MKT103: Opportunity Analysis of Tesla's Australian Market Entry

This report presents an opportunity analysis of Tesla, Inc., focusing on its potential entry into the Australian market. It begins with an executive summary and table of contents, followed by an introduction outlining the report's objectives. The company background and industry overview section provides context on Tesla's operations. A detailed market analysis is conducted, encompassing macro-environmental factors (PESTLE analysis) and micro-environmental factors (SWOT analysis) to assess the competitive landscape and consumer behavior. The report also identifies Tesla's marketing objectives for the Australian market. The analysis considers political, economic, social, technological, legal, and environmental factors, alongside competitor analysis. The report concludes with a summary of findings and recommendations, supported by references and appendices. The report aims to provide a strategic framework for Tesla's expansion into Australia, considering market conditions and consumer preferences.