Tesla Inc. in Australia: A Business Development Project

Desklib provides past papers and solved assignments for students. This project analyzes Tesla's challenges in the Australian market.

Project Plan
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Table of Contents
Introduction......................................................................................................................................3
Identification of Issue......................................................................................................................3
Research Analysis............................................................................................................................3
Secondary Data................................................................................................................................4
Strategy Development.....................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5
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Introduction
In this project, a detailed analysis of issues is conducted which are faced by Tesla Inc. in the
Australian market. During the report various factor analysis which has any kind of impact on the
performance of the company and influenced the profitability of the company in the market.
Identification of Issue
Tesla Inc is a manufacturing company which provides electronic and other electronics part to
their customer. Company comes existence in2003 from which they provide their services around
the world. The company mainly focuses on power saving cars and innovative ideas which
change car manufacturing industries (Tesla Inc, (2019). There is various issue arise from the
company on which management takes actions on a periodical basis. In this major company
influenced a change in marketing channels and also the company needs to focus on their
products and their effectiveness in the mind of the customer. Tesla from their recent cars model
which are electric cars makes a high brand image in the market which concerns to issues related
to brand value in the market as they compete with BMW, Audi which hold high market share.
Corporate social responsibility became a major issue for the company as many of the employee
and society is not satisfied with the service and environment of the company.
Research Analysis
To evaluate the issue and find corrective action company needs to conduct a research or market
survey so that they can collect information on which various tools used to achieve quality
information for better decision making in issues for the company (Larson & Gray, 2017). The
company needs to collect information from various journals, articles and other expert's work
which can be helpful to understand the key issue from the industry. Research on secondary data
can be a tool which helps the company to resolve the issue in a business environment for their
sustainable development.
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Secondary Data
Secondary data defines as the information or data which can be collected from the work of any
other experts in journals, articles, blogs and official sites of various organizations. This data
provides a detailed analysis or model to resolve the issue which the company faced in the
market. Tesla Inc Company's annual report can be a secondary data which helps the researcher to
analyze the information of company ton identification of major loopholes so that researcher can
develop corrective plans to resolve or overcome issue for the company.
Strategy Development
Tesla Inc Ltd. can use better strategies which enable to identify the right mix of their market mix
and features in the cars which enable them to boost their revenue in the market. The further
company developed plans or framework which helps management to find out issues and also
help them in overcome that issue for better growth of the company. CSR policies and other
issues like adequate content mix in advertising campaign discuss further so that Company
achieved their targeted goals.
Conclusion
In this study or project issues related to Tesla, Inc Ltd is discussed to find out the solution for the
issue in business practices of the company. Further Various issue related to their business
activities like marketing mix and also their CSR policies are evaluated to identify the major issue
for company and management in the market.
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References
 Larson, E. W., & Gray, C. F. (2017). Project management: The managerial process.
McGraw-Hill Education.
 Tesla, Inc (2019). About Tesla, [Online]. Tesla. Available at:
https://www.tesla.com/about [Accessed on 19.04.2019]
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