Analysis of Tesco's Marketing Mix Elements and Target Market Strategy

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Added on  2023/01/05

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AI Summary
This report provides a detailed analysis of Tesco's marketing mix elements. It examines the product, price, place, and promotion strategies employed by Tesco, highlighting their significance in targeting specific market segments. The analysis includes an assessment of Tesco's competitive pricing, promotional strategies, and the importance of these elements in reaching the demographic market segment. The report also discusses how Tesco's marketing mix supports its vision and objectives, and how it effectively targets its audience. The report concludes by summarizing the key findings and emphasizing the importance of these strategies for Tesco’s success. The report also includes the reference of the sources used for the analysis.
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