Tesco Business Communication Analysis: Vision, Mission, and Strategies

This report provides an in-depth analysis of Tesco's business communication strategies. It explores the company's vision, mission, and core purpose, highlighting how these elements contribute to its long-term success. The report examines Tesco's vision statement, which emphasizes customer focus, community engagement, and employee loyalty. It also looks at the company's mission statement, which focuses on making things better. Furthermore, the report outlines Tesco's goals and objectives, emphasizing its aspiration to be a global leader. The analysis references key sources and concludes with a discussion of how Tesco's communication strategies align with its overall business goals, emphasizing the importance of adapting to a changing environment to achieve success. This assignment is a BTEC Level 3 Diploma in Business Unit 4 – Business Communication.

Business Comunication

Tesco
 Companies, like Tesco, that enjoy
long-term success, are focused
businesses.
 They have a core vision that remains
constant while the business strategies
and practices continuously adapt to a
changing world.
 In an increasingly competitive global
environment, without a clear vision a
business will lack direction and may
not survive

Mission Statement
 A vision is an aspirational view of where the business wants to be.
It provides a benchmark for what the business hopes to achieve.
 Tesco is a company built around customers and colleagues. Its
vision guides the direction of the organisation and the strategic
decisions it makes. Tesco’s vision is:
 'To be the most highly valued business by: the customers we
serve, the communities in which we operate, our loyal and
committed colleagues and of course, our shareholders.'

Goals and Objectives
 Tesco’s vision has five elements
which describes the sort of
company it aspires to be. These are
to be:
 wanted and needed around the
world
 A growing business, full of
opportunities
 modern, innovative and full of ideas

Continued..
 winners locally whilst applying our skills globally
 inspiring, earning trust and loyalty from customers, our colleagues
and communities.
 The vision, mission statement and goals are interrelated and state
what an organisation is seeking to achieve whereas the strategies
and tactics show how it will achieve them. Tesco’s core purpose
(mission) is simple:
 ‘We make what matters better, together'.

REFERENCES
Online
Vision, value and business strategies, 2017. [Online]. Available
through: <http://businesscasestudies.co.uk/tesco/vision-values-and-
business-strategies/vision-and-mission.html>. [Accessed on 13th July
2017].
Core Purpose and Values our core purpose, 2016. [Online]. Available
through: <https://www.tescoplc.com/about-us/core-purpose-and-
values/>. [Accessed on 13th July 2017].

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