Designing Interactive Websites for Customer Engagement: Tesco

This report examines the benefits of designing an interactive website for customer engagement, specifically focusing on a case study of Tesco. The research aims to explore how an interactive website can effectively engage with customers. The objectives include assessing factors in website design, analyzing advantages of customer engagement, determining the significance of interactive websites for retail organizations like Tesco, identifying technological and social media needs, and recommending effective engagement strategies. The research methodology utilizes an inductive approach, interpretivism philosophy, and a descriptive research design with primary data collection and qualitative analysis. The findings, based on surveys, cover customer satisfaction, cost-effectiveness, website features, usefulness of customer relationships, employee efforts, and the website's role in increasing the customer base. The report concludes with recommendations for Tesco to enhance its website and customer engagement strategies.

Topic
To explore the benefits of designing an interactive
website for effectively engaging with customers – A
study on Tesco.
Research Project

Aim
To explore the benefits of designing an interactive website for effectively
engaging with customers – A study on Tesco.
Objective of research
• To assess the factors associated with the designing of an interactive
website for customers in retail industry.
• To analyse the advantages of engaging with customers through an
interactive website.
• To determine the significance of interactive website with customers and its
benefits to the retail organisations like Tesco.
• To identify the need base requirement of adopting the measures of
technological advancement and social media on customers.
• To recommend more effective ways to engage with customers with the
framing of interactive website.
Research aims and objectives

Research Methodology
Research Approach: Inductive
Research philosophy: Interpretvitism
Research Design: Descriptive
Data Collection: Primary
Data Analysis: Qualitative

THEME 1:Customers satisfaction of website of Tesco company
From the above graph it can be concluded that 12 persons are satisfied while 7
persons are not in favour of this website. Only single person thinks that this
website doesn't meet the demands of customers. All customers are moving
towards digital technology so it would be a platform to approach them directly
and collect their views and sort out their complains.

Theme 2: Cost-effectiveness of website in many ways.
This graph shows that many people think
this website is cost-effective. Almost 15
people are in favour of this question. But
4 totally deny and one person thinks that
this may or may strike cost factor. Thus,
from 20 people frequency of 75% are in
favour of this website. Thus, creating
website for customers is affordable and
can generate leads for company as best
salesperson. These days large payments
are demanded by image owners so it is
important for a website to be in a budget
of organisation. Business can be
promoted on various social media sites by
creating professionally designed pages on
Facebook, Twitter, You tube etc.

Theme 3: Features should be covered in interactive website of the
company.
It can be interpreted that 13 people think
that this website have complete
features and 4 think replies of 4 are
negative. These people are having
views that website of the company is
easy to access and loads fast. It has
responsive design and impressive
social media integration. While other
thinks that it lacks many important
features. They think that it this
website doesn't have appropriate up
gradation of recent product trends.
Customers' analysis is important to
increase profitability and sales. Only
3 persons have common views
regarding its features.

Theme 4: Usefulness of customer relationship through website of Tesco
From the above graph it can be
interpreted that building a website is
very useful for strong and loyal
customer relationship because it helps
in progress and growth of business
activities. This graphs shows that
almost 14 people believes in this
management plan. Building a website
helps to communicate with customers
in easy way. Higher authorities are in
regular touch with their existing
customers. They also get to know
their likes and dislikes. For any
organisation customers are first
priority and building strong
relationship with them helps to
capture the market and maintain pace
with other similar competitors. Only
2 people denied who follow
traditional path and do not browse
websites.

Theme 6: Efforts of employees to build website
From above graph it is interpreted that
majority of people think that
employees of Tesco are putting their
efforts to build a website which
responds on time. While only 3
people think that they are not so
much dedicated to their work. More
training and attention has to be given
to them so that a powerful website
can be designed and customers can
easily operate it. Graph is in favour of
Tesco company. Thus, people are
satisfied with the services of it.
Employees are putting their best
efforts to create a useful website so
that grievances of customers can be
listened and sorted out.

Theme 7 : Use of website to increase customer base line.
It can be interpreted from the above
graph that 12 people believes in
maintaining loyal customer baseline
through digital technology. In today's
era technology is so much advanced
and sophisticated that customer
mainly depend on websites for their
bookings and for selection of
products. People interact on social
media for daily and digital
technology is a part of their routine
life. While, 5 people are not in favour
of maintaining pure customer base
line. They think that face to face
interaction is more useful rather than
collecting information through
websites. Thus, websites help to
maintain customer base line which is
the root of every business growth.

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