Analysis of Recent Trends on Consumer Decision Making at Tesco

This report analyzes the impact of recent trends on consumer decision-making within the UK retail industry, with a specific focus on Tesco. The introduction highlights the changing external environment, including customer preferences, technological advancements, and government policies, and their effect on business growth. The report aims to investigate how these trends influence consumer choices and company strategies. It includes an overview of relevant literature, discussing trends like e-marketing, social media, online presence, health consciousness, and personalized services. The methodology section describes the research approach, which incorporates both quantitative and qualitative methods, with a survey of 30 Tesco employees. The results indicate that online shopping and digital marketing are key trends impacting consumer decisions. Recommendations are provided for Tesco to enhance sales, including exploring emerging market trends, resolving controversies, upgrading its online business, and taking customer feedback. The report concludes by emphasizing Tesco's market potential and the importance of strategic planning and marketing tools for success.