Tesco Vegan Food Festival: An Event Planning Report

This report provides a comprehensive analysis of planning a vegan food festival for Tesco, focusing on various aspects of event management and marketing strategies. The introduction outlines the importance of event planning for promoting products and services, emphasizing the need for a detailed approach that includes risk management and industry analysis. The main body delves into the industry environment, with a case study on Tesco's event at Greenwich Garden, including target market analysis, organizational structure, and financial planning. It also explores the importance of themes, entertainment, and marketing strategies to attract customers. The report examines the use of tools like WBS and Gantt charts for effective event management. The report also explores financial planning, budget allocation, and venue selection, with a focus on marketing strategies and the target market. The conclusion summarizes the key findings and emphasizes the importance of well-structured event planning for business success. The report offers practical insights into how to organize a successful event, attract customers, and promote products and services.

PLANNING AN EVENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Risk management model..............................................................................................................9
Question 16......................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Planning an event refers to the process of creating and planning an event further organizations to
promote new product and services and also promoting the organizational ‘overall product and
services to the people so that they get a good knowledge about the offerings of the organizations
to the customer. the report will explain all the necessary factors which are required for planning
an event and also for the next plane the risk management in the evaluation will be explained in
the report, The report will explain all the necessary requirements which the organizations need to
focus while planning an event in the best way and to make the most use of marketing and their
tool.
MAIN BODY
Industry Environment Audit
Vegan food festival will be organised at Greenwich garden in London by which helps
Tesco to reach customer easily and sell its organic product as well as other vegetarian food and
hence increase customer satisfaction level. It will be hallmark event and hence local as well as
other tourist will be attracted for the event and hence help firm in reaching to customer easily
and increase profit share of firm. As it is organised by Tesco to attract and hence focus of firm
will be on attracting customers and increase market share in time of globalization. There are
three types of sectors namely public, private and voluntary (Backman, 2018). Public sector
focuses on providing quality services to customers on time and increase citizens’ satisfaction
level and hence workforce betterment of nation. It is run and own by government firm and hence
all audits and other report will be submitted to government. Private sector run for earning profit
from their sales and increase market share in time of globalization and also gaining customers by
different programs such as event concert etc. It has a limited liability and only responsible to
board of director for its work but it also has to submit detail t government for funding and other
type of activity. Voluntary organisation focuses on welfare of society and also non as NON-
profitable firm. It focuses on increase lifestyle of country’s people by providing best quality
services. Public sector organised event to increase culture, heritage etc. promotion while on other
hand private sector has a profitable interest by it for example Tesco organising event for
attracting customers and improve market position in time of globalization. Voluntary sector
organised programs to spread awareness regarding various problem with good solution and even
3

they focuses on attracting attention of people for various types of issue that has to be solve
timely for example: Menstruation health awareness among youngster help young boys in their
early ages. Organic food product promotion by vegan food festival by private sector in reaching
to customer timely and increase market share in globalization (Levi, 2016.). Culture event host
by government is to attract local as well as tourist to increase tourism in country as well as raise
economy. Major event help in reachi9ing to large number of crowd such as black life matters by
various event increase attention of large number of people in different part of globe. Culture
events again increase awareness among local about history, heritage etc. and hence necessary for
changing life of people. Major event can increase economy of company as well as country as
main focus of it on attracting to customers and increase profit share in time of globalization.
Environment can be conserved by such as event as it helps in reaching to people on time. Tourist
and locals both participate in it and help them in cheer up life as we as increase awareness.
Introduction to Event
COVID has affected life of large number of people as we as shifted taste and trend of
customers towards organic product and improve market position of firm in time of globalization.
Tesco is one of biggest retail firm in United Kingdom and after pandemic focusing on attracting
customers towards new range of organic product so that increase market share and gain
competitive advantage in changing business. It will be organised on 1st of January 20201 in
Greenwich garden United Kingdom which have capacity of creating arrangement of large
number of tourist as well as local (Granadillo, El-Barbori and Debar, 2016). Firm is focusing on
influencing locals for importance of product and the way in which it become necessary for
changing life and also its impact on sustainable development of country. Government and
voluntary organization will support Tesco’s event will enhancing awareness among British
customer about importance of healthy product and its impact on lifestyle of people. It positively
impact on growth of firm which hampered because of pandemic and improve financial stability
by new consumers for Tesco product & services.
Vision Statement
Tesco is focusing on gaining competitive advantage as well as focus on sustainable
development of product & services and hence Vegan food festival is best way to influence
customers.
Mission Statement
4

Mission is to become one of the largest and range of organic product supplier in United
Kingdom.
Objective
It become important for organisation to set objective so that all resources and manpower
can be use accordingly and hence firm will be able to increase profit share organisation in
changing business as well as attract customers for its product & services.
 To increase profit share of organisation by 25 % till 2021.
 To improve market rank of firm by 2022.
 To attract health conscious people in the country by the end of 2021.
 To enhance financial stability of country by 2020.
 To focus on sustainable development of product & services.
Theme and Entertainment programs
Vegan food festival can catch people attention by green theme and it will help in
campaigning organic product (Chamberlain and et.al., 2019). Firm has to focus on targeting large
number customers and hence it can only be possible with the help of all work in green such as
cards, dresses, shops etc. There are large numbers of celebrities which can be invited to attract
customers and increase profit share of firm. Music can also enhance experience of people that are
coming for events. Tesco can contact with tradition chef from different country who have good
experience of tradition and modern cuisines and hence all programs should be organised in that
way only which can impact on growth of organisation. Firm can also take help from local
comedian who can create entertaining atmosphere and hence people can fully enjoy the events
and jokes can be cracked according to theme. It becomes important for the firm that any of its
entertaining cannot affect on someone’s emotion and hence can impact on its growth.
Organisational Structure
There are different types of organisation structure such as Hierarchical, Functional,
Horizontal or flat, Divisional (market-based, product-based, geographic, Matrix, Team-based and
Network which explain the way in which communication take place between different
department. In Hierarchical instruction transfer from senior management to lower while in
functional information is shared by different function of firm. Hierarchical structure with
transformation leadership can be best suitable for the event as it helps in senior can check and
give best instruction for various situations but can also take feedback, suggestion, feedback,
5

opinion etc. and hence help in decreasing resistant. It also increases employees’ customers’
satisfaction level and impact on growth of organisation in time of globalization. It increase
innovation as well as creativity skills of worker which is necessary for events and hence help
organisation in influencing large number of people to come to event and also promote Tesco’s
organic product & services. Communication can be done effectively by mobile, phones etc. as
we as personal chartrooms can be use to share information reaching to customers on time and
increase market share in time of globalization which is necessary after pandemic. Proper
guidelines will help workers in analysing which task they have to complete first and hence event
can be done in planned as well as organised. Feedback, opinion and suggestion by workforce
again help firm in reaching to people on time.
Screening Process
Marketing
There are number of ways in which organisation can reach to customers and promote
event such as media and digital marketing. Social networking sites (Facebook, Twitter, You
Tube, Instagram etc.) are the best way to influence large number of people for organisation
events. Collaboration with bloggers and celebrities can be very helpful in reaching to customers
and increase market share in time of globalization (Mungi, 2020). Media is another way to reach
customers and people carefully read advertisement of different event and participates in it. Tesco
can use social media for influencing for the event as it is best suitable tool to timely reach to
customers.
Financial
Budget has to be planned by the organisation in early period so that all tasks will be
completed on time and with speed without financial problem. There are number of resource
which are needed and has to be purchases in advance so it become necessary that financial
department will analyse the need of it and timely provide money so that it doesn’t impact on
growth of organisation (Balco and Studeničova, 2019).
Operation
Tesco event organiser has to check location as well as arrangement. List of guest must be
created in advance, types of product & cuisines offer must be listed on time so that any problem
will not occur which can impact on event Workforce must be distributed equally and according
to their skills so that work can be done in effective as well as organised way. CCTV, Security
6

arrangement must be properly checked by team so that people coming for the event can not
threaten in any way by any one.
WBS (Work Breakdown Structure)
It is a event management tool that are use to segregate different tasks so that it can easily
be understand by individual. It also help event manager working for particular activity and
improves quality, efficiency and productivity of work and hence achieving higher goals on time.
Each segment describes various types of activities that has done by the individual in organised as
well as in planned manner.
Gantt chart
It helps in planning as well as scheduling different activities of event and hence help
individual in completing on time. It explains different types of a event related variable such as
time that require for event completion, resources needed for it etc.
Financial Planning
It is important for organisation to planned budget so that all activities can be performed
timely as well as in effective which help in reaching to customer easily and make them
understands the importance of product and services. It is necessary that work has to be done in
planned manner but those resources as well as finance must be distributed equally and it can
impact on growth of firm in time of globalization. Software’s can be used for financial planning
which help in maintaining balance as quickly solve problem related to expenses by Tesco. Tesco
can take help from investor for granting fund for the event.
Venue Selection
Venue and location plays important role in influencing customer and hence it become
important that event will be host of right place at right time. Greenwich garden is in London
which is ideal place for hosting event (Madray, 2020).
Marketing strategy and target market
A marketing strategy is referred to the business plans and overall game plan for reaching the
prospective consumers and making them into customers of the product and services of the
business provided. The marketing strategies of Tesco vegan food are focused for those people
who are more into the wagon product and the organic product as it is essential for few people
7

still have the organic food and vegan food in the United Kingdom and Tesco is also covering
those target market customers who are consuming the vegan food daily. the target market of the
organizations are those people who consume the vegan product and the organic product on a
daily purpose and it will why do the market of the organizations in reaching maximum number
of audiences with vegan another non vegan product also consumed by different people.
Marketing tools
Marketing tool refers to the tools which are used by the organization in increasing the sales on a
wider context in the market and it also helps the organizations to promote their product on a
wider market and reaches maximum number of audience so that the sale gets increased and help
the organization in achieving the business objectives and goals. here are some of the marketing
tools are as Follow: -
1. Website analytical tool
Website analytical tool help in promoting the marketing of the organization’s product and
services through website and in this the organizations make their own website and promote their
product and services and make the audience aware about product and services.
2. Social media management tool
Social media management tool refers to those tools of marketing which organization utilized to
promote their product and services and make the audience aware about product and services
which they are offering through social media marketing so that they can I do a wider number of
audience through social media platform.
3. Email marketing tool
Email marketing tool are utilized by many of the people and through this the organizations send
emails to all the existing customers and to the customer who asked for inquiries gets an email for
new product and services. It helps the organizations and Tesco to promote their product and
services do the people who are looking for the services from the organization.
The organizations need to utilize the social media marketing as the best we in promoting through
marketing tools as social media is one of the biggest platforms to promote the product and
services and it helped in increasing the sales as social media is having a huge platform of
customers. this is one of the best marketing tools for the organizations to increase the profit.
Risk management
8

risk management refers to the process in which the organization focus on all the risk factor and
make different strategies, so that they can reduce the amount of risk. it is very important for the
organization to maintain the risk management factors of the organizations while creating an
event (Hartford, 2018).
Risk management model
• Identify the risk
The first step of 5 step off risk management model and process is to Identify the risk. in this
process the organization identify what are the risk they need to handle and need to be aware
about. in this stage the organization identifies the risk which they can face in the near future.
• Analyse the risk
analysing the risk is to understand how critical there is can cause to the organization and how
the organisations can handle the situations of the risk and make the risk into a minimum factor. It
is one of the most critical stage where the risk is being analysed and according to the analysis the
strategies are made to control.
• Evaluate the risk
evaluation of risk is to rank and prioritized the risk, it is the stage where the risk is being
categorized of how critical and what are the consequences of the risk in the management of the
organizations and the event, they are focusing in.
• treat the risk
in this process the risk is being connected with the experts of that field so that the person can
eliminate all the risk and make different strategies and solutions so that the risk doesn’t harm the
organizations.
• Monitor and review the risk
monitoring and reviewing the list is the last stage of the model and it helps in understanding all
the situations of how the situations went into the risk situation and how in the future the
organizations control all those risks which are occurring. In the present situation (American
Diabetes Association, 2019).
Question 16
Evaluation and its importance
Evaluation is one of the most important factors well making planning an event of the
organization. Evaluating is one of the necessities of the event after the event get completed and
9

what are the situations the organization felt and how the event worked according to the
organizations and what are the results the organization is seeing (Chernova and et.al., 2019).
Method of event evaluation
there are a lot of methods of evaluating an event and it is very crucial for the organizations to
collect all the information’s of the event and evaluate all the processes. here are some of the
ways by which the event can be evaluated.
• One of the methods to evaluate the event are by the experience of the visitors impression
on the event and how they liked and what are the compatible situations of the event and how they
rate the event according to them.
• The other stages of the model and the methods of evaluating an event is to find the
satisfier and dissatisfier of the people who are satisfied with the event and who are unsatisfied
with the event ambience and the social involvement the organization is making.
• Feedback is one of the other ways in evaluating process which helps the organization in
understanding the event and utilizing all the feedbacks of the people who visited the event so that
they get a good knowledge about how the event went and what are the issues the organization
has face or made during the process of events (Wang and et.al., 2019).
CONCLUSION
The report concludes that planning an event is one of the methods which requires a lot of
monitoring and evaluations as it need to be done in the best way to promote new product and
services of the organisations to increase their market and profitability in the market. the
identifications and their structures which are important in creating an event needs to be done
with all the monitoring process and to control all the vision and mission statements of the event
by the organization in handling the process of the event. the report further conclude that it is
crucial to have different screening processes and to manage all the risk by different methods of
the risk management to understand the criticality of the event and what are the situations which
can get worse.
10

REFERENCES
Books and Journals
Backman, K.F., 2018. Event management research: The focus today and in the future. Tourism
management perspectives5p.169-171.
Levi, E., Hewlett Packard Development Co LP, 2016. Event management systems. U.S. Patent
Application 14/895,233.
Granadillo, G.G., El-Barbori, M. and Debar, H., 2016, November. New types of alert correlation
for security information and event management systems. In 2016 8th IFIP
International Conference on New Technologies, Mobility and Security
(NTMS) (pp. 1-7). IEEE.
Chamberlain, D.A and et.al., 2019. Mega event management of formula one grand prix: an
analysis of literature. Facilities.
Mungi, A., 2020. Event Management.
Balco, P. and Studeničova, A., 2019, September. Impact of Automation to Event Management
efficiency. In International Conference on Intelligent Networking and
Collaborative Systems (pp. 278-288). Springer, Cham.
Madray, J.S., 2020. The Impact of COVID-19 on Event Management Industry. International
Journal of Engineering Applied Sciences and Technology.5.(3).pp.2455-
2143.
Hartford, D., 2018. Landslide risk management. In Landslide risk assessment (pp. 51-109).
Routledge.
American Diabetes Association, 2019. 10. Cardiovascular disease and risk management:
Standards of Medical Care in Diabetes—2019. Diabetes
Care, 42(Supplement 1), pp.S103-S123.
Chernova and et.al., 2019, April. Evaluation of Event Marketing in IT Companies.
In International Scientific Conference “Digital Transformation of the
Economy: Challenges, Trends, New Opportunities” (pp. 487-493).
Springer, Cham.
Wang and et.al., 2019, December. Evaluation of Event Impact on Key Performance Indicators.
In 2019 18th IEEE International Conference On Machine Learning And
Applications (ICMLA) (pp. 726-733). IEEE.
11

12

13