Global Business Environment Report: Tesco PLC SWOT and Macro Analysis

This report offers a comprehensive analysis of Tesco PLC within the global business environment. It begins with an executive summary and an introduction to the topic, followed by a detailed SWOT analysis, identifying Tesco's strengths, weaknesses, opportunities, and threats. The report further explores the impact of political and economic factors on Tesco's growth, providing insights into how these macro-environmental elements influence the company. The study also examines the implications of the SWOT analysis and external factors on Tesco's operational and research and development departments. The conclusion summarizes the key findings, and the report includes a list of references to support the analysis.

Global Business Environment

Table of Contents
Executive summary .........................................................................................................................3
INTRODUTION..............................................................................................................................4
MANIN BODY................................................................................................................................4
SWOT analysis............................................................................................................................4
Two factors that can impact the growth of Tesco externally .....................................................5
Impact of SWOT and macro factor upon Tesco plc departments...............................................6
CONCLUSION................................................................................................................................6
RRFRENCES...................................................................................................................................7

Executive summary
In this file SWOT analysis is done in relation to Tesco plc. Then factors of PESTEL and
SWOT is covered in comparison over different departments in an organization. Also this file is
based over both micro and macro factors which impacts business at global level.

INTRODUTION
Global business environment is that kind of environment which makes an organization
develop all kind of factors which makes organization to establish itself at global level. In this file
SWOT analysis is done, then factors of PESTEL and SWOT is to be compared in relation to two
departments of Tesco plc.
MANIN BODY
SWOT analysis
SWOT ANALYSIS
These are considered to be those kind of tool which helpful for an organization to make
sure that strategic development is done within an organization. This makes identification of
strength, weaknesses, opportunities and threats that impacts growth of an organization possible at
global level. Such analysis based over internal factors of an organization. Further the analysis is
done in relation to Tseco plc that is as follows:
Strengths Weaknesses
• Brand loyalty in one of the most
effective strength that is possessed by
an organization like Tesco plc. This is
helped in gaining popularity to brand
within global market (Keivanpour, Ait
Kadi and Mascle, 2017).
• Customer base also very large that
makes an organization covers large
areas in market of UK.
• Optimum utilization of resources has
been proven to be one of the impactful
strength withheld with Tesco. As this
increased cost savings which gives it
future resistance to be developed in
Tesco plc.
• Organization has been facing lot of
problems in relations to organization
over products and services has become
issue for organization like Tesco plc.
This impacts growth of organization at
global level.
• Quality of some products are not up to
the mark that has been making an
organization like Tesco plc loose its
customer's loyalty.
• Tesco plc is required to improve its
customers services that makes
complains to be registered in better
manner. This impacts vision and
mission of Tesco plc.

Opportunities Threats
Tesco plc should be focused over portals that
encourages online selling. As it is an emerging
ideas to business and establish an organization
at global platform easily (Kasemsap, 2018).
Tesco plc being an global brand attracts
customers from every segment. This helps in
increasing customers base through uniqueness
features in its brand.
Tesco plc is been recognized at global level
that helps in attaining place in global market
much easily. Also attains trust which makes its
expansion at global level be more positive.
Cost input results that has been taking place
due to inflation and final product to be
enhanced. This reduces sales and organization
like Tesco plc. If sales decrease then profit is
directly impacted of organization.
Also its competitors like Sainsbury and Next
plc gives it tough competition which makes
sales to be impacted by reducing customers
interest in Tesco plc.
Another threat is that rising of customers
ambition can affects standards set by
organization like Tesco plc. This impacts
image of Tesco plc at global level.
Two factors that can impact the growth of Tesco externally
 Political:- These are those kind of factors that deals with policies formed by government.
This makes intervention of government possible within market of country. This helps and
organization develop various opportunities to make sure expansion of an organization is
done with more efficiency. Tesco plc gets impacted from this factor in a way that tax
policies changes results in price fluctuation which makes degree of uncertainty to
increase. Also if taxes increase then selling impacted in negative manner which
eventually makes customers base to be disturbed as customer finds other alternatives that
suits there pockets (Damarwulan and Farida, 2018).
 Economical:- In this factors like inflation, pricing policies, foreign exchange and
economical position is being handled. This factor makes growth of organization to be
more stronger and higher at global level. Such factors has very important role and
contribution within the growth of organization. That is the reason it is going to create

opportunities for Tesco plc in making expansion possible by making revenues to be
generated with higher returns. In this factor if inflation takes place then it seeks to make
the organization gets impacted in a way that profit generation of organization like Tesco
plc becomes low due to decrease in demand of customers.
Impact of SWOT and macro factor upon Tesco plc departments
Tesco plc is an globally known retail organization that sell all kinds of products that can
be used by people in there daily life. There are certain factors that can be impacted due to
Strength and weakness existing in internal and external factors and they are as follows:
Operations: Tesco plc has various operations that is to be performed like production and
marketing. Marketing is required to be done at larger scale which makes brand image to attain
sustainability at global level with more efficiency in this political policies of an country plays
important role which make an organization like Tesco plc to do marketing at global level if
policies formed are rigid then difficulties arises in making promotion at global level which
directly affects organizations customers base (Bedianashvili, 2016).
Research and Development: Tesco plc should work over generating of data in more effective
manner that is going to affect quality of research. It should also make use of economic data in it
so as to make research more cost effective.
CONCLUSION
From the above discussion it can be marked out that SWOT analysis is one of the most
affective tool in analysing those facts that impacts growth of an organization at global level.
Further in this file macro factor is been discussed. In the end two areas has been selected and
impact of macro factor with strength and weaknesses is been explained.

RRFRENCES
Books and journals
Bedianashvili, G., 2016. The Global Business Environment, European Integration and the
Cultural Potential of Social-economic Development of Georgia. Globalization &
Business.
Damarwulan, L.M. and Farida, N., 2018. The Role of Quality of Entrepreneurial Networking and
Responsiveness to Global Business Environment in improving the Marketing
Performance of Indonesian Exporting SMEs. Quality-Access to Success. 19(165).
Kasemsap, K., 2018. Mastering business process management and business intelligence in global
business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Keivanpour, S., Ait Kadi, D. and Mascle, C., 2017. End-of-life aircraft treatment in the context of
sustainable development, lean management, and global business. International Journal
of Sustainable Transportation. 11(5). pp.357-380.
Kokodey, T., Gnezdova, I. and Lomachenko, T., 2018, October. Modeling the global business
environment based on polycyclic theory. In The International Science and Technology
Conference" FarEastСon" (pp. 487-499). Springer, Cham.
Montenegro, Y.A., 2017. Colombia and the international business environment. Latin American
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Xie, E. and Redding, K.S., 2018. State-owned enterprises in the contemporary global business
scenario: introduction. International Journal of Public Sector Management.