Business Strategy Report: Vertical Integration Analysis at Tesco

This report provides an analysis of Tesco's business strategy, focusing on the appropriateness of alternative strategies and the selection of vertical integration. It explores concepts like acquisition, merger, market penetration, strategic alliance, franchising, and licensing. The report highlights how Tesco, as a retailer, employs vertical integration to achieve its objectives and attain growth. Furthermore, it outlines the advantages and benefits of vertical integration, including maximized competitiveness, better process monitoring, increased market share, and improved supply chain coordination. The report concludes by emphasizing the significance of strategic planning for Tesco's success. Desklib offers access to similar solved assignments and study resources for students.

TASK 3
Business strategy

INTRODUCTION
Business strategy is a combination of activiti
es which helps an organization to attain the
long term goals. Strategic planning is a activ
ity involved with panning activities to achie
ve the organizational objectives.

COVER CONTENT
 Introduction
 Appropriateness of alternative
strategies
 Selection of a strategy
 Advantages and benefits of vertical
integration
 Conclusion
 Bibliography

Appropriateness of alternative strategie
s
Vertical integration:
 Acquisition
 Merger Market
 penetration
Horizontal integration:
 Strategic alliance
 Franchising
 Licensing

Selection of a strategy
Tesco is a retailer company which is used vertical i
ntegration strategy in their business. Because it is a
n importance approach to determined aims and obje
ctives. Cited business continue to attain growth and
success in minimum research and investigation.

Advantages and benefits of vertical int
egration
 Maximized competitiveness
 Better process monitor
 Maximized the share in the marketplace
 Increased the coordination of supply chain
 Reduced the cost

CONCLUSION
The strategic planning process of Tesco has b
een discussed in the report first part of the rep
ort. In the second part of the report an environ
ment audit has been carries out with a stakeho
lder analysis.

BIBLIOGRAPHY
Gayla Rogers, DSFJRG 2001, Strategic Plan
ning in Social Service Organizations: A Pract
ical Guide.
Lawrie, JJ 2005, Strategic Planning and Man
agement in Transit Agencies.
Rudolf Grünig, RK 2010, Process-based Stra
tegic Planning.

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