Business Studies Assignment: Tesco and Warner Leisure Analysis

This assignment provides a comprehensive analysis of business strategies, focusing on Tesco's marketing mix and Warner Leisure Hotels' HR practices. The Tesco section examines promotional strategies, including social media marketing, direct marketing, and public relations, highlighting their role in enhancing brand value and market share. It also includes a SWOT analysis, considering economic, social, legal, and environmental factors impacting Tesco's operations. The Warner Leisure Hotels section delves into HR, exploring motivation theories like Maslow's hierarchy of needs and Herzberg's two-factor theory, and discusses motivational approaches used by the company, such as positive feedback, rewards, flexible working, and recognition. The document is available on Desklib, a platform offering a wide range of study tools and resources for students.

Introduction to Business Studies

Contents
Poster........................................................................................................................................................................................................................... 3
PPT.............................................................................................................................................................................................................................. 4
Assignment Template for IBS on HR Case Study..................................................................................................................................................... 17

Poster
Introduction
Marketing mix refers to a combination of strategies or actions
that are used by an organisation in order to promote its products or
brand within the marketplace. There are four main elements of
marketing mix and are known as 4Ps which include product, price,
place and promotion (Lahtinen, Dietrich and Rundle-Thiele, 2020).
This poster considers “Promotion” element of marketing and the
chosen organisation is Tesco for demonstrating aspects of this element.
Tesco is a retail supermarket established within UK that is engaged in
dealing grocery and many other products.
Promotion
Tesco is using multiple promotional strategies within its
marketing plan in order to promote its products and brand among
market share within the marketplace. Some of these promotional
channels used by the organisation include social media marketing,
direct marketing, public relations and many more (Ndofirepi, Farinloye
and Mogaji, 2020). These promotional tools help company in
generating awareness about its grocery products among its potential
customers throughout the world.
Direct marketing
Tesco uses hoardings, TV channels, charitable events for generating awareness
regarding its discounts and offers for capturing more customer-base.
Public relations
This assist organisation in enhancing brand value as regular customers mostly
foster brand of Tesco to others on the basis of their better experience with the
company and its products that boosts sales volume and market share
(Routledge Solimun and Fernandes, 2018)
Conclusion
From above explanation, it has been concluded that
element of promotion within marketing mix facilitate
organisation in reaching up to its target market. There have
been different promotional tools that can be used by company
to foster its brand, products and other services.
Social media marketing-
This tool help Tesco in providing information regarding its
brand, products, etc. throughout the world through posting
pictures or videos on social media platforms like Facebook,
Instagram, etc.
References
a tinen ietric T and ndle T ieleL h , V., D h, . Ru - h , S., 2020.
on li e t e mar etin mi Te tin t eL g v h k g x. s g h
e ecti ene o t e commercial mar etin mi in aff v ss f h k g x
ocial mar etin conte t s k g x .
o rnal o ocial
J u f S
Mar etin
k g.
do irepi arinlo e T and Mo a iN f , E., F y , . g j , E., 2020.
Mar etin mi in a etero eno i er ed cationk g x h g us h gh u
mar et A ca e o A rica n k : s f f . I
nder tandin t e
U s g h
i er ed cation mar et in A rica
h gh u
k f pp( . 241-262).
o tled e olim n and ernande A AR u g .S u , S. F s, . . R., 2018.
T e mediation e ect o c tomer ati action in t eh ff f us s sf h
relation ip et een er ice alit er icesh b w s v qu y, s v
orientation and mar etin mi trate to c tomer, k g x s gy us
lo alt y y.
o rnal o Mana ement e elopment
J u f g D v .

PPT

This is very significant for an organisation to analyse the impact of the factors that are involved in external and internal environment
influencing business operations. In order to demonstrate such aspect, Tesco is taken into consideration which is a UK-based retail
organisation engaged in dealing grocery products to its potential customers within marketplace.

Strengths
 Strong Market Share: Tesco has a largest market share as the organisation conducts market research before producing
products and services for understanding customer taste and preferences. It helps in capturing and more and more customer-
base within the marketplace.
Weaknesses
Food safety issues: Given the scope of food products, Tesco sells fault in reference to food safety as it contains milk which is not
mentioned on the label (Duque-Grisales and Aguilera-Caracuel, 2021). This means product is possible health risk for anyone with an
allergy to milk or its constituents.

Opportunities
Growth of online grocery sale: Remedies to prevent the spread of COVID-19 prevents people from stepping out as much as they
used to. It leads to buy groceries online and results in online sale which becomes another great opportunity for Tesco to enhance its
business at online stores.
Threats
Controversy: Sometimes Tesco has to face controversy while marketing its products in the market and there were negative impacts
also as has delayed paying money knowingly to suppliers in order to improve its own financial position.

Economic factors: Such factors include inflation rate, exchange rate, interest rate, unemployment rate, etc. Due to pandemic situation
of COVID-19, there was economic lockdown within UK that led to shutting down of business organisations. This has bring adverse
impact on Tesco as there was reduction in sales operations of company which minimised profitability level.
Social factors: These factors cover taste and preferences, expectations, lifestyle of customers, traditions and culture. Because of the
pandemic situation of COVID-19, the taste and preferences of the customers within the markets of UK has been changed. They
became more health conscious and want healthy products as well as services from organisations (Purwanto, 2020). Tesco conducts
market research for understanding their customers perceptions and introducing healthy products and services for them. This brings
positive impact on business operations of the company and enhanced its brand identity within marketplace.