing business operation in large market
areas of the world. Turner, (2016) has mentioned that market expansion strategies could be used
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by a firm for expanding the existing operations of the country in new markets. Marketing
department of the organization can take initiatives for adopting innovative approaches for
attracting consumers towards selling the products and services of the organization.
Along with opportunity, The store has some threat as well. Currency fluctuation is also creating
threats for the financial performance of the organization. Kuratko, (2016) has described that
buying behaviour of consumers changes continuously. It is essential that products and services
should be designed and developed as per the needs and requirements of buyers. It is a
challenging task for the firm to exactly identify need and requirement of customers.
The essay has discussed Swot analysis of Tesco retail store. It can be concluded from the above
essay that focus can be given on the strength of the venture for enhancing the profitability and
financial revenues of the enterprise.
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REFERENCES
Books and journals
Bryman, A. and Bell, E., 2015. BusineKuratko, D.F., 2016ss research methods. Oxford
University Press, USA.
Gupta, G. and Mishra, R.P., 2016. A SWOT analysis of reliability centered maintenance
framework. Journal of Quality in Maintenance Engineering. 22(2). pp.130-145.
Kuratko, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning.
Turner, R., 2016. Gower handbook of proTurner, R., 2016ject management. Routledge.
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